IFA Virtual Market Place

  • Shortcuts | Welcome to IFA Virtual Market Place Berlin, 1 – 6 September 2006, 10 am to 6 pm 17.06.2006 Hauptnavigation Quick Search Free text search Search in All Exhibitors Products Attendees Specials Trademarks All listed Trademarks on this platform.

    iMedia Connection: Marketing Mobile Music
  • | Site Search: FREE NEWSLETTERS iMedia Connection Driving Interactive Entertainment Spot UPCOMING EVENTS iMedia Connection: Brand Summit Date September 10-13, 2006 Location Lake Las Vegas, NV Join the best and brightest in digital marketing at this "must see" Brand Summit, known for its power to move real issues forward.
  • . Emerging Platforms Tools: Marketing Mobile Music May 26, 2006 By John Gauntt eMarketer looks at some factors marketers will face in their campaigns to sell mobile music.
  • . Marketers would do well to experiment during 2006-2007 to anticipate how to best position their efforts as mobile music matures even further.
  • . -- the largest and best-documented digital music market -- reveals that music/video content rank in the middle of the growth rates of various categories such as apparel, home products, consumer electronics, jewelry/luxury goods and books.
  • . This does not mean that music is bigger or smaller as a market, but that the growth rate for buying music online, which is by far the dominant means for accessing mobile music, is in competition for other categories for a share of discretionary income.

    The Future of Music - music industry, music business, marketing, free MP3 downloads
  • . Artists create their own recordings and the company takes this music to market in digital and hard formats, creates merchandise to sell, and provides management and tour support for live performances.
  • . That way the company can take an integrated and synchronized marketing approach across all the revenue possibilities and try and maximize income and opportunity.
  • . By maximizing the revenue potential by including touring, publishing, and merchandising in the mix, the company can try new creative marketing approaches that leverage freely distributed music to drive other income streams.
  • . The New Century Model requires a completely different way of thinking about marketing and artist managment than has traditionally been done before.
  • . A quick and dirty analysis points to a format transition, with music consumers gradually moving away from the physical (CDs) towards the digital (downloads, subscription services, etc.) That is how disruptive market shifts work.
  • . market is still estimated to be more than a $10 billion business, and people are still buying CDs from artists they love.

    The Global Media Giants
  • . It is a system that works to advance the cause of the global market and promote commercial values, while denigrating journalism and culture not conducive to the immediate bottom line or long-run .
  • . Besides needing global scope to compete, the rules of thumb for global media giants are twofold: First, get bigger so you dominate markets and your competition can't buy you out.
  • . Firms that do not have conglomerated media holdings simply cannot compete in this market.
  • . These firms tend to have national or regional strongholds or to specialize in global niche markets.
  • . The Time Warner strategy is to merge the former Turner global channels--CNN and TNT/Cartoon Channel --with their HBO International and recently launched Warner channels to make a four-pronged assault on the global market.
  • . broadcasting joint ventures; The largest cable system in the United States, controlling 22 of the largest 100 markets; Several U.S.
  • . Consequently, according to Advertising Age (8/7/95), Disney "is uniquely positioned to fulfill virtually any marketing option, on any scale, almost anywhere in the world." It has already included the new Capital Cities/ABC brands in its exclusive global marketing deals with McDonald's and Mattel toymakers.


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    Electronic Entertainment
  • Last Update: May 26th, 2006 - 08:50:48 Business : Electronic Entertainment Digital formats continue to drive the global music market - World Sales 2005 Source: IFPI May 1, 2006, 05:43 Digital sales nearly triple in 2005 to $US 1.1 billion Global digital music sales figures are being officially reported for the first time today as part of IFPI's total world music sales statistics showing continuing growth in online and mobile music worldwide.
  • . The US, Japan, UK, Germany and France are the top five digital markets.
  • . In general, countries with a greater percentage of digital sales are the strongest markets for music sales overall.
  • . In Japan and parts of continental Europe, mobile dominates the digital music market, while online sales are relatively stronger in markets such as the US, UK and Germany.
  • . Master ringtones are currently the largest segment of the mobile market accounting for 87 per cent of mobile sales.
  • . However, new mobile formats such as full track downloads to mobile and music videos grew faster (180% increase in trade revenues) than master ringtones (120%).Most of the global online market comprises a-la-carte sales and is led by Apple's iTunes.

