Market Research Portal

  • Home of Market Research Saturday, 17 June 2006 Main Menu JOIN OUR NEWSLETTER Name: Email: Events Calendar June 2006 S M T W T F S 28 29 30 31 1 Latest Resources Popular Resources Written by Nathan Dickman Saturday, 12 June 2004 The Market Research Portal (MRP) offers a host of online resources and research related articles being highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.
  • . Other traffic comes from various countries including: Ireland, India, Canada, Australia, The Netherlands and New Zealand.The web site can help in many ways, including… Market Research Buyers If you are working on the client-side you will be keen to hear about the latest market research findings within your industry.
  • . Also browse the to keep up to speed with the latest research techniques.
  • . Market Researchers If you are a market or social researcher, how often is the forgotten art of desk research dismissed or not undertaken? Before writing a proposal or starting a new project all researchers should at least undertake some desk research.

    Marketing research - Wikipedia, the free encyclopedia
  • Research is the search for and retrieval of existing, discovery or creation of new or for a specific purpose.
  • . Research has many categories, from medical research to literary research.
  • . Marketing research (also called consumer research ) is a form of .
  • . The field of marketing research as a statistical science was pioneered by with the founding of the Company in .
  • . Contents Other types of business research In addition to marketing research, other forms of business research include: is broader in scope and examines all aspects of a business environment.
  • . In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.
  • . Product research - This looks at what can be produced with available technology, and what new product innovations near-future technology can develop.
  • . (see ) Advertising research - This attempts to assess the likely impact of an campaign in advance, and also measure the success of a recent campaign..

    Market research - Wikipedia, the free encyclopedia
  • Market research is the process of systematic gathering, recording and analyzing of data about, and the .
  • . Market research can help create a, launch a new product or service, fine tune existing products and services, expand into new markets etc.
  • . With market research companies can learn more about current and potential customers.
  • . The purpose of market research is to help companies make better business decisions about the development and marketing of new products.
  • . Market research represents the voice of the consumer in a company.
  • . A list of questions that can be answered through market research: What is happening in the market? What are the trends? Who are the competitors? How do consumers talk about the products in the market? Which needs are important? Are the needs being met by current products? A simple example of what market research can do for your business is the following.
  • . However, market research demonstrated that consumers supported the alternative concept.

    AMA Publications - American Marketing Association -
  • . Marketing researchers have a lot to look forward to in every issue of Marketing Research magazine.
  • . Each issue offers thought-provoking analyses of the latest trends and methodologies in marketing research applications and management.
  • . Written in clear, concise language with a focus on practical application, Marketing Research clearly shows how marketing research strategies affect real-world businesses.
  • . You'll find original research on all aspects of marketing, and you'll appreciate how the journal bridges the gap between theory and application.
  • . For the latest thinking in marketing research, you can look with confidence to the Journal of Marketing Research .
  • . The journal covers a wide range of marketing-research concepts, methods and applications.
  • . You'll read about new techniques; contributions to knowledge based on experimental methods; and developments in related fields that have a bearing on marketing research.
  • . In the journal, you'll discover a wide-ranging forum for the research, findings and discussion of marketing subjects that relate to business and government.


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    J Marketing Research - American Marketing Association -
  • site search | / Journal of Marketing Research JMR concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.
  • . This quarterly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
  • . (Please disable all pop-up blocking software to access archives.) Print ISSN: 0022-2437 Online ISSN: 1547-7193 Frequency: Quarterly Current Volume: 43 Journal of Marketing Research is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information.
  • . JMR publishes articles representing the entire spectrum of research in marketing.
  • . Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems.
  • . review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.

