DATABASE MARKETING

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Data Mining and Analytic Technologies (Kurt Thearling)

  • . By using this information a marketing manager can select only the customers who are most likely to respond.
  • . Data mining can often help segment these prospective customers and increase the response rates that an acquisition marketing campaign can achieve.
  • . In most marketing organizations, there are a wide variety of ways to interact with customers and prospects.
  • . Besides the many possible offers that can be made, there are now multiple communication channels (direct mail, telemarketing, email, the web) that can be used.
  • . The process of marketing campaign optimization takes a set of offers and a set of customers, along with the characteristics and constraints of the campaign, and determines which offers should go to which customers over which channels at what time.
  • . In general, marketing analysts predictions that the technology will be very relevant to businesses in the future are correct.
  • . You must somehow fit your Data Mining results into the execution of marketing campaigns that enhance the profitability of customer relationships.



    From Data Mining to Database Marketing
  • From Data Mining to Database Marketing DIG White Paper 95/02 October 1995 by Kurt Thearling 1.
  • . In general, marketing analysts predictions that the technology of data mining will be very relevant to businesses in the future are correct.
  • . Database Marketing The current state-of-the-art analysis of databases is done by high-tech analysts (typically statisticians) using sophisticated tools (e.g., SAS or S-Plus).
  • . There seems to be a multitude of terms related to the process of analyzing information contained in a database: data mining, database mining, and database marketing.
  • . Database marketing, on the other hand, supports a variety of business processes.
  • . The information incorporated into the database marketing process is the historical database of previous mailings and the features associated with the (potential) customers, such as age, zip code, their response in the past, etc.
  • . In that case the database marketing system would need to discover many more patterns.



    Marketing aziendale Consulenza: analisi del prodotto, piano di marketing, del mercato e della concorrenza gonetwork Marketing
  • "...fai il confronto con i Nostri Concorrenti..." / / Marketing Da anni i nostri consulenti lavorano a fianco delle aziende per cercare soluzioni che ne migliorino le prestazioni.
  • . Con la nostra esperienza siamo in grado di guidarti nel cammino verso una gestione MARKETING ORIENTED che ti consenta di migliorare i tuoi risultati presso i Clienti o nel Mercato in generale.



    Database Marketing Overview - American Marketing Association - www.marketingpower.com
  • . For access to all Articles or Best Practices, complete Database Marketing Overview By Damon J.
  • . Introduction Database marketing is based on the principle that through collecting and organizing information about your business, you can reduce the cost of your business’s marketing efforts and increase profit.
  • . For the sake of simplicity, most of the discussion here will focus on consumer-focused database marketing.
  • . Planning Database marketing is not a strategy unto itself.
  • . It is a tactical approach to supporting marketing strategy.
  • . It is not a separate function to the rest of marketing.
  • . Surprisingly, companies often neglect to evaluate what database marketing resources (data, tools, and people) they already have available before making expensive decisions.
  • . The following are steps to consider when creating a strategy for integrating database marketing into your organization: Determine clear objectives for database marketing.
  • . Customer database – a customer database most often contains more detailed information about the specific customer (demographics, socio-economic data, etc.) Marketing database – a marketing database extends beyond your customer base and includes prospects from your market.

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    Database Marketing/CRM News from DMNews.com
  • News Opinion/Editorial Sectors Contact us Site Search Content Author | Database Marketing/CRM June 16th, 2006 HSBC’s Retail Services unit acquired the credit receivables and will manage the ongoing credit program of Medford, OR-based Musician’s Friend, one of the world’s largest direct marketers of musical instruments.
  • . June 15th, 2006 While direct marketing is extremely effective in reaching targets, frequently it is the first area to be cut from marketing budgets.


