MIPTV MEDIA MARKET

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Active International Takes Center Stage at MipTV Highlighting the Growth of International Corporate Trade as an Alternative Financial Solution

  • . The conference will appeal to advertisers, advertising agencies, broadcasters and distributors seeking creative ways to increase revenue, enhance programming acquisition budgets and expand their presence into new markets in the US and internationally.
  • . "Since Active International introduced its media financing program to the global media market at MIPCOM 2002, there has been a change in the way many media companies think about program acquisitioning, " said Alan Elkin, chief executive officer of Active International.
  • . Active works with companies in more than 60 industries to trade inventory in one part of the world, remarket it in another and receive media, goods or services in yet a third.
  • . In addition to their own vast catalogue, and after 22 years of collaboration with Twentieth Century-Fox TV International as sales agent for several Latin American markets, in 1998 Ledafilms was appointed by DreamWorks International Distribution, LLC as their exclusive Latin American sales agent for Basic Pay Television and Free Television through out the territory.



    MipTV - The World's Audiovisual and Digital Content Market
  • | MARKET COVERAGE - THE CONFERENCES Clinic looks for antidote to common branding problem 20 April 2005 “Brands are from Venus, production companies are from Mars” John Nolan, head of commercial programming for North One TV, said at Monday’s Brand Programming Clinic.
  • . In Monday’s conference session, DVD Market Update, Helen Davis Jayalath, senior analyst at Screen Digest UK, showed how, in the US, DVDs with television-based content now make up 9% of the market.
  • . Speaking at the interactive TV conference, Global Update: Best Practices And New Market Directions, she showed ho Conference on cross-media content branded a success 20 April 2005 It was standing room only at Tuesday’s conference on How To Transform And Market A Media Brand In A Cross-Media And Multiscreen World, as four industry experts outlined the ways in which they create and adapt content and use different platforms for promotional purposes.
  • . “The key is the path to tele Cutting up the mobile-TV pie 20 April 2005 It is impossible to construct the ideal revenue-share model in the still embryonic mobile-TV market, concluded speakers at the Mobile TV Super Panel.



    Marketing Usabile: Disintermediazione e creazione di valore nella filiera della comunicazione
  • . Il motivo per cui mi preoccupo è che agenzie creative e centri media sono una parte dei miei clienti potenziali :-) L'immagine è tratta da una presentazione di Cisco posted by Maurizio Goetz at 0 Comments: Links to this post: posted by @ About Me Name: Maurizio Goetz Location: Milano, Lombardia, Italy Consulente di Marketing Digitale e Comunicazione interattiva.
  • . Ho coordinato l'area Web Marketing per la Digital Consulting Unit di Inferentia Dnm.
  • . Svolgo ricerche nel settore Digital e Mobile Marketing, Webdvertising, Enhanced & Digital Tv ed ho pubblicato diversi articoli su testate specializzate.
  • . Sono docente di Marketing Digitale, Internet Advertising, Mobile Business, Wireless Advertising, CRM, One to one Marketing, Customer Profiling, Comunicazione Interattiva e iTV Advertising in diversi corsi di specializzazione.
  • . Sono stato vice presidente dell'Associazione Italiana della Comunicazione Interattiva (INTERACTA), Consigliere dell'Associazione Italiana Marketing e membro del Comitato Tecnico Scientifico (www.aism.org) e sono attualmente Coordinatore del Dipartimento di Marketing Digitale dell'Associazione Italiana Marketing.



    New-media distribution center stage at MIPTV
  • . New distribution channels -- be they Internet TV, video-on-demand platforms, mobile phones or HDTV -- are the hot topic at this year's big international TV market that runs through Friday.
  • . It's all digital, and that makes rights deals a lot more difficult." Technology providers hoping to ride to the rescue of a jittery programming industry also are coming to the market in force.
  • . The market is still taking form, and nobody knows exactly where it is going and where the money will be made." Away from the new-media precipice, traditional program sales business at the market was brisk.
  • . "At the same time, the market is changing." These changes include the decrease in Taiwanese drama production and the declining popularity of Japanese drama.
  • . China-focused content also took center stage on the first day of the market, with the launch of Granada's "China Inside" and the announcement that Japanese public broadcaster NHK had acquired the high-definition series "The First Emperor: The Man Who Made China." The four-part "China Inside, " produced by Granada for PBS and the BBC, was written and directed by Emmy-winning filmmaker Jonathan Lewis.

