MASS MARKET PAPERBACK

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Edward Champion’s Return of the Reluctant » Mass Market Paperback: Friend or Foe?

  • July 25th, 2005 Sarah has about mass market paperback ghettoization.
  • . And while Sarah’s dealing specifically with mysteries, I should point out that if it’s an author’s intention of being read, the mass market paperback route might yield better results than a hardcover or even a TPB — assuming, of course, that a regular audience picking up a book at an airport is the audience.
  • . Which begs the question: Is it viable for a literary title (say, a midlister) to be released in mass market paperback format? Might today’s publishers be losing a younger audience by not releasing their hot literary titles in MMP? Beyond this, the most immediate example of an author using the MMP route that comes to mind is Gregory McDonald, whose Fletch books were released solely in paperback and drew an audience this way.
  • . | July 25th, 2005 at 3:12 pm I really love mass market paperbacks, probably because I used to travel by mass transit a lot.
  • . I’ve put off buying books for years because I wasn’t willing to get the trade paperback or hardcover versions; still, I do eventually buy the MMPs when they come out, so I’m not sure how much money my stalling costs the average publishing company.



    Are Mass Market Paperbacks Passé? - 11/29/2004 - Publishers Weekly
  • | Search: Reviews Articles Browse Publishers Weekly Browse Topics Advertisement Are Mass Market Paperbacks Passé? Sluggish market has publishers thinking about new formats, hard/soft deals by Staff -- 11/29/2004 » » Article The mass market paperback segment has long been characterized by slow growth, with modest sales gains driven by price hikes that have helped to offset a steady decline in unit sales.
  • . And if paperback sales are on a downward trajectory, some publishers argue, the economics of traditional hard/soft deals will need to be reevaluated.
  • . "Mass market's biggest asset, affordability, is now its biggest drawback, " said Beth de Guzman, editorial director for mass market paperbacks at Warner Books.
  • . While paperbacks still deliver good content, the other parts of the equation have changed, Romanos contended.
  • . Portability is no longer as important, as mass market's most important audience—baby boomers—have moved up to either trade paperback or hardcover, Romanos said.



    Weak Mass Market Hurts Harlequin - 11/1/2004 - Publishers Weekly
  • . Sales were down in all of Harlequin's markets in the period, and Torstar president Robert Prichard observed that the North American mass market paperback market "continues to be very challenging." Sales to the North America retail segment dropped C$9.4 million in the quarter, which the company attributed to lower net sales in both its single-title and series lines, as well as to some differences in the publishing schedule.
  • . "The mass market paperback segment continues to be highly competitive, challenging and soft, " the company stated.



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    Simon & Schuster: Roxanne St. Claire
  • . Claire Titles Now showing 1 - 11 of 11 results Sort by: Publication Date | By, , and This Edition: Mass Market Paperback Pub.
  • . Date: 08/2006 List Price: $5.99 Availability: This title is not currently available from SimonSays.com By This Edition: Mass Market Paperback Pub.
  • . By This Edition: Mass Market Paperback Pub.
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    Simon & Schuster: SimonSays: Corporate Press Release 2/28/2005
  • SimonSays.com | Pocket Books to Publish Mass Market Books in New Oversized Format Premium Edition Program to Launch in July 2005 NEW YORK, February 28 - Offering a wide selection of information and entertainment to a broad audience at an affordable price, the mass market paperback, introduced in the United States in 1939 by Pocket Books, is considered one of the greatest innovations of all time.
  • . Continuing its tradition of innovation and offering the consumer a wide range of choice, Pocket Books announced today a new program of oversized Premium Editions that would feature the imprint's bestselling authors in larger, high quality, easy to read volumes designed to bridge the gap between traditional mass and trade paperback formats.
  • . The Pocket Premium launch will include the bestsellers WHITE HOT by Sandra Brown, THE SUMMER I DARED by Barbara Delinsky, MEMORIAL DAY by Vince Flynn, PRINCE OF THIEVES by Chuck Hogan, BLOOD MEMORY by Greg Iles, GREEN RIVER, RUNNING RED by Ann Rule as well as bestselling author Joy Fielding's PUPPET , and an original paperback title, LASTING IMPRESSIONS , from bestselling author Jude Deveraux.


