Marketing research - Wikipedia, the free encyclopedia

  • . Marketing research (also called consumer research ) is a form of .
  • . The field of marketing research as a statistical science was pioneered by with the founding of the Company in .
  • . Contents Other types of business research In addition to marketing research, other forms of business research include: is broader in scope and examines all aspects of a business environment.
  • . Types of marketing research Marketing research techniques come in many forms, including: test marketing - a small-scale product launch used to determine the likely acceptance of the product when it is introduced into a wider market - to test the acceptance of a concept by target consumers - An employee or representative of the market research firm anonymously contacts a salesperson and indicates he or she is shopping for a product.
  • . The unicist approach integrates the rational/functional aspects of market behavior, with the psychological aspects and the conceptual structure of the consumer.
  • . Some commonly used marketing research terms Many of these techniques resemble those used in political polling and social science research.

    Marketing Journals - American Marketing Association -
  • site search | Marketing Journals : : Marketing Journals Links to AMA marketing journals, other marketing journals, other related journals and books.
  • . Related Links - Literature and tabulated data on the perception of marketing outlets.
  • . - Sells a print directory of publishing opportunities in marketing.
  • . - Of issues from marketing and sister fields are posted Tuesdays on .
  • . AMA Journals ARC Marketing Journals List Other Journals Also see: | Target both the AMA's 38, 000 members as well as the over 750, 000 marketing professionals working today in the U.S.
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    Marketing model - free download
  • Market model: demand function, profit, marketing simulation and optimization MSHAPE program This program shows the behavior of a market affected by the product price, advertisement, average consumer income and other marketing parameters.
  • . The model is non-linear, based on the market elasticites that explain how the demand and profit functions react when market parameters change.
  • . Such marketing modeling and simulation can be useful while optimizing the market parameters.
  • . The basic marketing model is that describing the demand function.
  • . One of the most flexible models is that based on so-called market elasticities.
  • . Shortly speaking, the market elasticities tell us how the demand depends on the advertising, the product price and the consumer income.
  • . To simulate the model changes in time we also use the seasonal index, the inflation, the general market growth rate and other variables.
  • . This and other models can be found in many publications on marketing models, like for example Kotler B., Marketing decision making: A model building approach, Holt-Rinehart-Wilson, 1971.

    FRUIT LOGISTICA Virtual Market Place
  • FRUIT LOGISTICA Virtual Market Place Mehr Messe an 365 Tagen im JahrMore fair on 365 days per year Bitte haben Sie Geduld...
  • . 1024x768 (nur 800x600 im Pop Up) um den Virtual Market Place korrekt darstellen zu können.
  • . A resolution of at least 1024x768 (only 800x600 in the pop-up version) is required to view the virtual market place correctly.


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    Marketing Decision Support: Solve the Marketing Accountability Puzzle
  • Marketing Decision Support: Solve the Marketing Accountability Puzzle by 4.
  • . Does your organization understand how all of their data fits together to represent key marketing levers? a.
  • . Does your marketing system automatically report against key performance indicators at the brand, category and portfolio level? a.
  • . Can you relate brand metrics, consumer segment data and market performance over time? a.
  • . We have models that link brand metrics and consumer segment data to market performance, and can use them for all sorts of causal and predictive analysis.
  • . Does your marketing information allow you to anticipate market and competitive moves before they happen? a.
  • . We routinely run simulations to anticipate the potential impact of market, trade or competitive actions.
  • . If you scored 25 or above, consider your organization an innovative marketing leader.

    Iriver's curious marketing decision [Archive] - MisticRiver :: For iriver Enthusiasts
  • > > > Iriver's curious marketing decision View Full Version : John Bull October 11th, 2004, 02:48 AM I am still wondering why iriver has chosen to sell a stripped down version of the 300 series in the US and Canada.
  • . They all inevitably release something that's not quite complete, or stripped down or restricted in some fashion for some markets.
  • . market, (450 million in E.U.
  • . market starts to look insignificant.....
  • . Lone October 11th, 2004, 07:39 AM Or is it because of the need to position the 300s within a certain price bracket in the fiercely competitive, Ipod dominated, market in the US? That may not be the reason for ditching the USB on the go, but that's definitely the reason they scrapped including the dock, battery pack, etc.
  • . sabaisabai October 11th, 2004, 08:26 AM I can see two reasons for removing the feature in the US market: 1.
  • . The USBOTG was incorrectly marketed as a camera-download feature, when it's only really a mass-storage download feature which happens to work with some cameras.

    Decision Analyst-Stats Free statistical analysis software it tools for marketing research software free software for marketing research
  • Free Statistical Software | As an It tool for Marketing Research, STATS™ provides several commonly needed statistical functions for researchers.
  • . This marketing research software performs several commonly needed statistical functions for marketing research as listed below.
  • . If you would like more information on Marketing Research, please contact Jerry W.