    Digital Music News
  • . As part of a report delivered on Thursday, Boston-based IDC projected that consumers will drive a billion-dollar, OTA market in the United States by 2010.
  • . "By the end of this year, the number of US-based OTA customers will be approximately half that of online music service users, " said Susan Kevorkian, who analyzes the audio consumer market at IDC.
  • . Ahead of Father's Day, Sirius has been blasting the arrival of the archived content, part of an ongoing marketing blitz involving the jock.
  • . "More and more consumers are cutting the cord, " said Jeff Ziminski, vice president of Marketing at Energizer.
  • . "Labels are focusing more on management, multi-channel merchandising, and internet marketing, efforts which are by and large reactive and incremental." That opinion sharply contrasts with recent assessments by RIAA chief Mitch Bainwol, who noted that digital gains are now offsetting physical declines, part of an overall bullish outlook.
  • . Its marketing savvy is impeccable, and that often leads to unexpected reactions like these.

    Help in going global - Music - Entertainment -
  • . | Help in going global Canberra September 21, 2005 Page Tools Australian country music crooners and fiddlers will find no better time to crack into the lucrative US market with the establishment of the Austrade Export Music Office, the federal government says.
  • . Parliamentary secretary for trade, Senator Sandy Macdonald, said Austrade's new office would help Australian musicians of all genres with strategies for entering into the US market.
  • . "In addition, the AUSFTA is helping to generate attention across sectors of the US economy such as the entertainment arena, meaning those in the music industry in the US are much more likely to look Down Under for new talent." Senator Macdonald said the music office could help Australians involved in the music industry seeking to penetrate the US market by accessing the network's expertise and contacts.
  • . These cover issues as diverse as how to prepare marketing materials which suit the US market, how to approach record labels, look for publishing deals, find a US-based manager, approach booking agents, work key music festivals, and set up for alternative revenue streams through internet marketing strategies and on-line sales.

    Products from Ipsos Insight
  • . It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research.
  • . Ipsos-Insight is an Ipsos company, a leading global survey-based market research group.
  • . To learn more, please visit Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals.
  • . Member companies assess market potential and interpret market trends.
  • . Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting.

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    Products from Ipsos Insight
  • . Our industry experts combine the discipline of marketing with the science of marketing research to offer expert consultation and strategic advice that builds powerful brands.
  • . Ipsos Insight is an Ipsos company, a leading global survey-based market research group.
  • . About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals.
  • . Member companies assess market potential and interpret market trends.
  • . Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting.

    News : wmg
  • . With a commitment to developing local talent as well as marketing international superstars, WMI leverages its expertise in each region around the world to attract and cultivate a diverse international artist roster.  WMG is a pioneer in delivering music content in new and exciting ways, with a track record of 'firsts' in the digital space.
  • . WMI's operations also include Warner Vision, which specializes in the marketing and distribution of WMI's video content; Warner Strategic Marketing, which focuses on promoting and marketing WMI's catalog content; and Warner Classics, WMI's classical music division.
  • . About Seoul Records Seoul Records is the nationally well-known Korean record company which holds the biggest distributor market share in the off-line music market in South Korea.  Seoul Records became a subsidiary of the prominent market leader in developing new mobile techniques, SK Telecom.  SK Telecom manages the world's first ubiquitous music service,

    Mobile Music Takes Center Stage at Global Wireless Summit
  • . Consensus for retail revenue projections for the mobile entertainment market ranged from $175 million to $200 million for the U.S.
  • . John Ingham, Head of Content Acquisition for O2, a leading mobile content provider in the UK, discussed the European market in his second-day keynote and shared the opinion that realtones might become the format of choice for content-hungry consumers in the future.
  • . In Korea, the mobile music market has surpassed the physical music market in terms of revenues and unit sales.
  • . While wireless technologies are still being upgraded across the U.S., Greg Clayman of Upoc quipped, “while Asia and Scandinavia might have the technology, they don’t have Jay Z.” In a presentation on future distribution channels, Brent Wyman from Cellus USA pointed out how pre-paid wireless is fueling a new marketplace.
  • . Wyman focused on the quickly developing pre-paid card market, noting that within its first year of rollout it has grown dramatically.