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Differentiation CRM Strategies for a Commodity Market

  • . Welcome, Guest  /     Browse All Blogs Related Knowledge Base > > Entry CRM & BI Realms: Experiences & Wishful Thinking | Differentiation CRM Strategies for a Commodity Market Posted 12/14/2005 by (Engagement Manager) Comments (0) | Trackbacks (0) Let's assume a market where commodities are traded, and prices are very flexible.
  • . In this market, how important are your sales channels and other customer touchpoints? I'm going to back off for a second here, because I am sure most would rather ask, "how important is your marketing strategy and product differentiation, " rather then focus on sales channels.
  • . Surely, it is imperative that the marketing strategy is such that the product is differentiated in this commodity market.
  • . The goal of this often expensive marketing strategy is to ultimately produce an image that the product is somehow superior; obviously, one must be able to charge a premium to recover this marketing investment.
  • . So, what role can the sales channels play in this market? Let's assume that you've got your ducks in the row in the marketing department.



    Colorado State Cooperative Extension Market Reports
  • Commodity Market Reports Commodity reports of particular interest to Colorado producers are listed below.
  • . These links will take you to the USDA Agricultural Marketing Service Web site.



    STATPUB Agriculture Commodity Market News
  • Market Intelligencefor the World'sAgriculture IndustrySince 1988 General Specialty Crop | | | | | | | | | | | | | Miscellaneous Commodity Market News Weekly U.S.
  • . ports for the week ending June 7 declined, according to the USDA's Transportation and Marketing Programs/Transportation Services Branch weekly Grain Transportation Report.
  • . ports for the week ending May 31 declined, according to the USDA's Transportation and Marketing Programs/Transportation Services Branch weekly Grain Transportation Report.
  • . ports for the week ending May 24 rose, according to the USDA's Transportation and Marketing Programs/Transportation Services Branch weekly Grain Transportation Report.
  • . ports for the week ending May 10 inched up, according to the USDA's Transportation and Marketing Programs/Transportation Services Branch weekly Grain Transportation Report.
  • . ports for the week ending May 10 fell, according to the USDA's Transportation and Marketing Programs/Transportation Services Branch weekly Grain Transportation Report.



    STATPub.com Agriculture Commodity Market News
  • . or visitors Lentil Acreage Questions Remain VANCOUVER - Jun 9/06 - SNS -- Lentil markets were little changed under relatively quiet trading conditions.
  • . or visitors Mixed Finish for NA Lentils VANCOUVER - Jun 2/06 - SNS -- North American lentil markets finished the week mixed against relatively light demand and only moderate selling interest.
  • . or visitors World Markets Watch Canadian Seeding VANCOUVER - May 26/06 - SNS -- Canadian seeding progress remains the focus of international lentil markets, with end users worried about the level of decrease which will be recorded in Canadian green lentils.
  • . or visitors Lentils Trying to Keep Pace VANCOUVER - May 19/06 - SNS -- New crop lentil markets continued to improve through the past week, helped by expectations of a sharp drop in green lentils seedings in Canada.
  • . or visitors Deferred Green Lentils Strengthen VANCOUVER - May 12/06 - SNS -- Spot lentil markets were little changed during the past week, while expectations of a significant decline in green lentil area in Canada added strength to deferred markets for that class.

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    IICD - International Institute for Communication and Development - Rural Information System to support a Commodity Exchange
  • Sections Personal tools You are here: » » » Rural Information System to support a Commodity Exchange Search IICD supported project: Rural Information System to support a Commodity Exchange Document Actions Countries: Sectors: Summary Through this project, the Uganda Commodity Exchange enables farmers to send and receive market information for their produce to/from stakeholders in agricultural commodities’ marketing.
  • . This way, they can market their produce at good prices.
  • . By providing the link to better markets and market information, the project will increase the income of the farmers.
  • . A so-called warehouse system which allows farmers to store their commodities, to transport their commodities to the market of their choice and to sell their commodities whenever they want.
  • . A so-called crop marketing bureau through which farmers can send and receive timely, accurate and adequate market information on markets for their produce, thus enabling them to market their products at good prices.


    NARA - Guide to Federal Records - Records of the Commodity Futures Trading Commission [CFTC]
  • . Commodity Exchange Administration became the Commodity Exchange Branch of the newly established Agricultural Marketing Administration under provisions of EO 9069, February 23, 1942.
  • . Progress reports of the Chicago office, 1931-39, and monthly reports of trading in grain futures on the Chicago market, 1934- 35.
  • . 180.3 Records of the Commodity Exchange Authority and its Predecessors 1886-1974 (bulk 1921-74) History: Commodity Exchange Administration (SEE 180.2) became the Commodity Exchange Branch of the Agricultural Marketing Administration, February 23, 1942.
  • . Agricultural Marketing Administration made part of the Food Distribution Administration by EO 9280, December 5, 1942, with Commodity Exchange Branch redesignated the Compliance Branch.
  • . Office of Distribution abolished by WFA, January 1, 1945, with Compliance Branch reassigned to Office of Marketing Services.
  • . CESD incorporated into Compliance and Investigation Branch of the Production and Marketing Administration by Secretary's order, August 20, 1945.


