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The great adventure of the Tinelli's firm began in Valenza, the capital of the Italian jewelry, in 1966. The jeweler Luciano Tinelli's strong personality comes out since his first creations: technical competence, creativeness and professional seriousness bring about the birth of his great collections where the experience of an handcraft jewelry tradition never forgotten during the years meets with a great intuitive istinct for the pursuit and the development of new ideas. In few years, the name TINELLI become succesful by famous international fine jewelry firms. This cooperation helps the orienting of the TINELLI 's firm toward an export production. The meeting of new cultures and different ways of thinking given a further impulse to the creation of real jewelry masterpieces. Famous and well-known the Art Nouveau and the Neoclassical Collection: successes that are repeating since many years. In 1990, the passion for the orology field culminates in the presentation of the first Tinelli's "The Jeweler Watch®". It's the beginning of a fascinating travel in the world of time and it's immediately success. High jewellery and precision horology merge in the Tinelli's watch conquering a difficult and competitive market. The compliments from the qualified customers are for its excellent technical qualities and its extremely elegant design. On February 1993, a panel of american judges composed by leaders in the field of retailing and design has awarded Mr.Tinelli's watch with the "Best in Show" prize at the "Gallery of Design and Innovation" Contest in New York. This fact confirms the remarkable position that the Tinelli's watches have conquered in few years in the International Horology field. It's another bull's-eye on July 1993 at the"Window Unit Display Contest" held still in New York at the summer edition of the J.A. Show. In this occasion the first prize has been awarded to an harmonious window composed by three precious Tinelli watches and their display creating a perfect image and harmonious presentation. Two victories beating a number of very aggressive and prestigious competitors, great presences in the horology world. High jewellery and horology creations of great handcraft value, registered, guaranteed and signed; the experience and ability of master goldsmiths in Valenza rightly considered between the best artisan in the world; the exclusivity of highly precious and innovative jewels: these are the qualities of the Tinelli's history since nearly 30 years.