  • info: MIPTV MEDIA MARKET


    Photo by www.miptv.com


    MIPTV 2006
  • MIPTV 2006 New media are revolutionizing dealmaking at markets like MIPTV, but insiders say the industry has seen only the tip of the digital iceberg.
  • . By Steve Brennan and Mimi Turner MIPTV 2006 New media are revolutionizing dealmaking at markets like MIPTV, but insiders say the industry has seen only the tip of the digital iceberg.
  • . A static-free look at programming trends in nine key global markets.
  • . Five titles likely to generate strong interest at this year's market.
  • . A recent survey conducted by the research firm Marketing Metrix revealed that British reality TV viewers are nearly twice as likely as their German counterparts and three times as likely as U.S.
  • . Such behavior might be only the tip of the iceberg, according to Endemol chief creative officer Peter Bazalgette, who believes that the digital-delivery market could grow much bigger if producers aim to do more than simply leverage existing brands onto emerging platforms.
  • . "There's definitely a market in exploiting the low-hanging fruit, and we should do that, " he says, noting that his company recently sold 10 million minutes of CBS' "Big Brother" via mobile phones in Australia, Italy and the U.K.


    Cinecittà holding - Marketing Industry Product Placement Eventi
  • PRODUCT PLACEMENT 10/1/2006 I principali eventi di primavera 2006 Branded content 17 Jan 2006 Sharing Brand Values to Build Revenue Organised by Media & Marketing Europe and endorsed by the BCMA The Savoy Hotel, London Cost: £499.
  • . To register, email: conferences@emap.com www.emapconferences.co.uk/branded/ Creative TV Advertainment 26 Jan 2006 Captivate Empowered Audiences Through New Creative Opportunities In On-Screen Advertising Organised by Marketing Week in association with the BCMA Venue: The Energy Clinic, London Cost: £599.
  • . http://www.marketingweekconferences.com/   Branded Content 1 Feb 2006 Branded Content: The opportunities for commercial producers & agencies The latest developments in branded content, and case studies from speakers who are making these new methods of communicating with consumers a reality Organised by The APA Branded Content Group & the IPA in association with the BCMA Venue: BAFTA, Piccadilly, London 1.30pm-6pm Cost: £125.


    Cinecittà holding - Marketing Industry Product Placement Eventi
  • PRODUCT PLACEMENT 10/1/2006 Spring 2006: main events Branded content 17 Jan 2006 Sharing Brand Values to Build Revenue Organised by Media & Marketing Europe and endorsed by the BCMA The Savoy Hotel, London Cost: £499.
  • . To register, email: conferences@emap.com www.emapconferences.co.uk/branded/ Creative TV Advertainment 26 Jan 2006 Captivate Empowered Audiences Through New Creative Opportunities In On-Screen Advertising Organised by Marketing Week in association with the BCMA Venue: The Energy Clinic, London Cost: £599.
  • . www.marketingweekconferences.com Branded Content 1 Feb 2006 Branded Content: The opportunities for commercial producers & agencies The latest developments in branded content, and case studies from speakers who are making these new methods of communicating with consumers a reality Organised by The APA Branded Content Group & the IPA in association with the BCMA Venue: BAFTA, Piccadilly, London 1.30pm-6pm Cost: £125.
  • . www.a-p-a.net/apabrandedcontentgroup.htm      Television 1-2 Feb 2006 SCREEN EXPO Dedicated to the Digital Media Network market Screen Expo will provide the opportunity to learn and share information and ideas about the market, its products and related technologies, key players, partnerships and developments.


    Adverblog: advertising and new media marketing
  • . Further details about the research are explained in the, where Judith Ricker, Senior Vice President for Marketing Communications Research at Harris Interactive explains: "Empirical data on the demographic characteristics and consumer behavior of the GLBT population historically has been scarce and subject to a great deal of qualification.
  • . As explains, Nike has decided to take advantage of mobile marketing in order to reach a specific target group: teenagers passionate about football.
  • . As Andrew Bud writes on, US carriers are now making premium rate SMS available to marketers and content providers.
  • . The market's potentials are huge, with 150 million people that could be reached in the next couple of years.
  • . If US carriers don't care about SMS, why should users? | Category (s): // Comment (s): April 16, 2004 Enpocket: wireless marketing visions' Wireless marketing is becoming a serious stuff, not only in Europe but also in the United States.
  • . To find out more about the current trends in mobile marketing I've talked to Jonathon Linner, CEO of one of the leading companies in the industry.