    Association of American Publishers
  • . Whether you prefer working with Children’s Books or with Paperback Books, there’s sure to be an area that piques your interest.
  • . Many of these books are reprinted in lower-priced editions called trade paperbacks or quality paperbacks.
  • . Often their original or only appearance is in a paperback edition.
  • . New paperback lines of children’s books in both quality and mass market formats are increasingly important.
  • . University Press Books (Also including paperback reprints or originals) The products of the publishing offices attached to universities are another important area of publishing.


    Abilene Reporter News: Columns
  • | Mass market paperbacks from Texas authors By Glenn Dromgoole May 14, 2006 Books typically come in three published formats: hardcover, trade paperback (or softcover) and mass market paperback.
  • . Trade paperbacks are the same size as hardcover books but have a paper, or soft, cover, and they tend to sell for $12-$20.
  • . Mass market paperbacks are usually a little more than 4 inches wide and a little less than 7 inches deep, and they sell for $6 to $8.
  • . You typically find these paperbacks not only in book stores but also in grocery stores, drug stores and other popular outlets.
  • . Mass market paperbacks may be reprints of earlier hardcover or trade paper novels, now made available as inexpensive paperbacks.
  • . A good many mass market paperbacks are published originally in that format x96 especially mysteries, romances and Westerns.
  • . Publishers can offer the paperbacks at low prices because they print large quantities at a time on cheaper paper.
  • . Whereas a hardcover might have an initial printing of a few thousand copies, a mass market paperback is likely to have a print run of tens of thousands.

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    mediabistro.com: GalleyCat
  • . Something is hot, then it isn't, or maybe it never was? So about what some publishers are doing with mass market paperback originals is puzzling since oh so many people are quick to proclaim that bandwagon dead, dead, dead, and yet...here are some anecdotal studies.
  • . Consecutive paperbacks can offer some marketing advantages.
  • . Bonnie Claeson, co-owner of the Black Orchid mystery bookstore in New York City, says that diehard fans who read as many as five books a week prefer the rack-size paperbacks.


    NAJP
  • . The price differential between mass market paperbacks and trade paperbacks has eroded, to the detriment of the former.
  • . During the past 25 years, mass market paperbacks have become far less profitable as trade paperbacks have become more profitable.
  • . Trade paperback divisions are often the most profitable divisions in publishing companies.
  • . The sales techniques associated with mass market paperbacks in 1975 are now associated with hardcover books.
  • . Starting in the early 1980s, mass market paperback houses expanded to create their own hardcover publishing operations.
  • . In 1975, trade paperback was mainly a nonfiction format.


    Deep Magic Articles
  • . Cobweb#1 Most POD publishers set the cover price If you go to the fantasy shelf at Barnes & Noble to grab the latest Terry Brooks paperback, you will pay $6.99 to $7.99 for it.
  • . So I e-mailed representatives from all of these POD companies and gave them the page count specifications for Landmoor based on the size of the average paperback novel (most commonly referred to as the mass market paperback size).
  • . Would I pay three times as much for a paperback novel from Deep Magic as I did for a Terry Brooks book? No way.
  • . But still, $20.95 for a paperback novel? That's insane! You can buy Rowling's book in hardcover for less than that.
  • . If this is true, why would a POD company want a publisher to charge $7.99 for a paperback? But even if they wanted to, they can't.
  • . Cobweb#3 POD publishing cannot do Mass Market Paperbacks There is a difference between a trade paperback and a mass market paperback it's about two inches.
  • . Mass market paperbacks are about 4x7.


    Confessions of an Idiosyncratic Mind: Working the paperback ghetto to your advantage
  • . | Working the paperback ghetto to your advantage The world of the paperback original is often a murky one.
  • . And with the rising popularity of the trade paperback original format for both literary and genre fiction, things become even more complicated -- especially as I'm not the only one to believe this format will prove to be even more prevalent in the years to come.
  • . Tracked on July 25, 2005 at 04:43 PM » from Edward Champion's Return of the Reluctant Sarah has an interesting post about mass market paperback ghettoization.
  • . First-timers are only going to be in trade paperback or mass market.
  • . Posted by: | I agree with Jim that a paperback is easier to cart around, and I never take hardbacks on vacation with me because they're a bit bulky and heavy.
  • . Posted by: | Paperback, hardback...makes no difference to me, I'm just excited to hear that Paul Levine will be back! I've missed his series so much! Posted by: | Years ago, when my first suspense novel, Where's Mommy Now?, was published as a PBO, some of my writer friends consoled me.