  • . They conduct research, collect and analyze data, monitor economic trends, and develop forecasts.
  • . They research issues such as energy costs, inflation, interest rates, exchange rates, business cycles, taxes, or employment levels.
  • . Preparing reports, including tables and charts, on research results is an important part of an economistís job.
  • . Presenting economic and statistical concepts in a clear and meaningful way is particularly important for economists whose research is directed toward making policies for an organization.
  • . Economists working in economic consulting or research firms may perform the same tasks as economists working for corporations.
  • . They often work alone, writing reports, preparing statistical charts, and using computers, but they also may be an integral part of a research team.
  • . Some schools help graduate students find internships or part-time employment in government agencies, economic consulting or research firms, or financial institutions prior to graduation.

    CMOR - Shielding the Profession
  • . Bethesda, MD, March 15, 2006 – The Council for Marketing and Opinion Research (CMOR) is pleased to welcome Patrick Glaser as their new Director of Respondent Cooperation.
  • . Glaser will lead CMOR’s efforts in strengthening respondent relations in the survey and marketing research arena.
  • . Washington, DC – The Council for Marketing and Opinion Research (CMOR) is pleased to announce Michael Mermelstein of Evans McDonough Company, Inc, as the new Co-Chair of the organization’s Government Affairs Committee.
  • . For more information on the FCC 's fax restrictions and their application to the survey research profession, .
  • . New Canadian Do-Not-Call Registry: MRIA Protects Research 11/30/2005 On November 25, the Parliament of Canada passed legislation that will lead to the implementation of a national Do-Not-Call Registry in Canada.
  • . The Marketing Research and Intelligence Association (MRIA), the single, authoritative voice of the Canadian market, survey and public opinion research industry, considers this Do-Not-Call legislation, in its very favorable form, a major win for the industry and the Association. Research Resources [Glossary]
  • Login Username: Password: Save password? Below is a list of over 650 common and uncommon marketing research words and phrases.
  • . Ad hoc surveys Questionnaires administered to the target audience with no prior contact by the researcher.
  • . Ad tracking research Periodic measurements of the impact of advertisements over time.
  • . Allowable sampling error The amount of sampling error the researcher is willing to accept.
  • . Also known as the research hypothesis.
  • . Anthropomorphic A research technique in which participants describe a product, service or brand in terms of a human being with personality traits so that the participants' feelings about the object/brand can be determined.
  • . Applied research Any research which is used to answer a specific question, determine why something failed or succeeded, solve a specific, pragmatic problem, or to gain better understanding.
  • . Basic research Research aimed at expanding knowledge rather than solving a specific, pragmatic problem.

  • Benefits

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    CRUISE: Business and management: Marketing
  • CRanfield University Internet Site Explorer Helping you to make the most of the Web Business and management: Marketing General Market research Internet/electronic commerce Consumers This magazine is a source of marketing, advertising and media news, information and analysis.
  • . Leading research centre and think-tank.
  • . Foreign market research for USA individuals or companies who plan to export their agricultural products.
  • . The site offers free access to information about, and links to, all the main market research and marketing association sites in Europe and the USA plus a regular news update about these associations.
  • . There is similar informatuion on the main European market research publishers and web based sources of published market research.
  • . The site contains a series of discussion groups open to anyone with serious questions about, or comments on, market research.
  • . There are various lists covering sampling, online research ad market research software.

    Market Research & Analysis at MindBranch
  • | Welcome Guest Contact a Research Assistant US 1-800-774-4410 or 1-413-662-3700 Matching Industries 7 1 9 16 5 9 42 1 1 4 1 4 1 2 1 8 About MindBranch > > MSI Marketing Research for Industry, Ltd.
  • . Research for all MSI Data Reports is done entirely by its own in-house analysts.
  • . The reports present the findings of original research involving extensive interview programs with manufacturers, suppliers, customers, specifiers and distributors in the relevant sectors.
  • . This research is supported by an analysis of the existing secondary research sources.
  • . Reports typically include an analysis of historical trends, forecasts, factors affecting demand, distribution, industry structure, company profiles, production, critical success factors Search MSI Marketing Research for Industry, Ltd.
  • . CATEGORY: All Found 119 publications 1 1 Feb 2006 $1, 070.00 This report includes the following: · The volume and value of the UK market for ceramic tiles, 2001-2005, with annual forecasts to 2010: by application by type of work by end Order Code: R326-283 Published by: MSI Marketing Research for Industry, Ltd.

