FARM TO MARKET ROAD

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CIAS: Farm Fresh Atlas provides a road map for good eating

  • Center for Integrated Agricultural Systems Menu Main Navigation Search Search our publications Categories Browse our publications on: Other resources Powered by Articles Farm Fresh Atlas provides a road map for good eating The 2002 Farm Fresh Atlas helped nearly 30, 000 people in the Dane County area buy fresh produce, meat, cheese, and other locally grown food directly from farmers and businesses.



    VDACS - Virginia Grown Guide - Virginia Beach
  • City of Virginia Beach BAYBREEZE FARM Steve and Cindy Barnes Colechester Road, Virginia Beach, VA 23456 (757) 721-3288; FAX (757) 426-7238 Directions: Take Sandbridge Road 2.5 miles.
  • . Turn right on Colechester Road.
  • . Market located at corner of Colechester Road and McClanan Lane.
  • . Baker Miller 4280 Blackwater Road, Virginia Beach, VA 23457 (757) 421-9161 E-mail: Directions: From I-64, take Indian River Road east to North Landing Road.
  • . Turn right on North Landing, cross bridge and turn left on Fentress Airfield Road and left on Blackwater Road.
  • . Tom, Anne and Amanda Baker 2060 Vaughan Road, Virginia Beach, VA 23457 (757) 721-0558 E-mail: Directions: South on Princess Anne Road from the Nimmo Church/Red Mill Commons area or east on Indian River Road to the stoplight in “downtown” Pungo (Princess Anne/Indian River intersection), then south on Princess Anne Road (Virginia Route 615) for 4 miles.
  • . From the Municipal Center area , take West Neck Road south, then turn right onto Princess Anne Road for 1.3 miles.



    Focus - Fresh Market and Direct Marketing Strategies
  • . Consumer preference fosters direct marketing strategies for producers to “capture a much higher share of the consumer food dollar when they market their product directly to consumers.” On-farm sales, roadside stands, and farmer’s markets are common direct marketing strategies for producers.
  • . Sometimes additional marketing strategies are needed, such as road signage on major highways, local ads, or news stories about the farm operation to build clientele.
  • . Roadside Stands Location is key to marketing through a roadside stand.
  • . Some state departments of agriculture and grower associations develop information to help consumers locate roadside stands.



    Fiscal Notes, February 2001, Page 2
  • . "This comprehensive performance review finds TxDOT at a crossroads where it must abandon its outdated business-as-usual approach to meet the challenges of the new century, " Rylander says.
  • . "TxDOT too often defends its antiquated practices and thinking instead of building the roads its customer are demanding." Get innovative...
  • . Expanding traditional forms of transportation infrastructure--roads, rail lines and airports--isn't as easy as it once was.
  • . Traditionally, Texas has used the pay-as-you-go approach to road construction, which has led to snarled traffic.
  • . An example is design-build, a contracting system that would allow the state to contract with a single entity to provide both road design and construction instead of contracting with one provider for design and another for construction.
  • . "The agency must become more broad-minded and open, " Rylander says.
  • . To improve accountability, the report suggests TxDOT consider past performance when awarding contracts and require contractors to provide warranties on the roads they build.

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    Building a farm market American Vegetable Grower - FindArticles
  • . Accessibility And Visibility With a prime location, potential customers should be able to see the market from the road.
  • . "There needs to be a good view up and down the road so customers can see your market and pull off safely, " he explains.


    Market Outlets
  • . Direct markets involve producer interaction with consumers on a one-on-one basis, and include pick-your-own operations, roadside stands and farmers' markets.
  • . Whether direct marketing occurs through farmers' markets, roadside stands or pick-your-own operations, it is an approach which is usually beneficial to both producers and consumers.
  • . Roadside Stands With roadside stands or markets, a grower establishes a selling place (stand) near a roadway and sells organic produce directly to consumers.
  • . Roadside markets vary from small firms selling one or two products on a seasonal basis to firms selling a diversified product mix.
  • . The roadside stand is usually located on or near the farm or orchard.
  • . Produce sold in a roadside stand may be grown exclusively on the farm or may be purchased from outside sources.
  • . However, the roadside stand operator should ensure that purchased produce meets all certification standards.
  • . A roadside stand may be open only during the harvest season or throughout the year, depending on the type of produce marketed and supply sources.


    MDAR - Farm & Market Report - July 2003
  • . Register by calling Lee's Market at 508-636-3348 or in person at Lee's Market, 796 Main Road, Westport, Massachusetts.
  • . Vegetable The 2003 Summer Twilight Meeting Series co-sponsored by Massachusetts Association of Roadside Stands (MARS) and the Massachusetts Department of Agricultural Resources will focus on diversified farm production and direct marketing.
  • . Department of Agricultural Resources, and the Massachusetts Association of Roadside Stands.
  • . For more information contact NOFA Summer Conference at 411 Sheldon Road, Barre, MA 01005 (978) 355-2853, .


    MDAR - Farm and Market Report - September, October 2003
  • . Register by calling Lee's Market at 508-636-3348 or in person at Lee's Market, 796 Main Road, Westport, Massachusetts.
  • . The 2003 Summer Twilight Meeting Series co-sponsored by Massachusetts Association of Roadside Stands (MARS) and the Massachusetts Department of Agricultural Resources will focus on diversified farm production and direct marketing.
  • . Department of Agricultural Resources, and the Massachusetts Association of Roadside Stands.

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    Organic Marketing Resources
  • . For information on obtaining hard copies of these publications, contact: USDA Order Desk 5285 Port Royal Road Springfield, VA 22161 800-999-6779 (toll-free) 703-605-6900 FAX The offers Organic Perspectives , a newsletter that contains reports on organics from around the world, as well as items of interest about the U.S.
  • . Contact: 272 Ruth Road Harleysville, PA 19438 215-513-7300 215-513-1713 FAX Natural Foods Merchandiser magazine is an excellent source of information on the natural and organic foods industry.
  • . Wallace Center for Agricultural and Environmental Policy Winrock International 9200 Edmonton Road, Suite 117 Greenbelt, MD 20770 301-441-8777 Certified Organic Production in the United States: Half a Decade of Growth provides a good overview of the organic market, focusing on production and supply.


    2002 Ohio Farm Profitability Tour Series, Tour 13
  • . - Noon David & Lisa Schacht 5950 Shannon Road Canal Winchester, OH 43110 614-833-1932 Franklin County The Schacht Family raises 60 acres of vegetables and small fruits which they sell directly to consumers through a farm market and pick-your-own operation.
  • . Take Brice Road South through five traffic lights (Brice Road becomes Gender Rd.).
  • . and the farm market will be on the right side of the road.