  • Benefits


    Photo by www.cmmintelligence.com


    national screen institute
  • Media Release NSI Global Marketing Participants January 21, 2005 NSI Announces 2005 Global Marketing MIPTV Participants WINNIPEG — The National Screen Institute — Canada (NSI) is proud to announce the participants for the 2005 NSI Global Marketing Program MIPTV.
  • . The program concludes with at-market mentoring and support for the producers during MIPTV in Cannes, France.
  • . Our market-driven programs have led to employment for NSI graduates by giving them a competitive edge — over 80% of NSI graduates work in the industry.


    national screen institute
  • MEDIA ADVISORY NSI Global Marketing Participants Announced KickStart@MIPTV Registration Open January 26, 2004 NSI - Canada Announces 2004 NSI Global Marketing Participants and Opens Registration for 2004 KickStart@MIPTV in Cannes, France Winnipeg — The National Screen Institute - Canada (NSI) is excited to announce the selected television producers for the 2004 NSI Global Marketing Program, and open registration for KickStart@MIPTV in Cannes France.
  • . "The calibre and quality of the selected participants was impressive.” NSI Global Marketing is an ambitious training program, which provides professional and project development to Canadian television producers, culminating with at-market mentoring and support during MIPTV in Cannes, France.
  • . The National Screen Institute - Canada, through the NSI Global Marketing Program, has opened registration for KickStart@MIPTV in Cannes, France, March 28, 2004.
  • . It is an opportunity to meet producers before the market opens, to find potential co-production partners, meet broadcasters, distributors, commissioning agents, co-production agencies and financial experts.


    Digital.Hollywood
  • . All the top executives in each of the hot industry sectors, from Broadband & Mobile to DRM, ITV, Set-Top, Search, Home Networking, Marketing and Advertising, DTV, HDTV, SVOD, VOD, DVD, Games & On-Demand TV participate in these conferences.
  • . Media Summit New York is the Premier Conference on Television, Film, Cable & Satellite, Broadband, Wireless, Publishing, Radio, Magazines, News & Print Media, Advertising and Marketing - Media Summit New York is produced by Digital Hollywood.
  • . CBS Television Network; Mike Shaw, President, Sales and Marketing, ABC Television Network; Tim Spengler, Executive Vice President, Director, National Broadcast, Initiative; Elizabeth Herbst-Brady, SVP/Director, Broadcast Investment, Starcom USA; Alan Rutherford, Global Media Director, Unilever Plc; Alan Schulman, Chief Creative Officer, Brand New World; Michael Kassan, Principal, Media Link, LLC ; Glenn S.


    Digital.Hollywood
  • . All the top executives in each of the hot industry sectors, from Broadband & Mobile to DRM, ITV, Set-Top, Search, Home Networking, Marketing and Advertising, DTV, HDTV, SVOD, VOD, DVD, Games & On-Demand TV participate in these conferences.
  • . Media Summit New York is the Premier Conference on Television, Film, Cable & Satellite, Broadband, Wireless, Publishing, Radio, Magazines, News & Print Media, Advertising and Marketing - Media Summit New York is produced by Digital Hollywood.
  • . CBS Television Network; Mike Shaw, President, Sales and Marketing, ABC Television Network; Tim Spengler, Executive Vice President, Director, National Broadcast, Initiative; Elizabeth Herbst-Brady, SVP/Director, Broadcast Investment, Starcom USA; Alan Rutherford, Global Media Director, Unilever Plc; Alan Schulman, Chief Creative Officer, Brand New World; Michael Kassan, Principal, Media Link, LLC ; Glenn S.

  • MIPTV MEDIA MARKET ?



    MARKET CENTRAL: MIPTV 2002

  • . Key exec: Patricia Ganguzza, prexy Key TV deals: Steinway and Sons Pianos and NBC's "Frasier"; Gateway computers and NBC's "ER"; JVC and NBC's "Will & Grace"; Crunch gym and "Will & Grace" and HBO's "Sex and the City"; Snapple, Post cereal, Snickers, Twix and the Plaza Hotel and "Seinfeld" Davie-Brown Entertainment Backstory: This L.A.-based Omnicom-owned marketing firm is on the lips of every dealmaker who works in sponsorship and brand building.
  • . Starting life in 1980 as the entertainment marketing agency of Pepsi Co., Davie-Brown now reps blue-chip clients including Miller Brewing, Reebok, BMW, PlayStation, Blockbuster, American Express, Sony, Cisco Systems and Lucky Brand Jeans.
  • . The firm, set up in 1998, has patented a marketing product called DOTs.