  • Last Updated:June 2 2006 Ā@JMRA was established and decided "code of conduct of marketing research" at the same time in 1975.
  • . JMRA is having various activities with the aim of promoting quality and precision of each research which means marketing research, public opinion poll, and improving the research fieldwork environment.
  • . No.1 Magami Building, 1-5, Koraku 1-chome, Bunkyo-ku, Tokyo, 112-0004 Japan Tel: +81-3-3813-3577 Fax: +81-3-3813-3596 E-mail: Copyright 1999, JMRA - Japan Marketing Research Association.

    Principles of Marketing Research Online Certificate Course
  • . Principles of Marketing Research has delivered the Marketing Research Core Body of Knowledge (MRCBOK©) since 1996, and has become an internationally recognized industry asset.
  • . The program's high-value/low-cost positioning is critical for new marketing research employees and for companies that wish to enroll multiple employees.
  • . Principles of Marketing Research is fully Web-enabled, allowing students quick and easy access to the course.
  • . Principles of Marketing Research was developed in response to educational needs expressed by the marketing research industry.
  • . The course was initially created through a partnership between the and the In 1998 entered the alliance to form the Marketing Research Institute International (MRII) .
  • . Principles of Marketing Research is guided by the, a non-profit educational foundation whose purpose is to fulfill the fundamental educational needs of marketing research professionals worldwide.


    Principles of Marketing Research | Industry Testimonials

  • Industry Testimonials What do industry leaders say about Principles of Marketing Research ? "The marketing research activity at Ford Motor Company supports the Principles of Marketing Research program.
  • . We are a fairly large group, and many times, we find very strong, capable people from other Ford activities who want to do a rotation in marketing research.
  • . The program gives them a good foundation from which to start and grow their research abilities.
  • . "Many people both outside and within the research industry view it — I think mistakenly — as a 'numbers' game, the ginning up and manipulation of data.
  • . Honomichl, President, Marketing Aid Center, Inc.; Founder, Inside Research, "The Bible of the Marketing Research Industry" — Barron's Invest in their training ...
  • . "For those strongly committed to pursuing careers in marketing research, especially on the analytical side, Principles of Marketing Research is a very well conceptualized, comprehensive, and engaging program, developed in close consultation with industry leaders.

    Foreign Marketing
  • Locating Foreign Market Research Information | Sources about Consumers Publications by Euromonitor Search for Euromonitor publications in under the .
  • . government, research firms, trade associations, university studies, and international agencies.
  • . 310.5 U58m Government Publications Marketing and Industry Research NU Community Enter site, choose GLOBUS & NTDB, then Market and Country Research to obtain international marketing insight reports, industry sector analysis reports, and best market reports, among others.
  • . NEW! NEW! NU Community Market research and consumer intelligence reports for markets in the US, Europe, and some Asian countries.
  • . and international research and news articles from newspapers, newswires, magazines, trade journals, and company and industry financial reports.
  • . International directory of market research houses and services) L 658.83 A512i Reference Mgmt Findex L 658.005 F494 Reference Mgmt (a.k.a.
  • . ) Directory of market research reports.

    Marketing Research & Statistics
  • Search: Related Content: Marketing Research and Statistics Developed in collaboration with David Shepard Associates, this is a benchmark study designed to provide critical insight into current practices on how to reach, convert, and retain customers in a multichannel environment.
  • . Hailed as the most exciting research DMA has ever produced, this landmark report delivers response rate benchmarks specific to your marketing campaigns.
  • . The most sought-after statistics, projections and information from more than 55 leading research sources in one incredible report! Formerly known as the Annual List Usage Survey, the objective of The DMA State of Postal & E-Mail Marketing Report is to identify major issues facing the industry as well as to track trends with respect to members. @CallCenter