HORIZONTAL MARKET

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Product Marketing Terms C5-14 January 2006

  • Written January, 2006 File C5-14 Product Marketing Terms Don Hofstrand, Co-Director, , Iowa State University Extension, 641-423-0844, Advertising - A paid form of communication and promotion involving a product and its attributes.
  • . Advertising campaign - A marketing message(s) focused on a target audience over an extended period.
  • . Advertising target market - The specific group of individuals identified as willing and able buyers at which an advertising message is aimed.
  • . Cooperative advertising - Advertising (usually in-store) that is designed and paid for cooperatively by both the marketer and retailer.
  • . Selective demand advertising - Advertising in which the marketer attempts to create awareness of, and provide information about, a specific brand.
  • . Vertical cooperative advertising - Advertising by marketers at different stages of the distribution system who advertise jointly.
  • . Selling agent - An individual who is responsible for all of the marketing activities for a manufacturer.



    Sales and Marketing Intelligence
  • Our Ten Practice Areas: Related Articles: " " " " "" " " " " Sales & Marketing Intelligence The most successful sales organizations integrate key sales and marketing functions into one cohesive effort.
  • . A sales forces ability to efficiently find and move qualified buyers through the sales cycle is more important in todays market then ever before.
  • . Baker Communications will evaluate line of business in context to horizontal and vertical market spaces.
  • . Our step-by-step approach to Sales & Marketing Intelligence looks like this: Evaluate line of business and vertical/ horizontal market spaces.



    The Bottom Line on Marketing Accountability
  • Our Ten Practice Areas: Related Articles: " " " " "" " " " " Sales & Marketing: Telemarketing Top Cats Share Their Wisdom We start by helping you analyze your line of business to determine the relative strength and profitability of both your vertical and horizontal market spaces.
  • . The vertical markets are those defined by a particular category, i.e., plumbing supply companies, software companies, hospitals, auto supply chains, etc.
  • . In other words, sales and marketing intelligence helps us to look at the general condition of those generic industries or business categories that you are your typical target markets, and mine all available data for information that can .
  • . We will also research your vertical markets, that broader network of contacts and opportunities that might be identified by geography, location, past history or relationships, etc, that are not defined specifically by industry category.
  • . For more information or to Register for a seminar, class, or training workshop Telemarketing Top Cats Share Their Wisdom At a recent "Focus on the Front Line" Town Meeting and panel discussion held in Philadelphia, call center industry leaders came together to discuss some key issues facing those on the front line and their supervisors.



    Performance Sales Systems - Sales and Marketing Intelligence
  • T he most successful sales organizations integrate key sales and marketing functions into one cohesive effort.
  • . A sales force’s ability to “efficiently” find and move qualified buyers through the sales cycle is more important in today’s market then ever before.
  • . B CI will evaluate “line of business” in context to horizontal and vertical market spaces.
  • . “Realistic” sales activity and goal expectations O ur step-by-step approach to Sales & Marketing Intelligence looks like this: Evaluate line of business and vertical/horizontal market spaces.

  • info: HORIZONTAL MARKET


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    http://www.redelectron.co.uk
  • Use the diagram below to learn more Overview We recognise that the market is a tough place at present.
  • . Red Electron's Orbit Program aims to remove some of the costs of marketing by doing a lot of the generic work centrally, and providing high quality knowledge transfer tools as well as 'Mass Customised Marketing to your channel'.
  • . This is not a 'fluffy' marketing service; our team understand high-tech products, the market and the competitive landscape.
  • . From this foundation, we can provide timely and accurate market and product intelligence, 'shrink wrapped' end user marketing initiatives that are product centric, aligned to key vertical or horizontal market segments.


    MarketingProfs.com - Marketing Know-How from Professionals and Professors
  • . This is private area of KHE where companies can solicit bids for marketing projects from consultants who are active members of KHE.
  • . Winning Consultants pay MarketingProfs a 10% referral fee.
  • . We are proud to refer this select group of talented marketers.
  • . In fact, the next time you find you could use some marketing support, please consider in KHE.
  • . My very best wishes to you and your families for a happy, healthy and prosperous New Year! Happy exchanging, Val Frazee Moderator, Know-How Exchange MarketingProfs.com GOING, GOING, GONE! Here are KHE's 10 oldest questions.
  • . LESSONS LEARNED: VERTICAL MARKETS Last week Maria (aka ) asked a question I often receive from members in my email, so I thought it would be a good one to share with all of you.
  • . Her question: What exactly is a vertical market? Read on to learn more.
  • . Beware overusing the term vertical when you really mean "target market".
  • . I hear people refer to "vertical markets" of Mac users, Citrix MetaFrame users, etc.