    IFOA - Centro di formazione e Servizi delle Camere di Commercio
  • Direct & Database Marketing Area Tematica marketing Obiettivi Il percorso formativo ha l'obiettivo di porre i partecipanti in grado di: Mandare messaggi articolati ed argomentati a gruppi di persone, professionisti, aziende, aggregati per appartenenza ad una determinata categoria.
  • . Impostare un’efficace azione di telemarketing massimizzando l’investimento delle risorse.
  • . IL DATABASE MARKETING : Durata 8 ore.
  • . Il Database Relazionale nel Marketing; Definizione di Database Marketing ed aspetti operativi di Direct Marketing, vantaggi ed efficacia; Le liste; Regole di stesura del messaggio; La legge di protezione della privacy (cenni).
  • . LE AZIONI DI DIRECT MARKETING : Durata 10 ore.
  • . Direct Marketing e direct selling; Differenti forme di direct marketing; Gli obiettivi di un’operazione di direct marketing; Come strutturare un progetto di direct marketing; Il telemarketing: impostazione e gestione di un singolo progetto; I formulari da utilizzare; Il collegamento alla rete di vendita nelle operazioni di screening; Il controllo dei risultati; Differenze strumenti/mezzi di comunicazione verso il mercato.


    SourceLink.Com
  • SourceLink is a leading full-service direct marketing company with locations throughout the United States and Canada, comprised of an integrated array of marketing services designed to help you achieve measurable results and sustainable growth.


    Database Marketing 101: Part 1
  • . By & for Marketers | Database Marketing 101: Part 1 › › › E-Mail Marketing BY | March 12, 2001 I don't know about you, but I get tons of email.
  • . That's the beauty of database marketing.
  • . If you're not currently using a database to enhance your relationships with your customers, consider it the foundation of your future email marketing success.
  • . When relevant flights go on sale, American sends off a personalized email "alert." A much more complex scenario, to be sure, but a good example of solid database marketing in action.
  • . But my strongest suggestion is to begin looking for outsourcers now, especially if you want to use email as a marketing tool in the future.
  • . | is President and Founder of, a full-service email marketing agency specializing in promotional copywriting, HTML design, planning, and deployment/tracking solutions.
  • . Article Archives by Kim MacPherson: ›› 9-20-2001 Don't miss the next E-Mail Marketing column.
  • . Subscribe and receive full text columns in your inbox! Subscribe Unsubscribe We want to know what you think about Kim MacPherson's column, " Database Marketing 101: Part 1".

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    Internet Marketing
  • . E' PERMESSO? VERSO UN ECOLOGIA DEL MARKETING DIGITALE ''.....Ma la faccia del Grande Fratello, tuttavia, sembrava persistere per parecchi secondi sullo schermo, come se la sua impronta, lasciata sulle pupille di tutti, fosse troppo viva per essere cancellata immediatamente'' .
  • . Seth Godin Lo sviluppo della ''rete'' e di un'economia digitale, hanno costituito una rivoluzione silenziosa, una sorta di rivincita del consumatore, il quale da elemento passivo nelle strategie di marketing delle imprese, sta ora giustamente tornando al centro dell'attenzione, questa volta nel ruolo di protagonista.
  • . Un ''mondo'' come quello virtuale, dove le strategie di comunicazione di tipo intrusivo, vengono mal tollerate dai cittadini della rete, inevitabilmente impone un ripensamento di molti concetti del marketing tradizionale.
  • . Le nuove tecnologie digitali, consentono alle imprese di costruire un database per il marketing sempre più sofisticato, ottenendo dati sempre più precisi sui consumatori, al fine di elaborare strategie di marketing sempre più efficaci..................................................


    Database Marketing: Database Marketing Service Providers, Database Marketing Analytics, Back-End Database Marketing, Database Marketing Seminars | Database Marketing Software
  • Database Marketing Service Providers, Database Marketing Analytics, Back-End Database Marketing, Database Marketing Seminars And Database Marketing Software 6/17/2006 4:36:28 AM The List, Copy and Offer are the three major components of every database marketing campaign.
  • . Therefore, the selection of an audience - the list, is by far the most important aspect of any database marketing campaign.
  • . For a database marketing campaign to succeed, it must reach and convert the maximum number of prospects into customers for the least amount of money.
  • . To learn more about Database Marketing Service Providers, Database Marketing Analytics, Back-End Database Marketing, Database Marketing Seminars and Database Marketing Software visit the section of this site.Tim Cohn is a and author of the upcoming book (download a free Powerpoint sample) .


