the cluetrain manifesto

  • . As a direct result, markets are getting smarter—and getting smarter faster than most companies.
  • . Raymond Open Source Initiative These markets are conversations.
  • . Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal.
  • . No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
  • . While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it.
  • . However, employees are getting hyperlinked even as markets are.
  • . Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.
  • . Corporate firewalls have kept smart employees in and smart markets out.
  • . Online Markets...

    Direct Marketing
  • . A new section discusses implications of Internet marketing and e–commerce for agriculture.
  • . Introduction Many growers, especially new ones, are inclined to start production without giving a second thought to the business of marketing.
  • . Good marketing is an absolute must for a successful agricultural enterprise.
  • . After all, what good is a product if one cannot sell it consistently for a profit? Diversification out of commodity crops may mean becoming familiar with, or even creating, new marketing systems.
  • . Existing marketing channels very often do not accommodate the new producer well—especially the small producer.
  • . This publication describes direct marketing of produce (and to a lesser extent livestock) and lists additional resources for those who are interested.
  • . ATTRA has more information on marketing animal products.
  • . Some farmers may use direct marketing for particular products while simultaneously participating in traditional markets.
  • . Alternative Marketing Formal research on alternative marketing mechanisms has been scattered and hard to access by producers.

    Missouri Alternatives Center Resource Collection
  • Missouri Alternatives Center Library Your search for Marketing direct to consumers generated the following results: Title: Direct farm to consumer marketing : a profitable alternative for family farm operations Contributors: G.H.
  • . Call Number: 84.75 DIR Subjects: , Title: Direct marketing : a handbook for farm producers Author: Patricia G.
  • . Davidson Published: Ottawa, ONT : Canadian Farm Business Management Council , 1994 Summary: This book includes coverage the advantages and disadvantages of direct marketing, types of direct marketing, the marketing plan, regulations, site location, facilities, merchandising, advertising and promotion, personnel management, and financial management.
  • . ISBN: 0772622655 Call Number: 84.75 DAV Subjects: Title: Direct marketing success : what works and why Author: Freeman F.
  • . Published: New York, NY : John Wiley & Sons , c1985 Series: Wiley series on business strategy Summary: Topics include understanding direct marketing, basic direct mail principles, why direct mail is growing, formats and design, picking the right mail-order items, audience and mailing lists, telephone direct marketing, testing, editing, order forms, and the relationship between direct marketing and sales force efficiency.

    Direct marketing - Wikipedia, the free encyclopedia
  • Direct marketing is a discipline within that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships.
  • . The term was coined in the 1970s by Lester Wunderman, who pioneered direct marketing techniques with brands such as and .
  • . Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media such as mail and email.
  • . Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the public market, such as a billboard or a radio commercial would.
  • . Instead, the marketing of the service or commodity is addressed directly to the target customer.
  • . The important thing is that it seeks a response and it is this which the recipient, usually a marketer, bases their future actions, or contact strategy, on.


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    Characteristics of Farmer-To-Consumer Direct Market Customers: An Overview
  • August 1996 Volume 34 Number 4 Characteristics of Farmer-To-Consumer Direct Market Customers: An Overview Ramu Govindasamy Extension Specialist in Marketing and Assistant Professor Internet address: Rodolfo M.
  • . Assistant Professor Department of Agricultural Economics and Marketing Cook College, Rutgers-The State University New Brunswick, Nw Jersey Introduction Marketing is one of the greatest single problems facing Northeast farmers.
  • . Farmer-to-consumer direct marketing is a way by which farmers sell their products directly to consumers (Henderson and Linstrom, 1982).
  • . The most familiar types of outlets are pick-your-own (PYO) farms, roadside stands, farmers' markets and direct farm markets.
  • . Farmers' markets, on the other hand, are places where farmers bring their produce to be sold, while direct farm markets are structures located at the farm used to sell their own produce.
  • . Items frequently sold through direct marketing outlets are fruits, vegetables, flowers, nursery products, eggs, and dairy products (Nayga, Fabian, Thatch and Wanzala, 1994).

    Welcome to NAFDMA
  • . The Farmers' Market Coalition Mission: To Strengthen Farmers' Markets for the benefit of Farmers, Consumers and Communities Goals: 1.
  • . To serve as an information center for farmersí markets.
  • . To be a voice for North American farmersí markets advocacy.
  • . To foster strong state, provincial and regional farmersí market associations.
  • . To bring private and public support to the table to sustain farmersí markets in the long term, for the benefit of farmers, consumers and communities.
  • . To promote farmersí markets to the public.
  • . To develop and provide educational programming and networking opportunities related to farmersí markets.
  • . To learn more about the Farmers' Market Coalition, find out how you can join, or take part in the discussion forum, click on the links below.
  • . | Copyright 2006 North American Farmers' Direct Marketing Association.