    HighTechnology Marketing: Maximizing Your Marketing Efforts: maximizing impact while minimizing expense-High Technology Marketing Public Relations Agency providing HighTechMarCom Support
  • Sales Literature and Sell Sheets Maximizing Your Marketing Efforts Jim Schakenbach Managing Partner, SCT Group Inc.
  • . www.sctgrp.com Over the past twenty years I have occasionally had clients pose questions similar to this: “Which works better – print advertising or direct marketing?” To a casual listener that seems like a logical question.
  • . Neither should a marketing program.
  • . To rely solely upon, say, direct mail or telemarketing, would be as foolish as filling your toolbox with wrenches and then heading out to replace your roof.
  • . The smart marketer, like the smart craftsman, fills his or her toolbox with a wide variety of tools to make sure the proper one is available to get the job done right.
  • . For example, if your new product is designed for a vertical market with only a few prospects, the broad reach of a print campaign might not be an effective use of your marketing money.
  • . Instead, a highly focused direct marketing campaign using direct mail, email, fax, or telemarketing might be just the ticket (or, in this case, tool), enabling a tightly focused, cost-effective campaign to be developed with little or no waste.


    horizontal market: Information From Answers.com
  • On this page: horizontal market horizontal market Refers to the entire marketplace that crosses all industry boundaries.
  • . Horizontal Market A market diversified so that the products created are able to meet the needs of more than one industry.
  • . Investopedia Says : The profitability for companies producing goods in a horizontal market is determined more by internal rather than external factors, as their products are commonly used.
  • . An example of a horizontal market is the demand and production of plastic pellets.
  • . See Also : horizontal market To meet Wikipedia's quality standards , this article or section may require cleanup .
  • . horizontal markets : two markets are horizontally related if the two goods in question are substitutes or complements in production or consumption.
  • . George Davis's 3 examples of horizontally related markets are: 1.
  • . A easier definition of a horizontal market is a market that "Sell materials or services that any company needs, not those used for manufacturing or production.

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    Applications and Marketing Breakout Sessions
  • Applications and Marketing Breakout Sessions Breakout Chairman: Thomas Blackadar (tblackadar@bbn.com) The Applications and Markets breakout session took the task of describing the markets and applications for wearable computers.
  • . We identified the barriers to entry in our markets, and offered up suggestions as to how to break through some of the barriers.
  • . This document will first describe the markets and then describe the typical users (both industrial and individual users), and then go into a discussion of the concerns, obstacles and recommendations.
  • . As an industry the wearables marketplace is still three plus years away from a larger horizontal market place.
  • . Next I will describe the markets and applications which we feel will be the first adopters of wearables.
  • . I will list the markets, and then describe the markets and the applications within the markets briefly.
  • . The Primary Markets are: Manufacturing Construction Warehousing Maintenance Health Care Training Finance/Electronic Commerce Sales (Remote Point of Sales) and Service Industry Delivery Entertainment Military -Paramilitary Manufacturing and construction market segments are currently being addressed by the wearable computing industry.


    SourceLink: What We Do
  • Integrated Marketing Solutions SourceLink realizes that even the best strategy won’t realize its true potential without the right follow-through and creative execution.
  • . With SourceLink's integrated marketing solutions, your marketing investment will be better equipped to deliver the greatest return possible.
  • . This can be done with a combination of direct mail, e-marketing messages, personal sales promotions, sales or customer service telephone calls, etc.
  • . Marketing Software Automation SourceLink will improve your systems and provide technology solutions that are convenient, user-friendly and easy to navigate.
  • . We have a number of proprietary services that can help you with a wide range of your marketing needs.
  • . Our services have proven to significantly benefit clients marketing needs in direct mail and message tracking, database development, database analysis and targeting, and custom printing and processing.
  • . Direct Mail From high-volume, high-end variable data mail to private marketplace development and sales follow-up, SourceLink provides personalization and creativity to direct mail execution.


