DESIGNATED MARKET AREA

About of DESIGNATED MARKET AREA









The Seattle Times Company - Advertising and Marketing Research

  • POPULATION PROJECTIONS Growth expected to bring DMA population to 4.7 million by 2010 As more people recognize Seattle and the surrounding area as an ideal place to work and play, its population continues to grow.
  • . With more than 3.2 million residents, the Seattle-Tacoma-Bellevue Metropolitan Statistical Area ranks 15th in terms of total population among 362 MSA markets nationwide.
  • . Seattle-Tacoma-Bellevue MSA refers to the Metropolitan Statistical Area, which includes King, Snohomish and Pierce counties.
  • . Seattle-Tacoma DMA (Western Washington) refers to the Designated Market Area, which includes King, Snohomish, Chelan, Clallam, Douglas, Grays Harbor, Island, Jefferson, Kitsap, Lewis, Mason, Pacific, Pierce, San Juan, Skagit, Thurston and Whatcom counties.



    The Seattle Times Company - Advertising and Marketing Research
  • . Bleed When the printed image extends beyond the finished size into the trim area.
  • . Or when colors are overlapped to guarantee adequate printed area, should the printing misregister.
  • . CMSA (Consolidated Statistical Market Area) As defined by the U.S.
  • . Cropping is used to fit a specific area, enhance a photo's features or eliminate the non-essential parts of a photograph.
  • . DMA (Designated Market Area) As defined by Nielsen as a broadcast signal range, the Seattle-Tacoma DMA includes King, Snohomish, Island, Chelan, Clallam, Douglas, Grays Harbor, Jefferson, Kitsap, Lewis, Mason, Pacific, Pierce, San Juan, Skagit, Thurston and Whatcom counties.
  • . Mailroom (Packaging & Assembly) The area where the printed newspapers are inserted, bundled, wrapped and sent by conveyor to the loading dock and put on trucks for delivery.
  • . Margin The area between the edge of the printed area and the edge of the sheet on which it is printed.
  • . MD (Metropolitan Division) The Seattle-Bellevue-Everett MD, an area classified by the U.S.



    Advertising in The Washington Post: The Washington Market
  • . Metro Market MSA County Outside Metro Market + Entire MSA DMA County Outside MSA + + Entire DMA The Washington DMA The DMA , or Designated Market Area, is a term coined by Nielsen Media Research to define groupings of mutually exclusive television marketing areas.
  • . The Washington MSA The MSA (Metropolitan Statistical Area) is a term defined by the federal government.
  • . The Washington Metro Market The metro market — the heart of the Washington area — consists of the District of Columbia, the Maryland counties of Charles, Montgomery and Prince George's, and the Virginia counties of Arlington, Fairfax, Loudoun and Prince William, together with the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park.



    Glossary of Newspaper Terms
  • . DMA Designated Market Area.
  • . A Nielson term identifying groupings of mutually exclusive television marketing areas.
  • . GENERAL Advertising from outside our retail trading area, i.e.
  • . POST PLUS MAIL The Washington Post’s name for mailed circulars to non-subscribers in the Washington metro area.
  • . PMSA "Primary Metropolitan Statistical Area" --- one sub-component area of a CMSA.
  • . P&D is available in three forms: free-standing flyer, tabloid, or brochure, P&D sections are delivered inside The Post to subscribers, and/or mailed to non-subscribers in designated areas.
  • . VIP EDITION The Washington Post Magazine’s weekly zoned edition that is delivered to approximately 300, 000 homes in areas where household incomes averages $132, 000.

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    Case Study - Alamo Rent-A-Car - Segmentation Applied to Mass Media Marketing
  • . Alamo indexed the preferred TV shows and print media for each of the top three customer segments in its top 30 Designated Market Areas (DMAs).
  • . About Claritas Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date demographic data and target marketing information about the population, consumer behavior, consumer spending, households and businesses within any specific geographic market area in the United States.


    The Hispanic New York Designated Market Area - Research and Markets - Market Research Reports
  • . Select a currency for use throughout the site Viewing report The Hispanic New York Designated Market Area Hispanic Business Inc, Pages: 20 Description Among the many qualities that distinguish the Hispanic community in the New York designated market area (DMA), few are as pronounced as its youthfulness.
  • . Hispanics constitute only about one fifth of the area’s total population, and yet they make up more than a quarter of every age bracket under 30 years old.
  • . Another key characteristic that differentiates the area’s Hispanic community is its high concentration of wealth.
  • . Several of the key insights in the data-rich report follow: - Hispanics contribute more than $55 billion to New York area’s aggregate income.


    Research and Markets - Market Research Reports - The Hispanic New York Designated Market Area - Printer Friendly
  • Printer Friendly Printed from The Hispanic New York Designated Market Area Description: Among the many qualities that distinguish the Hispanic community in the New York designated market area (DMA), few are as pronounced as its youthfulness.
  • . Hispanics constitute only about one fifth of the area’s total population, and yet they make up more than a quarter of every age bracket under 30 years old.
  • . Another key characteristic that differentiates the area’s Hispanic community is its high concentration of wealth.
  • . Several of the key insights in the data-rich report follow: - Hispanics contribute more than $55 billion to New York area’s aggregate income.
  • . Report name: The Hispanic New York Designated Market Area Web address: http://www.researchandmarkets.com/reports/227901/ Report formats Please enter the quantity of the report format you require.