    Welcome to NAFDMA
  • . Welcome to NAFDMA North American Farmers' Direct Marketing Association is a trade association dedicated to nurturing the farm direct marketing industry.
  • . Its members support their family farms by selling millions of dollars worth of farm-grown produce directly to consumers at farm stands, farmersí markets, pick-your-own farms, consumer-supported agriculture, agritourism venues, and other ever-growing innovations in direct producer-to-consumer agricultural marketing methods.
  • . You can learn about our, which brings farmers, market managers and others together for the good of the farmersí market industry.
  • . Don't miss the chance to attend this unique educational opportunity! | Copyright 2006 North American Farmers' Direct Marketing Association.

    Direct Marketing Ag Products to Tourists
  • Michigan State University Extension Tourism Educational Materials - 33839811 06/06/02 Direct Marketing Ag Products to Tourists Michigan State University Propst, Dennis B.
  • . Extension Bulletin 1960 1986 What do a Blueberry Festival, a winery, a roadside market, wagon rides, picking your own fruit, and an international cherry pit spitting contest have in common? They are all examples of the meshing of Michigan's second and third leading industries: agriculture and tourism.
  • . If you have never thought of marketing your produce directly to tourists, maybe it's time you did! In some places the traveling public (non-locals) represents a large market for agricultural products.
  • . You should first consider whether or not direct marketing is for you.
  • . Once you decide to attempt direct marketing or if you are already in that business, the next step is to decide which markets to pursue.
  • . You certainly do not want to neglect your local market.
  • . In some cases, reduced accessibility (location away from major travel routes or attractions, inability to post signs, etc.) may mean that local customers are your largest and easiest market to serve.

  • Benefits

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    Direct Marketing: Direct Marketing Copy That Sells From A Direct Marketing Freelance Agency, Buy Direct Marketing Creative And Copy | Direct Marketing
  • Direct Marketing: How To Get Direct Marketing Copy That Sells From A Direct Marketing Freelance Agency 6/17/2006 1:45:50 AM The purpose of direct marketing is to produce customers who spend substantially more money with your business than you spent on the media space or time to acquire them.
  • . Why do you invest in direct marketing? Are you trying to reach prospects and convert as many as possible into paying customers or are you buying direct marketing creative and copy because you have an advertising budget to spend? Your answer to this question will determine what type of return on your investment, if any, you can expect from each of your direct marketing campaigns.
  • . Before planning to acquire new customers via direct marketing and in order to get the highest possible return on your direct marketing investment, you must first determine what your existing customers are worth to your business.
  • . Only then, after you determine their economic worth, or their Lifetime Market Value ( LMV ) - what the average customer will spend with your company over the life of the relationship - can you begin to accurately forecast how much money you will have to acquire each new customer.

    Reverse Direct Marketing™ - Digital Market ReSearch™
  • | Through Market ReSearch™—Linguistic Profiling, Competitive Analysis, Offline to Online Brand Measurement, BrandShadow and Industry Analysis—we gather a 360-degree view of all searches related to your brand, offerings, customers and competition.
  • . Our Market ReSearch™ services allow you to take a step back and understand how your customers think about, search for and decide on your offerings.
  • . Receive in-depth analysis of your competitors' digital marketing tactics and strategies.
  • . iCrossing's ReSearch Center is the premier source for research and analysis backed by proprietary data to educate you and help you profit from the global impact of Reverse Direct Marketing.
  • . People who are shopping for financial products and services online are an attractive audience for marketers in the sector.
  • . Four very different companies that shared one thing in common: a sophisticated use of search engine marketing.
  • . Actually, their marketing programs as a whole were sophisticated, with clearly defined […] CATEGORIES SEARCH MARKETING REPORTS "How America Searches: Online Shopping" report, October 2005 Highlights include: 88% of the U.S.

    Advertising, marketing, promotions, public relations, and sales managers
  • . Department of Labor Bureau of Labor Statistics Occupational Outlook Handbook Search the Handbook | Printer-friendly version Advertising, Marketing, Promotions, Public Relations, and Sales Managers Significant Points Keen competition for jobs is expected.
  • . Nature of the Work The objective of any firm is to market and sell its products or services profitably.
  • . In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities.
  • . In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies.
  • . (Executive vice presidents are included in the Handbook statement on .) Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

    Direct Marketing 101
  • • • | Direct Marketing 101 Deliver your marketing message to a precise audience with direct marketing.
  • . November 01, 2004 By Jack Ferreri Article Tools Related Articles: Resource Centers: MasterCard® Small Business Resources Let's say you identify a new market, one that you think is going to be very receptive to your product or service.
  • . The cost of advertising to this market may be prohibitive: The best publications are frightfully expensive, and your ads couldn't appear for a few months.
  • . Direct marketing provides you with a way to conduct a test of this market relatively quickly, at a reasonable cost, and with convincing certitude.
  • . Perhaps the most common use of a marketing database is to generate a target list for a direct-mail campaign.
  • . Direct mail provides giant companies with the ability to target defined markets with specialized offers.
  • . Definition, Please "Direct marketing, " "direct mail, " "direct reponse": These terms are used confusingly in the trade.