    Re: ISVs
  • by on Friday 18/Mar/2005, @23:46 This is an example of a shrink wrap 'horizontal market' app, and something that ISV's don't normally write.
  • . I can't see the point of mass market closed source items like Nero on Linux.
  • . Instead ISV's normally write 'vertical market' software such as a 'cocoa beans trading system' or a 'pet cemetary management system', and they would customise the software for their individual users.
  • . I don't think we do enough to emphasise th power of the KDE development framework for writing custom vertical market apps.
  • . ( ) by on Saturday 19/Mar/2005, @11:02 > I can't see the point of mass market closed > source items like Nero on Linux this is almost besides the point =) i agree that making a CD burner for Linux at this point is ...
  • . > Instead ISV's normally write 'vertical market' like Photoshop and Pagemaker? ;) between the purely horizontal and purely vertical markets there is a large world of software.
  • . but even if we look at purely vertical market apps using these as early indicators, i'm a little concerned that that world of software is not going to be ported over very well unless the ISVs learn the platform.


    Horizontal integration: Facts and details from Encyclopedia Topic
  • . To get this market coverage, several small subsidiary companies are created.
  • . Each markets the product to a different [For more facts about this topic, click this link] or to a different geographical area.
  • . This is sometimes referred to as the horizontal integration of marketing.
  • . Horizontal integration in marketing is much more common than horizontal integration in production.
  • . A (economics) a market in which there are many buyers but only one seller [For more facts about this topic, click this link] created through horizontal integration is called a Horizontal monopoly refers to monopoly achieved through horizontal integration....
  • . Each company has stores that market clothes tailored to appeal the needs of a different group.
  • . [For more, click on this link] [For more info, click on this link] [For more info, click on this link] [Follow this hyperlink for a summary of this subject] (economics) a market in which there are many buyers but only one seller [For more facts about this topic, click this link] Strategic management is the process of specifying an organizations objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans....

  • HORIZONTAL MARKET ?



    2003-2004Annual Report on Chinas Business Intelligence Software Market - - ITг鱨 -

  • . On this basis, the report goes on to analyze in-depth the main factors that will affect the development of Chinas business intelligence software market between 2004 and 2008.
  • . It also forecasts qualitatively and quantitatively its growth trend and puts forward some recommendations for enterprises to draw up their market competition strategies.
  • . Status and Characteristics of the Global Business Intelligence Software Market in 2003 (I) Market Status and Characteristics 1.
  • . Characteristics (II) Overview of Market Growth in Major Countries and Regions 1.
  • . Size and Structure of Chinas Business Intelligence Software Market in 2003 (I) Market Size and Growth 1.
  • . Quarterly Market Size in 2003 (II) Product Structure (III) Market Structure 1.
  • . Vertical Market Structure 2.
  • . Horizontal market Structure 3.
  • . Regional market Structure 4.
  • . Supply and Demand Analysis of Chinas Business Intelligence Software Market in 2003 (I) Demand Analysis 1.
  • . Channel Supply (III) Analysis of Market Characteristics 1.


    Collaboration Loop - Selling Collaboration to SMB
  • . Some of the collaboration vendors we have talked with over the last year are waking up to the fact that the SMB market is a big one, and these companies are not as saturated with collaborative tools as large enterprises might be.
  • . In recent months, announcements from major vendors like Microsoft, Webex and IBM indicate that not only have the smaller collaboration vendors noticed the SMB market for collaboration tools -- the major players have, too.
  • . Recently we interviewed a number of vendors that have been successful in marketing and selling collaboration tools to SMBs.
  • . We asked them some hard questions about their success: How do they generate leads? How do they keep the cost of sales down? How do they get their message right? How do they choose their target markets or niches? Citrix Online , which has spent the last five years in this market, focuses on their “Simpler is Better” philosophy in building and delivering their services.
  • . Andy Swarbrick, the CEO of PopG , a 10-person UK-based company, feels that working through partners and channels was critical for them to get higher quality customers in the SMB market.


    IDC - Table of Content
  • . Logistics BPO Forecast What to Expect for Logistics BPO in 2005 Sales and Marketing 2004–2005 Key Trends Worldwide and U.S.
  • . Sales and Marketing BPO Forecast What to Expect for Sales and Marketing BPO in 2005 Product Engineering 2004–2005 Key Trends Worldwide and U.S.
  • . BPO Services Market, 2005-2009 The Americas Europe, the Middle East, and Africa (EMEA) Asia/Pacific Worldwide and U.S.
  • . BPO Spending by Business Function, 2004-2009 (US$M) Figure: Worldwide BPO Market by Business Function: Relative Sizes and CAGRs Market Analysis by Business Function Key Horizontal Business Functions: Human Resources Definition Key Market Trends for HR BPO in 2005 Key Buyer Trends Key Vendor Trends U.S.
  • . Human Resources BPO Spending and Growth, 2003–2009 What to Expect for HR BPO in 2005 Key Takeaways for Vendors Key Horizontal Business Functions: Procurement Definition Key Market Trends for Procurement BPO in 2004 Key Buyer Trends Key Vendor Trends U.S.
  • . Procurement BPO Spending and Growth, 2003–2009 What to Expect for Procurement BPO in 2005 Key Takeaways for Vendors Key Horizontal Business Functions: Finance and Accounting Definition Key Market Trends for F&A BPO in 2004 Key Buyer Trends Key Vendor Trends U.S.