    Data Mining and Analytic Technologies (Kurt Thearling)
  • . The focus of the presentation is that these technologies can be part of a process which allows marketers to tune interactive relationships to each customer's needs.
  • . By using this information a marketing manager can select only the customers who are most likely to respond.
  • . Most marketers understand the value of collecting customer data, but also realize the challenges of leveraging this knowledge to create intelligent, proactive pathways back to the customer.
  • . Data mining can often help segment these prospective customers and increase the response rates that an acquisition marketing campaign can achieve.
  • . In most marketing organizations, there are a wide variety of ways to interact with customers and prospects.
  • . Besides the many possible offers that can be made, there are now multiple communication channels (direct mail, telemarketing, email, the web) that can be used.
  • . The process of marketing campaign optimization takes a set of offers and a set of customers, along with the characteristics and constraints of the campaign, and determines which offers should go to which customers over which channels at what time.

  • Benefits

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  • | > > BUSINESS SCHOOL BUSINESS ADMINISTRATION MARKETING Detailed course offerings (Time Schedule) are available for To see the detailed Instructor Class Description, click on the underlined instructor name following the course description.
  • . Marketing Concepts (4) Tools, factors, and concepts used by management in planning, establishing policies, and solving marketing problems.
  • . Marketing concepts, consumer demand and behavior, location analysis, marketing, functions, institutions, channels, prices, and public policy.
  • . Multicultural Marketing and Business Development (4) Integrates tools from marketing, consulting, and multi-cultural business management to provide consulting services to small business in economically-distressed communities.
  • . Working in teams with assistance from industry mentors and alumni from the course, students gain practical experience in multi-cultural marketing, consulting, and managing a business.
  • . Consumer Behavior (4) Theory and practice pertinent to marketing decisions; utilization of theories from behavioral sciences in marking research; theories of fashion, characteristics of goods, shopping behavior, product differentiation, market segmentation, and opinion leadership; application of concepts to management of advertising, personal selling, pricing, and channels of distribution.

    Positioning - Publications - Management Portal
  • Positioning as a Strategic Marketing Decision The position of a product is the sum of those attributes normally ascribed to it by the consumers – its standing, its quality, the type of people who use it, its strengths, its weaknesses, any other unusual or memorable characteristics it may possess, its price and the value it represents.
  • . Those three elements work together closely when determining which way to offer a product or a service in which markets to which target group.
  • . They relate to each other as follows: Adapted from Dibb et al Marketing – Concepts and Strategies Once the organization has decided which customer groups within which market segments to target, it has to determine how to present the product to this target audience.
  • . This allows to exactly addressing the needs and expectations of the target groups with a tangible marketing mix that consists of product characteristics, price, promotional activities and places to present the product.
  • . These statements about the relation to other elements of the marketing plan already point to an important element of positioning: customers’ perception.

    Association of National Advertisers, Inc.
  • Marketing Training Programs: Click on title for program specifics.
  • . ADVERTISING AGENCY RELATIONS BRAND MANAGEMENT MARKETING FINANCE MARKETING MANAGEMENT MEDIA MANAGEMENT NEW PRODUCT DEVELOPMENT PRESENTATIONS PROMOTIONS PUBLIC RELATIONS MARKETING ASSESSMENT SURVEY Market Research (217) 1 Day Comments: 1-day course Snapshot: The goal of this course is to facilitate the marketer’s understanding and use of market research as a means to improve decision making both for risk reduction and opportunity identification.
  • . A thorough overview of the marketing research process will highlight its relationship to marketing decision making.
  • . You will be exposed to a comprehensive set of market research applications covering strategy, communications, products and services, established, restaged and new.
  • . At the end of this course you will understand: The trade-offs between objectivity and involvement inherent to a the market research function and the ways to compensate for these limitations in using market research.

    World Cup Soccer and the Hispanic Market |
  • | Change Text Size: | World Cup Soccer and the Hispanic Market by Blaire Borthayre May 30, 2006 The month-long 2006 World Cup Soccer tournament will begin on June 9, and already commercials have been launched with soccer themes referencing the event.
  • . Held only once every four years, this year's tournament is poised to become a marketing circus on par with the Olympic Games.
  • . Only one market segment in the United States veers drastically from that trend—the Hispanic community.
  • . And yet, in spite of the outrageous potential, there is little evidence of anyone but the big-name giants taking advantage of this potential marketing bonanza.
  • . The good news is that there are many marketing opportunities for the smaller fish in the sea as well.
  • . Grassroots and guerilla marketing are key to market penetration for this event.
  • . Blaire Borthayre is an author and consultant in the field of Hispanic marketing.
  • . Related Articles › › › › › › › › NEW! › › › › › › › Get to know us for FREE! with MarketingProfs Today FREE weekly newsletter! TOP 5 PREMIUM Articles 1.


    So You've Targeted the Hispanic Market, But Can You Service It? |

  • | Change Text Size: | So You've Targeted the Hispanic Market, But Can You Service It? by Terry Beltran-Miller June 6, 2006 According to recent US Census data, Hispanics are the largest minority group in the country.
  • . Although states like Florida, California, Texas, and New York have been commonly targeted due to their significant Hispanic markets, states like Alabama, Iowa, Michigan, Mississippi, and Minnesota are experiencing rapid growth.
  • . The economic importance of understanding the dynamics of the growing Hispanic market has become important to companies that have already been marketing and selling to Latinos as well as those interested in gaining market share by targeting this group for the first time.
  • . Advertising agencies are getting into the action; the media expenditure budgets of large companies are increasing in order to compete for a piece of the Hispanic market.
  • . The youth segment of the Hispanic market also represents a large opportunity for companies to increase sales and build new customers.