    210 Designated Market Areas - 03-04
  • Nielsen Media Research Local Universe Estimates* (US) * Estimates used throughout the 2005 -2006 television season which starts on September 24 , 2005 RANK Designated Market Area (DMA) TV Homes % of US 1 New York 7, 375, 530 6.692 2 Los Angeles 5, 536, 430 5.023 3 Chicago 3, 430, 790 3.113 4 Philadelphia 2, 925, 560 2.654 5 Boston (Manchester) 2, 375, 310 2.155 6 San Francisco-Oak-San Jose 2, 355, 740 2.137 7 Dallas-Ft.

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    Massachusetts Office of Travel and Tourism
  • . The 2005 campaign focuses on close-in drive markets: the New York Designated Market Area (DMA), the Hartford/New Haven DMA, and Massachusetts.


    Quirks.com: Research Resources [Glossary]
  • . ACORN A classification of residential neighborhoods; a marketing segmentation system that enables consumers to be classified according to the type of area they live.
  • . ADI (Area of Dominant Influence) A television market, as defined by Arbitron, a firm which measures TV audiences.
  • . Area samples Samples which include geographic areas as part of the sample design.
  • . Benchmark A control source against which you compare the area you're studying.
  • . Block numbering area (BNA) Statistical subdivisions within non-metropolitan counties for grouping and numbering.
  • . Blocks Census areas usually equivalent to city blocks.
  • . Boundary The border around a market area that is being studied.
  • . Census areas Areas defined by the U.S.
  • . Census tract Area within a ZIP code group denoting households with uniform social and economic characteristics.
  • . CMSA (consolidated metropolitan statistical area) A cluster of primary metropolitan statistical areas (PMSA), such as Minneapolis-St.


    clients.wfla.com - From WFLA News Channel 8
  • . & America's 14th Largest Television Market The Tampa Bay D.M.A.(or "Designated Market Area")is comprised of the ten counties shown to the right.


    Marketing and Advertising Resources
  • . Entries include: agency name, address, phone, e-mail, website, number of employees, area of specialization, annual billing, breakdown of gross billing by media, clients, executives, special markets, and new agencies.
  • . HA 214.A6 1999g (Reference)Includes tabular data divided into eight topic areas and organized alphabetically: Education; Health; Income; Labor Force; Living Arrangements; Population; Spending; and Wealth.
  • . HA 203.C68 2004 (Reference)Annual publication providing the latest statistical information for every state, county, metropolitan area, congressional district, and city in the United States with a population over 25, 000.
  • . HF 5415.33 .U6 L54 (Reference)Demographic, geographic, and lifestyle information arranged by Designated Market Area (DMA), lifestyle, and consumer segment.
  • . Topic areas include: computing hardware, software infrastructure, IT services, communications, semiconductors and business objectives.

  • DESIGNATED MARKET AREA ?



    SitesOnTexas

  • . For example, the Aggregate Households calculates the total number of households within a specified area.
  • . Area - The size, in square miles, recorded for each geographic entity.
  • . Square miles may be multiplied by 2.59 to convert an area measurement to square kilometers.
  • . Land Area was calculated by the Census Bureau from the specific set of boundaries recorded for each entity in its geographic data base.
  • . ZIP Code area is calculated by Geographic Data Technology, Inc.
  • . The reliability of any area measurement figure is limited by the inaccuracy inherent in (1) the location and shape of the various boundary features in the data base, and (2) rounding affecting the last digit in all operations that compute and/or sum the area measurements.
  • . Census Block - The smallest geographical area, bounded by visible boundaries, for which census data are collected.
  • . For Louisiana, parishes are used in lieu of counties; for Alaska, boroughs and census areas.
  • . Density - Population divided by the county's square miles of land area.


    Media market - Wikipedia, the free encyclopedia
  • . Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments.
  • . However, and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region.
  • . Contents United States Television A Designated Market Area ( DMA ) is a group of counties in the that are covered by a specific group of .
  • . These market areas can also be used to define restrictions on of broadcast television signals.
  • . Generally speaking, only stations within the same market area can be rebroadcast.
  • . Radio also maintains similar areas for ; each is called an area of dominant influence ( ADI ).


    Media market - Wikipedia, the free encyclopedia
  • . Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments.
  • . However, and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region.
  • . Contents United States Television A Designated Market Area ( DMA ) is a group of counties in the that are covered by a specific group of .
  • . These market areas can also be used to define restrictions on of broadcast television signals.
  • . Generally speaking, only stations within the same market area can be rebroadcast.
  • . Radio also maintains similar areas for ; each is called an area of dominant influence ( ADI ).


    Welcome to Publishers Association of the West
  • . Participants will receive one (1) ID each, allowing access to reports including: Data/Reports, Title reports, National Sales, Designated Market Area Sales, DMA Index, Bestseller and Sales History, Author History, and Bestseller reports.


    Ten Big Lies of Multi-Level Marketing
  • . Its structure in which positions on an endless sales chain are purchased by selling or buying goods is mathematically unsustainable, and its system of allowing unlimited numbers of distributors in any market area is inherently unstable.
  • . With no limits on numbers of distributors in an area and no evaluation of market potential, the system is also inherently unstable.
  • . Beyond the sheer hard work and talent required, the business model inherently consumes more areas of one's life and greater segments of time than most occupations.


    Glossary of Terms
  • . GEOGRAPHY : Metro Survey Area (MSA or Metro) : Generally corresponds to a government-defined county configuration for a market.
  • . Total Survey Area (TSA) : Includes those counties penetrated significantly by signals from stations licensed to the Metro Survey Area.
  • . The Metro Survey Area definition plus the non-metro counties yields the Total Survey Area.
  • . Designated Market Area (DMA) : A Nielsen geography defined by television viewing, not radio listening, patterns.
  • . Persons Using Radio (PUR) : The total Average Quarter-Hour audience for all radio in any particular time period and demographic in the Metro Survey Area of a market.

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