    VDACS - Domestic Sales and Market Development
  • Domestic Sales and Market Development assists Virginia's producers and processors in marketing their products throughout the U.S.
  • . Regional managers provide assistance, advice and counsel to agricultural producers, industry representatives, and organizations through individual consultations, public presentations, newsletters, and the media in order to enhance and influence marketing efforts.
  • . National Marketing Assistance - Two marketing representatives develop markets for Virginia agricultural products in the Mid-Atlantic, South, Midwest, Northeast and Eastern Canada.
  • . The Marketing Representatives also provide information and advice through consultations, group presentations and written reports to producers and industry organizations.
  • . - Established by state legislation, they provide marketing, education and research assistance to their respective industries.
  • . - Four state-owned, private-sector operated markets provide marketing services for smaller volume fruit and vegetable producers to move product to retail grocery and institutional buyers.


    About the Commodity Futures Trading Commission
  • . View our video, An Important Mission in the Ever-Changing World of Finance The mission of the Commodity Futures Trading Commission (CFTC) is to protect market users and the public from fraud, manipulation, and abusive practices related to the sale of commodity and financial futures and options, and to foster open, competitive, and financially sound futures and option markets.
  • . Evolving Mission and Responsibilities Congress created in the CFTC in 1974 as an independent agency with the mandate to regulate commodity futures and option markets in the United States.
  • . Today, the CFTC assures the economic utility of the futures markets by encouraging their competitiveness and efficiency, ensuring their integrity, protecting market participants against manipulation, abusive trading practices, and fraud, and ensuring the financial integrity of the clearing process.
  • . Through effective oversight, the CFTC enables the futures markets to serve the important function of providing a means for price discovery and offsetting price risk.

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    The CFTC at a Glance
  • The CFTC at a Glance Search for The CFTC Mission: The Commodity Futures Trading Commission (CFTC) was created by Congress in 1974 as an independent agency with the mandate to regulate commodity futures and option markets in the United States.
  • . The agency protects market participants against manipulation, abusive trade practices and fraud.
  • . Through effective oversight and regulation, the CFTC enables the markets to serve better their important functions in the nation's economy—providing a mechanism for price discovery and a means of offsetting price risk.
  • . Who Uses Futures and Options Markets? Most of the participants in the futures and option markets are commercial or institutional users of the commodities they trade.
  • . Hedgers may use the commodity markets to take a position which will reduce the risk of financial loss in their assets due to a change in price.
  • . In the last 20 years, futures trading has expanded rapidly into many new markets, beyond the domain of traditional physical and agricultural commodities.


    Agricultural Marketing Services
  • | Search MDA Agricultural Marketing Services Division Agricultural Marketing Services works to develop and diversify Minnesota's agricultural industries, markets, and products through market research, market information, education, and technical assistance.
  • . Quick Links • • • • • • • • • • • • • • Agency Categories Agricultural Marketing Services brings together a number of programs that facilitate the efficient, fair marketing of Minnesota farm products.
  • . This division also works to develop and identify market opportunities for Minnesota agricultural industries and products, including alternative fuels, Minnesota Grown promotions, risk management, commodity council oversight, certification programs, livestock development and assisting companies with international marketing activities.
  • . Market and Business Development The purpose of this activity is to identify, develop, and expand markets for new and existing products of Minnesota agriculture and deliver business development programs Risk Management Program This activity provides risk management education and services to Minnesota farmers to enable producers to adapt risk management plans so they are less susceptible to volatile markets and weather conditions.


    Department of Agricultural Economics - Mississippi State University
  • Home Department - - - - - - - - - Prospective Students - - - - - - - People - - - - - - - Research - - - - - - - - - Extension - - - - - - - >> Commodity Market Update is a bi-weekly newsletter produced by the Mississippi State University Extension Service to provide current information on developments in the grain and cotton markets.


    Marketing Commodities
  • . Cooperative Extension Service | Marketing Commodities • • • • • • Marketing their crops and livestock has always been important to the profitability of Arkansas producers.
  • . As American agriculture moves steadily to a market-oriented and global system, it is expected marketing will have a greater affect on farm-level profitability.
  • . Planting decisions will be based on expected market returns more so than in the past.
  • . Thus, market information, records, and available marketing tools increase in their importance to successfully manage price risk.
  • . Market - University of Tennessee - Kansas State University - Mississippi State University - Texas A&M University - University of Missouri - Iowa State University Extension Economics - Weil Brothers - Cotton, Inc.