    MARKET CENTRAL: MIPTV 2002
  • . S., 20th floor New York, NY 10016 (212) 686-6777 Fax: (212) 685-2625 Stand: R33.03 Attending: Al Cattabiana, president; Sheri Levine, exec VP; Michael Thornton, VP, sales; Linda Saetre, director, sales; Julia Panely, director, marketing; Julie Goldman, VP, original production.


    Midnite Express
  • Midnite Express is once again proud to be associated with this prestigious TV and media market and our presence at MIPTV 2006 continues our logistical support in providing the courier and freight delivery solutions to many of the Market's participants.
  • . From our offices in Los Angeles, New York, London, Manchester, Paris, Hong Kong and Sydney we partner with many of the major film and TV companies and the studio, production, editorial, design, printing and marketing community to manage the distribution of the media content and supporting marketing material needed for a prestigious global event such as Cannes.


    AFC Annual Report 2003/04: Marketing
  • Operations Reports Appendices Financial Statements Marketing The documentary Moulin Rouge Girls received AFC development investment funding.
  • . Objective To resource and facilitate the participation of Australian practitioners and interactive digital media producers and their programs in the global marketplace.
  • . Access to international sources of financing remains a cornerstone of the funding of Australian programs and increasingly requires practitioners to operate in the framework of a global marketplace.
  • . Awareness of international sales and co-production opportunities can only be achieved by regular attendance at a variety of international markets and the AFC has continued t provide substantial support for international travel and market participation for a wide range of practitioners and their programs.
  • . The AFC ensures that practitioners are equipped with marketing knowledge through a series of national seminars, events and website information, in addition to resourcing filmmakers to participate and gain exposure in the international festival world through the provision of travel support.


    NMA.co.uk [100% Interactive Marketing, Media, Mobile and Advertising]
  • 17.06.06 Comment What role for old-school TV producers in a UGC world? Platform: None | Author: Morgan Holt | Source: NMA magazine | Published: 04.05.06 | This year's MipTV, the annual market for international TV programming, had producers talking seriously about mobile programming in a way that says great things for the medium in the coming months.
  • . Experience on mass-market projects shows that even the most popular shows only get a minority of interactions.
  • . This means that for a service to reach the mass market, it has to provide something exciting, topical and challenging.
  • . Making shows for the mass market requires an editorial mindset and experience.


    Indiantelevision.com > Media, Advertising & Marketing Watch > MIPCOM 2004 focusses on mobile content market
  • | Indiantelevision.com's Media, Advertising & Marketing Watch MIPCOM 2004 focusses on mobile content market Indiantelevision.com Team (27 September 2004 2:00 pm) MUMBAI: MIPCOM, the world's television and entertainment market in Autumn (Cannes, 4-8 October ) for the first time is opening avenues to the mobile entertainment industry and looking at strengthening the foundations of an emerging mobile content market.
  • . In partnership with MediaPlay International, sponsored by Ericsson, a full day of conferences titled 'TV Goes Mobile @ MIPCOM', is scheduled on 6 October and will present three panels highlighting the emerging mobile content market and the growing connections between the mobile and television industries.
  • . Global research company, Strategy Analytics, estimates that the mobile video market will attain $ 4.7 billion by 2008, with over 150 million mobile video users.
  • . Reed MIDEM Television division director Paul Johnson, said, "As organisers of the world's leading content markets we are in an excellent strategic position to contribute to the dynamic mobile entertainment industry.


    General | ContentSutra
  • . has another article on Tribal DDB India, which says that Indian digital market is showing promising signs.
  • . | May 29, 2006 Cola Battles Shifting To The Internet By on Mon 29 May 2006 10:07 AM IST : After a long thaw in the marketing battles between Coca-Cola and Pepsi, now it seems a new battlefront is opening up.
  • . All this is a sign of traction in the Indian online advertising market.
  • . Now marketers believe they can get greater bang for their online advertising bucks.
  • . “Since India is a growing market, the opportunities to grow there are enough for most people.
  • . | Mumbai’s Interworld Digital Plans Smaller Cinema Halls For Digital Screening By on Wed 17 May 2006 01:57 PM IST : This is close to the strategy of Karsanbhai Patel (of the famous Nirma soap powder which revloutionised rural marketing).
  • . The campaigns were done by Tribal DDB the Interactive Media Division of Mudra Marketing Services.
  • . Says he: There are huge opportunities for companies like Irdeto in the Indian market.

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