CROSS STREET MARKET

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eastbayexpress.com | Restaurants | Creative Cross-Marketing

  • Restaurants | Jonathan Kauffman The Kitchen Sink Creative Cross-Marketing Two new markets bring produce to the people.
  • . By Article Published Jun 11, 2003 Restaurant Details Two new -- and very different -- farmers' markets recently opened in the East Bay.
  • . In February, Stuart Skorman, owner of Elephant Pharmacy on the corner of Shattuck and Cedar in Berkeley, contacted the Berkeley Farmers' Market with a proposition.
  • . Looking to draw attention to the new pharmacy and bolster its Whole Foods-like image, he offered the use of its parking lot rent-free for an organic market.
  • . The local merchants' association and the Ecology Center, which runs both the Tuesday and Saturday markets in Berkeley, had been looking for such an opening for years.
  • . Within months, market manager Penny Leff and company had assembled enough vendors to pack the small lot.
  • . The new market will open from 2:00 to 6:00 p.m.
  • . Leff says that if this first season goes well, she hopes to enlarge the market by securing an entire block to shut down once a week.



    BevNET.com - NEW INTEGRATED ADVERTISING CAMPAIGN FOR SOCKO ENERGY LAUNCHES CROSS-COUNTRY MARKETING TOUR
  • . NEW INTEGRATED ADVERTISING CAMPAIGN FOR SOCKO ENERGY LAUNCHES CROSS-COUNTRY MARKETING TOUR Posted: 3/29/2006 5:44:29 PM By Balloon, Boat, Bus, Billboards and More, Consumers Ready to Experience Country’s Fastest-Growing Independent Energy Drink...
  • . Los Angeles (March 29, 2006) – Independent beverage producer Bliss Beverage today announced the roll-out of an eye-catching advertising campaign for its flagship product, Socko Energy, timed with phase one of the brand’s multi-city mobile marketing tour.
  • . Set to launch April 7, the multi-sensory campaign comprises a creative series of print ads, billboards, radio spots, viral marketing, online advertising, and co-op marketing throughout various media and lifestyle outlets.
  • . Complementing the effort, Socko will hit the road with a heavy mobile marketing blitz featuring a hard-to-miss Socko hot air balloon, visible from 20 miles away and flying at all tour stops, along with a well-equipped Socko-wrapped RV.
  • . Socko ski boats will also visit summer vacation destinations including Lake Havasu, Arizona and more.Socko will paint all towns green, strategically invading each city with an array of innovative advertising, marketing, public relations and promotional initiatives designed to bring the spirit of the beverage to life and promote www.sockoenergy.com.



    Small Business Administration
  • // // Marketing More Information About Starting Your Small Business A PRIMER ON ADVERTISING At this very moment, there must be at least nine other companies competing for your customers.
  • . And to understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics.
  • . * Take another look at the marketing texts on your bookshelf or in a library or bookstore -- standards such as the Guerrilla Marketing series and others listed in the Resource Directory on page 77.
  • . Review the fundamentals of targeting a buyer segment and marketing strategically to that particular niche.
  • . * Determine who your existing customers are, and define the target market you want to reach.
  • . Taking into account target market, sales message, image and competitive environment, determine your underlying objectives in running an advertising campaign -- objectives such as expanding the wholesale side of your business or developing a more affluent clientele.



    The National Retail Federation
  • . Quick Link Menus: Arizona Food Marketing Mr.
  • . Ruthe Berman, Marketing Director Mall Walk 6-K Yonkers, NY 10704 (914) 968-9570 fax: (914) 423-7760 Greater New York Retail Merchants Assn., Inc.
  • . Market Radio Broadcast Association Mr.
  • . Pizzi, President 1515 Market Street, Suite 2020 Philadelphia, PA 19102 (215) 636-1666 fax: (215) 790-3736 Memphis Consumer Credit Association Mr.

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    brandchannel.com | Strategies for Brand Management | Guerilla Marketing at Street Level | Launching and Growing a Small Brand| brands | brand | branding news
  • . It is now the favorite radio station among 16 to 24 year olds living in Gauteng (the industrial and commercial heart of South Africa), with 54 percent more listeners in this market than its nearest competitor.
  • . By finding a market that wasn’t being served YFM managed to carve a niche in South Africa’s airwaves.
  • . By understanding that market, YFM manages to grow to other aspects of its market’s lifestyle.
  • . Gideon attributes the success of the brand to the fact that “the clothes are fun, modern and uniquely South African but still manage to keep us with modern trends.” Finding the Right Market Each of the brands here has one thing in common: they reached out to an underserved population and combined imagination with available resources to craft a shrewd strategy for gaining appeal.
  • . 16-Aug-2004 Is there a prescription for implementing global pharmaceutical brands in a local market? 9-Aug-2004 Mexican brands cross the border through NAFTA to reach Latino populations; but why not reach out to the non-Latinos? 2-Aug-2004 Brand portfolio management: What happens when the brand gets turned off.