    Predictive Modeling Software for Optimal Target Marketing - Decision Science for Marketing.
  • 9/11 Remembered Predictive Modeling Software for Optimal Target Marketing Now you don't need to be an analyst to model like one.
  • . Build predictive models from your desktop quickly and easily using Decision Science for Marketing.
  • . Decision Science for Marketing is a powerful yet easy-to-use predictive modeling application that puts analytical capabilities in the hands of the marketing professional.
  • . Using these models you can increase the profitability of your direct marketing campaigns by targeting your best prospects and most valuable customers.
  • . Before Decision Science for Marketing Predictive models have been used to improve customer acquisition, conversion, and retention efforts for decades.
  • . Predictive modeling was out of reach for most small and mid-market organizations.
  • . With Decision Science for Marketing Decision Science for Marketing is an easy-to-use, cost-effective analytic application that allows business users to make accurate predictions about future behavior.

    Marketing Science Institute: Report Summary 98-119
  • . Little; 19 pages; 1998 Discusses the forces that will drive the increasing automation of marketing decision making; describes the market and product characteristics that will determine the extent of decision automation.
  • . In the past two decades, the use of information in marketing decision making has undergone revolutionary change with the development of new tools and methods to help managers understand their markets and make decisions.
  • . In this commentary paper, authors Bucklin, Lehmann, and Little predict that in the coming decades, a growing proportion of marketing decisions will be automated by ever-more-powerful combinations of data, models, and computers.
  • . Thus, the age of marketing decision support will usher in an era of marketing decision automation.
  • . Model-made decisions are likely to outperform manager-made decisions for a growing number of products and markets because of improved quality and availability of data, and because managers have inherent limitations in information acquisition and processing.

    Business (
  • . Week of Sep 19 The was preoccupied with a controversy over a negative ad that was said to contain subliminal messages; Governor Bush denied that the flashing word “” was “subliminable.” Lawsuits were filed against the makers of Ritalin; lawyers claimed that the company was conspiring to expand the market for the stimulant, which is used to treat hyperactivity in, beyond its legitimate use.
  • . , a Swiss aid group, bought 4, 435 slaves in and set them free; so far the group has bought 38, 000 slaves, causing some to wonder whether they were contributing to the market in human chattel.
  • . The stock market went down, then it went up.
  • . Week of Nov 7 Questions emerged about the safety of Lotronex, a drug used to treat irritable bowel syndrome; in its first eight months on the market , five died, several had surgery on their bowels, one colon was removed entirely, and forty-nine people came down with ischemic colitis, which can kill.
  • . Week of Feb 13 A drug used to cure sleeping sickness—which infects about 300, 000 Africans a year, makes them go, and kills them—was back in production after its former manufacturer discovered that it removes facial hair on women, thus ensuring a lucrative Western market for the drug; Without Borders had been down to its last 1, 000 doses.

    GIBS Review
  • . Contact details For editorial contributions, please contact: Christine Leonardi GIBS Review Editor For GIBS Review sponsorship and advertising opportunities, please contact: Olwin Kleve GIBS Communications Manager Tel (011) 771 4137 The real marketing decision makers Selling to children is far from child’s play Children influence almost 80% of parents’ purchasing decisions.
  • . According to Jean McDougall, group director of communications and marketing at Millward Brown, the value of the tween market is enormous.
  • . Brand marketing guru and co-author of BRANDchild Martin Linstrom, says tweens are an increasingly powerful and smart consumer group.
  • . Ann Sutherland and Beth Thompson, authors of Kidfluence: The Marketers Guide to Understanding and Reaching Generation Y, Kids, Tweens & Teens, say this is an era unlike any other.
  • . Sit up and take notice Tweens are a group to be taken very seriously by marketers.
  • . “Generation Y will be rocking our universe for the next century - even more so than the baby boomers before them.” Lindstrom says this means every message targeting the adult market must be reconceived and reframed.

    UCLA Anderson School of Management | Marketing | Courses
  • Marketing Courses The marketing function is crucial to the health and survival of any organization.
  • . The marketing curriculum involves a comprehensive study of the basic concepts, techniques, and tools for developing marketing strategy and marketing programs.
  • . 411 - Elements of Marketing Prerequisites: Mgt.
  • . Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning.
  • . Management of the marketing function: product and pricing decisions, channels of distribution, marketing communications.
  • . 260A - Market Assessment The goals of this course are: To provide insight into how to identify and understand consumer needs.
  • . In addition, this course will provide you with tools to use to size a market.
  • . 260B - Marketing Strategy and Planning Prerequisite: course 411 or consent of instructor Develops framework for strategic marketing plan based on customer behavior, market segmentation, product positioning, product life cycle, market responsiveness, and competitive reaction. @CallCenter