    Product/Market Grid (Ansoff)
  • Product/Market Grid (Ansoff) www 12manage Market Penetration, Market Development, Product Development, Diversification.
  • . Explanation of Product/Market Grid of Igor Ansoff.
  • . ('57) What is the Product/Market Grid? Description The Product/Market Grid of Ansoff is a model that has proven to be very useful in business unit strategy processes to determine business growth opportunities.
  • . The Product/Market Grid has two dimensions: products and markets.
  • . four growth strategies in the Product/Market Grid Market Penetration .
  • . Sell more of the same products or services in current markets.
  • . Market Development .
  • . Sell more of the same products or services in new markets.
  • . These strategies often try to lure clients away from competitors or introduce existing products in foreign markets or introduce new brand names in a market.
  • . New markets can be geographic or functional, such as when we sell the same product for another purpose.
  • . Sell new products or services in current markets.


    Goals, Benchmarks, and E-Mail Marketing Success
  • . By & for Marketers | Goals, Benchmarks, and E-Mail Marketing Success › › › E-Mail Marketing Optimization BY | March 13, 2003 A big reason e-mail exploded in popularity as a marketing medium is marketers across the board are challenged to do more with less.
  • . E-mail, especially when implemented as part of a multichannel marketing program, can deliver remarkable results cost-effectively.
  • . Despite the reams of reporting data an e-mail campaign can generate, the most frequent question posed by our clients remains, "How exactly are we doing?" Accurately evaluating the success of an e-mail marketing program is even more important as budgets remain under pressure and the overall economic situation continues to challenge all organizations.
  • . Defining Goals Many marketers hit a roadblock when trying to gauge success.
  • . Defining goals, the first step in evaluating e-mail marketing success, must occur before you hit "send." E-mail marketing goals can vary greatly according to company, industry, customer lifecycle stage, even type of campaign (acquisition or retention).


    chinadaily
  • / Biz Shop Biz Shop · · Hot links Industry Reports : : : : 2004-2005 Annual Report on China's Bubble Jet Market Code: CID-96 Publish Date: April 2005 Pages: 91 Words: 36714 Price: English version: Hard copy: USD1500 Electronic version: USD1650 Both versions: USD1800 İ棺 ӡˢ: RMB8500 Ӱ: RMB9000 ְ汾RMB9500 Table of Contents I.
  • . Overview of Development of the Global Bubble Jet Market in 2004 (I) Development Status (II) Basic Characteristics (III) Overview of Market Growth in Major Countries and Regions 1.
  • . Size and Structure of Chinas Bubble Jet Market in 2004 (I) Market Status 1.
  • . Quarterly Market Status (II) Product Structure 1.
  • . By Network Function (III) Brand Structure (IV) Vertical Market Structure (V) Horizontal Market Structure (VI) Regional Market Structure (VII) Marketing Channel Structure (VIII) User Structure III.
  • . Analysis of Supply and Demand in Chinas Bubble Jet Market in 2004 (I) Demand Analysis 1.
  • . Promotional Supply (III) Analysis of Market Characteristics IV.


    Vertical vs. Horizontal Marketing - Webmaster Forum
  • . Horizontal Marketing User Name Remember Me? Password Marketing Forum Marketing, branding and advertising discussions.
  • . Online and off-line marketing discussions.
  • . Sometimes horizontal marketing is referred to as symbiotic marketing.
  • . Quote: Vertical marketing focuses on developing solutions to user problems within specific industries.
  • . In contrast, horizontal marketing provides generic one-size-fits-all offerings.
  • . Quote: What is vertical marketing? Simply put vertical marketing is promotion targeted at specific industries.
  • . The benefits of vertical marketing are immense.
  • . Vertical marketing can open new doors and touch niche markets, where there maybe little competition.
  • . Usually, when somebody refers to vertical marketing, they are referring to tageting a specific demographic.
  • . Like, in Baron's, the hypothetical company designs and markets a software specifically to architects.
  • . (I believe - haven't read it in a while.) HP does a lot of broad market marketing.

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