    Database marketing magic for small businesses
  • Search bCentral.co.uk for: Business Technology Business Information Microsoft Products Interactive Features > > Database marketing magic How does your database compare to these real-life examples? By Debbie Mayo-Smith One of the advantages of being a speaker is that you get to see how many different companies, large and small, as well as associations and government departments market to their 'customers'.
  • . Which would you want to emulate your marketing on? From scratch every time A three-city speaking engagement for a government department.
  • . Yet when I asked the organisers about their marketing of the event, they had not kept a record of those attending in previous years.
  • . Event marketing had to be done from scratch.
  • . The marketing of the workshops was done entirely by email.
  • . I would go as far as saying that a comprehensive marketing database is the most valuable asset of your business.
  • . With each incoming phone call; from your advertising; from each new each referral to each new person walking through your business door - get them to agree to join in your company's marketing programme.


    Database Marketing Solutions
  • It's a fact—the more clearly you understand your customers and prospects, the more successful and sustainable your marketing efforts will be.
  • . That's where our team of database marketing experts makes all the difference.
  • . We've helped hundreds of companies leverage their marketing data to achieve a competitive edge.

  • DATABASE MARKETING ?



    Database marketing - Wikipedia, the free encyclopedia

  • Database marketing is a form of using of or potential customers to generate personalized communications in order to promote a product or service for purposes.
  • . The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data.
  • . Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.
  • . The communications generated by database marketing may be described as or, if it is unwanted by the addressee.
  • . Direct and database marketing organizations, on the other hand, argue that a targeted letter or e-mail to a customer, who wants to be contacted about offerings that may interest the customer, benefits both the customer and the marketer.
  • . Some countries and some organizations insist that individuals are able to prevent entry to or delete their name and address details from database marketing lists.
  • . Contents Sources of data Although organizations of any size can employ database marketing, it is particularly well-suited to companies with large numbers of customers.


    DMA Database Marketing Seminar
  • Search: Contents: Related Content: DMA Database Marketing Seminar Get a comprehensive description of the key issues and applications in database marketing to enhance profitability and understand your customers.
  • . This seminar is built on a comprehensive, marketing-based perspective of database marketing opportunities, requirements and practices.
  • . You will look at how database marketing enables the marketing function to effectively integrate its efforts with the information technology, quantitative analysis, finance, and merchandise functions.
  • . Please note : This seminar can be applied to DMA's Certificate in Direct Marketing.
  • . Benefits of Attending This seminar will teach you how to apply database marketing to your business.
  • . (Plus ample space for you to take notes and highlight new ideas as they are presented during class discussion.) Attendees tell us this workbook alone is worth the price of admission! Register For This Seminar And You'll Be On Your Way To Earning A Certificate In Direct Marketing Join DMA's Certificate in Direct Marketing program and earn a credential as you attend a wide variety of intensive, highly acclaimed DMA seminars.


    DataFlux - Database Marketing
  • Saturday, June 17, 2006 Database Marketing Resources A recent article on customer data quality indicated that "The half-life of customer address data is around two years." Assuming your company has 500, 000 customers and prospects, a half-life of two years means that 125, 000 (or 25 percent) of these names and addresses will change every year.
  • . To reach the maximum audience possible — and deliver significant ROI on database marketing programs — you must have consistent, accurate and reliable corporate data as the foundation for your campaigns.
  • . A customer database and a prospect database will be merged for a new marketing campaign.
  • . A consolidated marketing database is now ready to drive any new database marketing activity.

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