MARKETING ORIENTATION

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personal marketing orientation: Information From Answers.com

  • On this page: personal marketing orientation personal marketing orientation For technical and sociological reasons, has dealt with aggregates like , , and demand.
  • . The personal marketing orientation is an attempt to market on a one-to-one basis.
  • . According to this orientation, everyone wants to be treated like an individual, and the fundamental marketing concepts, if taken to the limit would require that be designed for individual buyers.
  • . Until recently, this orientation was not practical.
  • . It may not have been reviewed by professional editors (see ) Mentioned In personal marketing orientation is mentioned in the following topics: Copyrights: Wikipedia information about personal marketing orientation This article is licensed under the .



    Why Should Time be Considered in Market Orientation Research? by Claire Gauzente (2001)
  • Why Should Time be Considered in Market Orientation Research? by Claire Gauzente University of Angers, France Copyright © 2001 – Academy of Marketing Science.
  • . " Why Should Time be Considered in Market Orientation Research ?" Academy of Marketing Science Review [Online] 2001 ( 01 ) Available: Dr.
  • . Executive Summary Although, the market orientation literature acknowledges the potential role of time, its implications for research and practice have not been fully developed.
  • . This paper presents three aspects of time affecting market orientation.
  • . These can influence the relationship between market orientation and performance.
  • . This can either inhibit or facilitate the development of market orientation.
  • . The historical context, such as early or late entry into a market can affect adoption of a genuine market orientation.
  • . Four implications surrounding the inclusion of time within market orientation are discussed in the paper.
  • . The first one implies that the time scale of studies of market orientation should be defined.



    Marketing orientation: Facts and details from Encyclopedia Topic
  • Search entire site: Marketing orientation (Encyclopedia) [ Marketing orientation facts from encyclopedia topic] A marketing oriented firm (also called the marketing concept , or consumer focus ) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions.
  • . The concept of marketing orientation was developed in the late 1960s and early 1970s at Harvard University and at a handful of forward thinking companies.
  • . It replaced the previous The sales orientation era ran from the mid-1950s to the early 1970s, and is therefore after the production orientation era but before the marketing orientation era....
  • . [For more, click on this link] that was prevalent between the mid 1950s and the early 1970s, and the A production orientation dominated business thought from the beginning of capitalism to the mid 1950s....
  • . The commercial processes involved in promoting and selling and distributing a product or service [For more, click on this link] The sales orientation era ran from the mid-1950s to the early 1970s, and is therefore after the production orientation era but before the marketing orientation era....



    Personal marketing orientation: Facts and details from Encyclopedia Topic
  • Search entire site: Personal marketing orientation (Encyclopedia) [ Personal marketing orientation facts from encyclopedia topic] For technical and sociological reasons, The commercial processes involved in promoting and selling and distributing a product or service [For more info, click on this link] has dealt with aggregates like [For more, click on this link] s, A target market is the market segment which a particular product is marketed to....
  • . The personal marketing orientation is an attempt to market on a one-to-one basis.
  • . According to this orientation, everyone wants to be treated like an individual, and the fundamental marketing concepts, if taken to the limit would require that [For more info, click on this link] be designed for individual buyers.
  • . Until recently, this orientation was not practical.
  • . see also: The commercial processes involved in promoting and selling and distributing a product or service [For more info, click on this link] , [Click link for more facts about this topic] , The sales orientation era ran from the mid-1950s to the early 1970s, and is therefore after the production orientation era but before the marketing orientation era....

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    The Marketing Orientation
  • The Marketing Orientation The marketing orientation, arriving in the 1960’s, changed our approach to business.
  • . Previously, the selling orientation, which convinced consumers that they needed a product regardless of its utility, style or other attributes, pervaded the marketplace.
  • . At the onset of the marketing orientation, the consumer was asked for the first time what they wanted from a product.


    Unité de Marketing - Orientation
  • Orientation de la recherche Par ses activités de recherche, l'unité Marketing cherche notamment à promouvoir une approche rigoureuse et scientifique de l'analyse des phénomènes de consommation et d'achat, tant dans les marchés de grande consommation que dans les marchés industriels ou dans les marchés de services.


    The Haworth Press Online Catalog
  • . In a recent study published in the International Marketing Review, out of the most-used international marketing-related journals, the Journal of Global Marketing was one of five chosen based on maturity, broad industry focus, and heavy emphasis on international marketing orientation.


    Marketing Orientation-Derrick
  • Marketing Orientation In Minor League Baseball Jeffery D.
  • . (Illinois State University) Abstract The concept of marketing orientation is explored and applied to minor league baseball operations.
  • . The distinction is made between the two concepts and the results suggest that minor league business operations have not evolved past a selling orientation.
  • . Marketing Orientation Kotler (1994) discusses four business philosophies or orientations toward the marketplace.
  • . Closing the sale is the goal of this orientation.
  • . This research will explore the concept of marketing orientation and if minor league baseball sport marketers' attitudes have evolved since Mullin's statement.
  • . This suggests that there may some room for improvement in this phase if team staffs wish to embrace the marketing orientation.
  • . Within the context of marketing orientation as a business philosophy described by Jaworski and Kohli (1993) and Kohli, Jaworski, and Kumar (1993), minor league operations seem to be minimally oriented to this philosophy.