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    March 21, 2006 Purcell/Roberts Agricultural Commodity Market Report

  • Weekly Purcell/Roberts Agricultural Commodity Market Report Mike Roberts Commodity Marketing Agent Virginia Tech March 21, 2006 CORN futures on the CBOT sank lower amid fund selling and news of new moisture for the U.S corn crop.
  • . Traders said fund selling totaling over 18, 000 lots cast a bearish tone over the market.
  • . News of winter storms distributing snow and rain improving production prospects for new crop corn also weighed on the market.
  • . When making pricing decisions and considering the amount of crop to price, it is good to know production costs in order to set marketing goals.
  • . One indicator of an oversold market is an RSI near or below 30.
  • . WHEAT futures on both the Chicago Board of Trade (CBOT) and in Kansas City (KCBT) closed down a range of 7¢/bu – 9¢/bu in both markets.
  • . It was noted last week that a weather market is always risky and a market rally was not expected.
  • . The market is technically oversold with the 9-day RSI for the MAY’06 contract staying around 29.


    March 07, 2006 Purcell Agricultural Commodity Market Report
  • Weekly Purcell Agricultural Commodity Market Report Mike Roberts Commodity Marketing Agent Virginia Tech March 07, 2006 Cash markets for grain were mixed across the U.S.
  • . Hard Red Winter wheat basis held firm reacting to drought concerns even as foreign purchases tumbled to marketing-year lows.
  • . A market sell-off occurred overnight Sunday, sinking all grain commodities 3¢/bu to 10¢/bu in response to news of a strengthening U.S.
  • . grain more expensive on the world market.
  • . Soybeans may be considered legitimately correctible to 75¢/bu lower in Chicago but many think the underlying support in corn and wheat are considered to be able to hold this range for now as the markets continue to watch underlying fundamentals.
  • . Floor sources said that the corn market was primed for a technical setback following the recent surge in prices fueled by fund buying.
  • . Bird flu concerns worried the market as declining outside markets such as gold and crude weighed on prices.


    DEVELOPMENT GATEWAY_ China's Restructuring of the Commodity Circulation System
  • chinagateway.com.cn ChinaDevelopmentGateway mirror site: Trade ˇˇ Planning China's Restructuring of the Commodity Circulation System Before the initiation of the reform and opening-up policy, the long-standing planned management resulted in blocked commodity circulation, separation of production and demand, difficulties in marketing and purchasing and a heavy stockpile of materials.
  • . At the same time, reform was also carried out in the system of purchasing and marketing.
  • . In 1985, the market price was placed under the control of governmental mandatory, guidance and market regulation, thus breaking the unitary mandatory planned management.
  • . In 1993, the Ministry of Internal Trade was established, which consisted of four departments: commerce, goods and materials supply, grains, and supply and marketing.
  • . The project was designed to secure sufficient supply of such important consumer goods and capital goods as grains, oil, meat, vegetables and sugar, implement a double-track approach consisting of both policy-oriented and commercial grain sales, set up chain stores, establish materials agency system and construct a commodity market system with emphasis on the wholesale market.


    NCDA Market News
  • Markets Division The Federal-State Market News Service provides current, unbiased price and sales information to assist in the orderly marketing and distribution of farm commodities.
  • . Reports include information on prices, volume, quality, condition and other market data on farm products in specific markets and marketing areas.
  • . Market Reports are updated daily Monday-Friday at 4:30 pm Weekly Summary Report is updated on Friday at 4:30 pm folks have visited since Jan.


    Bloomberg.com: Commodities
  • Updated: New York: Jun 17 01:32 London: Jun 17 06:32 Tokyo: Jun 17 14:32 : Markets RESOURCES: Commodities Oil Prices Gain on Signs Economic Growth in U.S., China May Boost Demand June 16 (Bloomberg) -- Crude oil futures rose close to $70 a barrel on signs that the economies of the U.S.
  • . ``Everyone needs to have their energy demands met if they are going to continue to grow, '' said William Adams, chief energy and capital market strategist at LaSalle Futures Group Inc.


    Brock Associates: Commodity Marketing and Hedging Advice
  • Friday, June 16, 2006 to receive your Brock Report, Daily Market Comments and/or Dairy report.
  • . consecutive weeks of The Brock Report and/or Daily Market Comments.
  • . examples of The Brock Report, Daily Market Comments and/or Dairy Report.
  • . to access your Brock Report, Daily Market Comments and/or Dairy Report.
  • . Brock Report Description The Brock Report has been helping farmers and agribusinesses make better marketing decisions for 25 years: 24-page weekly commodity marketing publication.
  • . Available online Friday after the markets have closed and charts have been updated.
  • . Helps farmers make marketing decisions based on fact rather than emotions.
  • . Up-to-date synopses of national, world and weather events that can affect commodity markets.
  • . Daily and weekly bar charts on every major agricultural commodity and selected financial and energy markets.
  • . Timely market strategies for each commodity.
  • . 5 key advantages of The Brock Report : We help you identify key price patterns, trends and indicators that are important at any specific time in the market.

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