    Acuity Market Intelligence - Emerging Technology Markets and the Technology Adoption Lifecycle::
  • | Search Acuity Technology Markets Modeling Emerging-Technology Markets The Technology Adoption Lifecycle(TAL) model charts the development of technology markets according to the psychographics (or the demographic and psychological characteristics) of defined adopter groups.
  • . The original TAL model shows a smooth curve stretching from early-market Innovators all the way to the late-market Laggards.
  • . Moore deftly renames these characteristic market adopter segments to better fit the psychographics of technology market end-users.
  • . Moore takes the TAL model one step further by introducing the notion that market development phases must be identified according to overall environmental characteristics rather than solely by adopter psychographics.
  • . The market phases that correspond to the established adopter segments are Early Market, The Chasm, Bowling Alley, Tornado, Mainstreet and Total Assimilation.
  • . These gaps represent transitions where market momentum can be lost if organizations fail to adjust their strategy to accommodate the new adopter segment’s values, priorities, motivations and fears.


    Philadelphia's Outdoor Winter Tradition, the Blue Cross RiverRink, Closes the Twelfth Season with Success
  • . This year, the Blue Cross RiverRink re-opened for its 12th season at its original location on Columbus Boulevard at Market Street.
  • . "Due to the development interest in Festival Pier, Penn's Landing Corporation staff worked quickly to relocate the Blue Cross RiverRink to Columbus Boulevard and Market Street in October 2005, " comments Joseph Forkin, Vice-President of Operations.
  • . The Blue Cross RiverRink will permanently stay at the Market Street location, ensuring that the rink will always have spectacular views of the Philadelphia skyline, and be closer to attractions on South Street and Old City.
  • . Fighting the winter doldrums can be tough for any family in the Northeast region, and the Blue Cross RiverRink was "a healthy way to enjoy winter." Throughout the season, the marketing efforts encouraged families to get off the couch and enjoy the fresh air and health benefits from ice-skating.
  • . Other sponsors include Lukoil, NBC 10 and the Greater Philadelphia Tourism Marketing Corporation.


    Scottish Food and Drink: Market Info - UK Cross Sectoral
  • | -> Market Info - UK Cross Sectoral Filter by: Info Category Market Info - UK Cross Sectoral (111 to 120 of 245 items) : Source: Mintel At a time when high street pubs and bars are under siege on several fronts this report will examine the market size, trends and ever-changing structure to provide an invaluable research and marketing tool.
  • . : Source: Mintel Mintel last researched this market in 1999, at that time home meal replacement was a relatively new concept which had been recently imported from the US.
  • . : Source: Market Research Datamonitor's Hotels, restaurants & cafes in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the hotels, restaurants & cafes industry.
  • . : Source: Mintel Since Mintel last analysed this extremely diverse sector of the eating out market in 2002, there has been a build-up in the catalogue of third party operator brands within high street stores.

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    Inside Wall Street: Financial News Coverage of the Market
  • . Jamias Vu: Seeing the Market's Unseen Nature July 17, 2005 by Paul Petillo (AXcess News) Portland - Many people are familiar with the optical phenomenon of Deja vu, a feeling that you knew something beforehand.
  • . More Wall Street news below Wall Street Stock Guide MARKET INFORMATION 52-Week - OTCBB Stocks Quote Chart Opinion Profile Sponsored Links More Wall Street News Current Wall Street news archives can be .
  • . Reasonably firm footing brought some of this conservative investment market back but the cost among seniors in terms of lost returns is staggering.
  • . Tulips from Holland There was time when investors believed that being fully active in the highest priced markets was not only necessary but prudent.
  • . Hiding in the Hedges Last week's rumored problems in hedge funds sent the markets reeling which caught many individual investors somewhat flat-footed.
  • . The first and certainly not the least of these problems was the investor climate that pushed the end of year rally in the stock market.


    ORC International - Marketing effectiveness tool launched to allow online interrogation and cross analysis of sales
  • ORC International Research Solutions search Latest News Latest News Marketing effectiveness tool launched to allow online interrogation and cross analysis of sales, marketing and market research data 9 March 2006 Saab Automotive AB claims it will completely revolutionise the way they interrogate data, and make it simpler to identify activity that impacts on their brand Market research consultancy, ORC International, has just launched an addition to its suite of web analysis tools.
  • . This allows the user to identify their most productive marketing activities, and consequently target their marketing expenditure more effectively.
  • . Swedish car manufacturer Saab Automotive AB has recently implemented ORC MET, to evaluate the effectiveness of their advertising and communications activities across five main European markets.
  • . Commenting on the project, Johan Styren of Saab’s consumer insight group said: “Before the introduction of this online tool, we previously collected brand measures, marketing and sales data from numerous sources and then collated them in spreadsheet format to understand our market situation and analyse the impact of our marketing activities.