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    Association for Asia Research- Competitiveness in Thai business through market orientation
  • Association for Asia Research > > Competitiveness in Thai business through market orientation Kristian Gotthelf 4/5/2005 A Thai woman recently made the front page of the nation’s newspaper as well as an appearance on prime time TV by smashing up a car.
  • . The sales oriented approach has been replaced in the marketing of consumer products with market orientation.
  • . This article will discuss the benefits of using market orientation as a means to be more competitive by examining more recent theories on the subject and how they may apply to the Thai consumer market of the future.
  • . Before looking at market orientation itself there are some related concepts which need clarification.
  • . There are three concepts that precede the development of Market Orientation: • Sales Orientation • Marketing Concept • Marketing Orientation The Marketing Concept is defined as a philosophy where an organization succeeds by bringing value to the consumer.
  • . This way of thinking is radically different from the abandoned, by scholars at least, Sales Orientation where the organization establishes itself, creates a product and then tries to sell it.


    Marketing Science Institute: Report Summary 87-111
  • . 87-111 Developing a Marketing Orientation William T.
  • . This report summarizes the key points from four talks presented at a conference on "Developing a Marketing Orientation, " held on April 23, 1987 in Cambridge, MA.
  • . The intent of the conference was to initiate and encourage academic research on (1) when and how a marketing orientation is developed by a corporation and (2) what structural, strategic, and situational factors influence the success of that process.
  • . Also included are (1) a review of the discussion which followed the four talks, (2) some notes about research issues which engaged the recorder, and (3) copies of speakers' transparencies that amplify material presented herein How GTE Developed a Marketing Orientation Mark L.
  • . Kutner, Assistant Vice President of Market Planning, GTE Telephone Operating Group When Consumer Firms Develop a Marketing Orientation David W.
  • . Olson, Vice President, Group Research Director, Leo Burnett Company Keeping a Marketing Orientation Alive in a Changing Market Place Joseph M.


    Entrez PubMed
  • . The effect of managed care on hospital marketing orientation.
  • . In the hospital industry, a marketing orientation is currently recognized as a necessary management function in a highly competitive and resource-constrained environment.
  • . Further, the literature supports a marketing orientation as superior to other orientation types, namely production, product and sales.
  • . In this article, the results of the first national cross-sectional study of the marketing orientation of U.S.
  • . hospitals have adopted a marketing orientation.
  • . Second, hospitals that are larger, or that have developed strong affiliations with other providers that involve some level of financial interdependence, have the greatest marketing orientation.
  • . An area of concern for hospital executives arises from the finding that as managed care pressure increases, hospital marketing orientation decreases.
  • . Although a marketing orientation is posited to lead to greater customer satisfaction and improved business results, a managed care environment seems to force hospitals to focus more on cost control than on customer satisfaction.


    Entrez PubMed
  • . Hospital marketing orientation and managed care processes: are they coordinated? , , .
  • . Using Kotler and Clarke's framework for assessing marketing orientation, we examined the marketing orientation of hospitals in a single state at two points in time--1993 and 1999.
  • . Study findings show that the overall marketing orientation score decreased from 1993 to 1999 for the respondent hospitals.
  • . The five elements of the Kotler and Clarke definition of marketing orientation remained relatively stable, with slightly lower scores related to customer philosophy.

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    Marketing Orientation

  • Marketing Orientation [ ] [ ] [ ] [ ] Posted by on March 17, 1999 at 06:07:07: I am currently involved within work based upon the subject of marketing orientation.
  • . Name: E-Mail: Subject: Comments: : I am currently involved within work based upon the subject of marketing orientation.


    Market Orientation: Toward an Integrated Framework Academy of Marketing Science Review - FindArticles
  • IN > > > > Article Content provided in partnership with FIND IN Find Magazines by Topic Market Orientation: Toward an Integrated Framework , by Dr.
  • . RichardH@Aiken.SC.edu Market Orientation: Toward an Integrated Framework Some of the elements of modern business and marketing practices can perhaps be traced as far back as the ancient Greeks, the Phoenicians, and the Venetian traders.
  • . Consequently, academics in recent years have begun to develop a body of research on "market orientation", related to the antecedents and performance consequences of the marketing concept (Deshpande and Webster 1989, Jaworski and Kohli 1993, Narver and Slater 1990).
  • . According to Kohli and Jaworski (1990), the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept.
  • . Advertisement Consistent with the marketing concept, customers have traditionally been considered to be the primary focus of a market orientation (Deshpande and Webster 1989, Payne 1988).


    Market orientation, customer value, and superior performance Business Horizons - FindArticles
  • IN > > > > Article Content provided in partnership with FIND IN Find Magazines by Topic Market orientation, customer value, and superior performance , by, To achieve superior performance, a business must develop and sustain competitive advantage.
  • . The three major components of market orientation - customer orientation, competitor focus, and cross-functional coordination - are long-term in vision and profit-driven.
  • . Based on extensive interviews with managers and executives, Kohli and Jaworski (1990) conclude that market orientation provides "a unifying focus for the efforts and projects of individuals, thereby leading to superior performance." A developing stream of empirical research has found a strong relationship between market orientation and several measures of business performance, including profitability, customer retention, sales growth, and new product success.
  • . Advertisement Customer Orientation The heart of a market orientation is its customer focus.


    Marketing orientation and strategies in the Netherlands
  • SOM - reports University of Groningen Marketing orientation and strategies in the Netherlands Alsem, Karel Jan; Hoekstra, Janny C.; Heide, Bernard van der This paper introduces a general, formal treatment of dynamic constraints, i.e., constraints on the state changes that are allowed in a given state space.

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