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BP Global - About BP - Refining and marketing

  • . We are also number one or two, in most of our other European markets.
  • . Our business is concentrated on the sectors of automotive lubricants, especially in the consumer sector, but we also have a strong presence in business markets such as commercial vehicle fleets, marine and specialized industrial segments.
  • . In the consumer markets, we supply lubricants, other products and related business services to intermediate customers such as retailers and workshops (who in turn serve end-consumers including owners of cars, motorcycles and leisure craft) in the mature markets of Western Europe and North America and also in the fast growing markets of the developing world, such as Russia, China, India, Middle East, South America and Africa.
  • . In the commercial vehicle and general industrial markets, we supply lubricants and lubricant-related services to the transportation industry and to automotive manufacturers.
  • . BP has leading proprietary technology in these areas and benefits from strong positions in the growing Asian markets.



    how to write a business plan, sales plans, marketing strategy, free templates, examples, samples and techniques
  • . Good research will tell you where the opportunities are to increase your competitive advantage in areas that are of prime interest to your target markets.
  • . A useful planning tool in respect of markets and products is the matrix developed by Igor Ansoff: ansoff product-market matrix The Ansoff product-market matrix helps to understand and assess marketing or business development strategy.
  • . This is one simple way of looking at strategic development options: existing products new products existing markets market penetration product development new markets market development diversification Each of these strategic options holds different opportunities and downsides for different organizations, so what is right for one business won't necessarily be right for another.
  • . However if you already have good market share across a wide range of products for your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to seek to develop new markets, as in the next strategic option.



    Food Marketing: Consumers, Food Innovation, Retailing, and the World-wide Market
  • . Long working hours have fueled a demand for prepared foods, a category that has experienced significant growth in supermarkets since the 1980s.
  • . Supermarkets carry a broad assortment of goods and generally offer lower prices.
  • . Distinctions between retail formats are increasingly blurred—e.g., supermarkets, convenience stores, and restaurants all sell prepared foods to go.
  • . This is usually not a way to reduce costs—with delivery, costs are usually higher than in supermarkets—but rather a way to provide convenience to time-pressed consumers.
  • . In developing countries, food is often sold in open markets or in small stores, typically with more locally produced and fewer branded products available.
  • . Even in many industrialized countries, supermarkets are less common than they are in the U.S.
  • . Both McDonald’s and Burger King, for example, literally spend millions of dollars to perfect their French fries! In today’s Western markets with varying tastes and preferences, it has generally been found that products that offer a specific benefit—e.g., a very tart taste in jam—tend to fare better than “me, too” products that merely imitate a competitor’s products.



    Hackers, Hits and Chats: An E-Commerce and Marketing Dictionary of Terms
  • . Bartering is therefore closely associated with very early market development! In the early model, money was developed to make markets more liquid.
  • . Thus a suite of products may allow for greater market penetration into different software markets than if the software was sold separately.
  • . Thus bundled software can ensure strong market positions across multiple markets.
  • . While product bundling is a regular phenomena for software and related products, product unbundling may occur in the traditional content provider markets as can provide payment options for smaller increments of the product.
  • . Disintermediation refers to the potential for members of traditional (distribution channels) to become obsolete as the producer markets more directly with its consumers using the web.
  • . Before the industrial revolution, most trade occured in markets, with many buyers and sellers for goods.
  • . Not all markets will be served well with a dynamic pricing model.
  • . Due to economies of scale, larger companies have greater access to markets in terms of selecting to access those markets, and can operate with larger geographic reach.

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    ERS/USDA Briefing Room - Organic Farming and Marketing
  • . producers are turning to as a potential way to lower input costs, decrease reliance on nonrenewable resources, capture high-value markets and premium prices, and boost farm income.
  • . Despite the different approaches, both regions have large retail markets for organic foods.
  • . (5/05) Recommended Readings —The popularity of farmers' markets in the United States has grown concurrently with organic production and consumer interest in locally and organically produced foods.
  • . This research describes the significance of farmers' markets as market outlets for many organic farmers, and recent shifts in relationships between organic growers, market managers, and customers.
  • . (11/05) —Provides farmgate and wholesale prices for select organic and conventional produce items for the Boston and San Francisco markets for 1995-2005.


    A Basic Guide to Exporting - Pricing, Quotations, Terms
  • . Marketing and pricing objectives may be general or tailored to particular foreign markets.
  • . Simplifying the product to reduce its selling price may be an answer for the exporter to most lower per capita income markets.


    Healthcare in USA: Drugs, Markets, Prices and Margins - Features
  • Saturday, June 17, 2006 |  EDITORIAL SERVICES SPECIAL FEATURES  INTERVIEW Healthcare in USA: Drugs, Markets, Prices and Margins Wednesday, December 08, 2004 08:00 IST Dr M D Nair Some of the recent developments in USA.


    What's new in Agricultural Marketing: FAO of the UN
  • . It analyses the main factors that have either promoted or hindered the modernization of food distribution systems in Europe in the context of rapidly expanding urban markets, increasing incomes and technological developments.
  • . briefly discusses how wholesale markets in the region can respond to the rapid growth of supermarkets.
  • . This study looks at market access for ADCs to the developed markets of the EU, US and Japan for specific products of interest to African Developing Countries.
  • . Check out our Library of downloadable photos of markets and marketing.

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    Horticultural marketing - a resource and training manual for extension officers - Ch03-The basic preparatory work
  • . retailers who sell to the final consumer such as street hawkers, stall holders, retailers, greengrocers, supermarkets; catering establishments, food processors.
  • . About 30 percent of the produce, normally that of the larger growers, is marketed direct to the wholesale markets.
  • . The wholesalers normally purchase several consignments of fruit and ship it in bulk to distant markets for re-auctioning.
  • . To do this the extension officer will need to establish what margins are calculated in the wholesale markets.
  • . This can be achieved by ensuring that there is a system set up whereby the producer receives rapid feedback on the state of different markets.
  • . Access to information on a number of different markets gives the producer the option to switch produce to the higher priced outlets.
  • . Ultimately, price differences between markets are reduced, which provides benefits to the consumer in terms of price stability and better continuity of supply.
  • . secondary wholesalers, street hawkers, shops, supermarkets, hotels, etc.


    This Week In Petroleum Printer-Friendly Version
  • . petroleum markets.
  • . Reassurances by major suppliers, that they would hold the line on prices, quickly stabilized the markets, and reportedly some of those marketers that had briefly raised prices granted refunds to customers who had bought during that period.


    Small Business Marketing Strategy
  • . Small Business Marketing Strategy #3Finally, in addition to having strong operating margins and a minimum of $80, 000 revenue per employee, anyone starting a small business should consider positioning themselves in markets that are experiencing compound annual growth.
  • . As opposed to mature industries where growth and profits are flat or declining, some markets are growing 25% to 100% annually.


    Small Business Marketing
  • . Finally, in addition to having strong operating margins and a minimum of $80, 000 revenue per employee, anyone starting a small business should consider positioning themselves in markets that are experiencing compound annual growth.
  • . As opposed to mature industries where growth and profits are flat or declining, some markets are growing 25% to 100% annually.

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    livestock marketing--margin operator--market--beef market--cattle market

  • . For anyone who thinks the outlook would be at least twice as bright if politics and ineptitude hadn't conspired to keep international beef trade in limbo, both Peel and Miller say having the international markets fully engaged would undoubtedly provide a psychological lift.

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