    Video Business Online - 6/5/2006 - Sony cross-promotes for Blu-ray - CA6341177
  • . —Sony electronics and DVD executives are teaming up on their Blu-ray marketing push.
  • . Sony’s retail hub, Sony Style, has started running Blu-ray product demos in its Top 10 stores, said Jeff Goldstein, Sony product marketing VP.


    Advertising Primer
  • . To understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics.
  • . Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others listed in the Resource Directory on page 77 are helpful.
  • . Review the fundamentals of targeting a buyer segment and marketing strategically to that particular niche.
  • . Determine who your existing customers are, and define the target market you want to reach.
  • . Taking into account target market, sales message, images, and competitive environment, determine your underlying objectives in running an advertising campaign - objectives such as expanding the wholesale side of your business or developing a more affluent clientele.
  • . Is your target market likely to watch this TV channel, listen to this radio station, or read this magazine or newspaper? Are they likely to trust and respond to the advertising they find there? Does the medium or publication cover the geographic area where your likely customers are located, without including so broad a region that you're paying mostly for exposure you don't need? Take the time to watch, listen, and read for yourself.

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    Executives-in-Residence at the Terry College of Business | Robert G. Cross

  • . Cross Robert Cross founded his company in 1984 to integrate finance, marketing, and statistics into a new discipline now called "Revenue Optimization." Revenue Optimization uses large-scale customer databases and sophisticated mathematical routines to forecast customer demand and optimize the price and availability of a company's products in order to maximize profits.
  • . Robert Cross is the author of the New York Times Business Best Seller, Revenue Management--Hard-Core Tactics for Market Domination , which has been translated into French, German, Japanese, Korean, and Portuguese.
  • . Publications Author, Revenue Management--Hard-Core Tactics for Market Domination (Broadway Books 1997), New York Times Business Best Seller Publisher, Scorecard Magazine 1992-1997.
  • . Numerous speaking engagements and lectures at the Terry College of Business, The University of Georgia, including Beta Gamma Sigma Honors Banquet, MBA and undergraduate classes in Marketing, Economics and Management Information Systems.


    Niche Marketing - Welcome to Prospect Street: Be the first in new homebuyers’ mailboxes
  • | Niche Marketing - Welcome to Prospect Street: Be the first in new homebuyers’ mailboxes Niche Marketing - Welcome to Prospect Street: Be the first in new homebuyers’ mailboxes InMarketing January 2006 Author: Lynn Russo Recent homebuyers are a great target audience for a wide variety of products and services, because they need so much – banking, retail merchandise, a new doctor, even computers and cars.
  • . In fact, according to Atlantic Marketing and Consulting research for Moving.com, new homebuyers spend $9, 400 in the first three months after closing on a house.
  • . To get a slice of that lucrative pie, the key lies in being first to market.
  • . “Moving correlates with a change-in-life stage, ” says Josh Herman, product marketing leader for InfoBase data products at Little Rock, Ark.-based Acxiom.
  • . When people go through these life-stage transitions, their attachments to brands destabilize, and that represents an opportunity for marketers, because they are willing to try something new.


    Handlery Hotel - Rooms & Amenities
  • . Drive to Market Street (the name changes to Cyril Magnin as you cross Market Street).


    DrexelDragons.com - General Information
  • . Proceed to the second traffic light and make a right onto Market Street.
  • . This will be will 32nd and Market Streets.
  • . Continue on Market Street to 33rd Street.
  • . Proceed to the second traffic light and make a right onto Market Street.
  • . This will be will 32nd and Market Streets.
  • . Continue on Market Street to 33rd Street.
  • . Proceed to the second traffic light and make a right onto Market Street.
  • . This will be will 32nd and Market Streets.
  • . Continue on Market Street to 33rd Street.
  • . Proceed to the second traffic light and make a right onto Market Street.
  • . This will be will 32nd and Market Streets.
  • . Continue on Market Street to 33rd Street.
  • . Proceed to the second traffic light and make a right onto Market Street.
  • . This will be will 32nd and Market Streets.
  • . Continue on Market Street to 33rd Street.
  • . By Train Directions from Amtrak and Septa trains From 30th Street train station, walk west along Market Street to the campus (two blocks).


    LondonTown.com | London Shopping | Canal London | 42 Cross Street | London hotel and vacation experts
  • . Carluccio's is expensive and these many outlets cater for an upmarket crowd.
  • . Matinees Sat 3, Sat 10, Sat 17 and Sat 24 at 2.30pm Map of Related Information Featured articles on LondonTown.com relating to Canal Camden Market Camden Market is made up of several markets, including Camden Lock Market, Stables Market and Camden Canal Market.
  • . The premise is simple; two boys and two girls mount the stage to take a sat Camden Markets Camden Market is actually several markets wrapped into one fun, funky canalside shopping experience.

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