COMPETITIVE STRATEGIES - Basic Requirements, Survival and Leadership Strategies

  • . New Realities and New Survival Strategies In today's tidal wave of global economic, technological, and social change, that name of the game for you and your organization is survival.

    Marketing Consultants India, Corporate Events Consultants, Trade Consultants India, Promotional Events, Marketing Research Services, Market Research company, Planman Consulting New Delhi India
  • A peep into how marketing warfare strategies deliver a knockout punch to competitors – by Abhimanyu Ghosh.
  • . Some statesmen and generals try to avoid the decisive battle, history has destroyed this illusion – Karl Von Clausewitz The Principles of Defensive Warfare The statesman who, seeing war inevitable, hesitates to strike first is guilty of crime against his country – Karl Von Clausewitz There are three basic types of defensive marketing warfare, and it is critical for a market leader to follow defensive strategies properly.
  • . Let me be more precise and take you through this defensive warfare by discussing strategies of few companies in India which have established their preeminence over the years.
  • . The triumphant saga that comes into my mind is that of the country’s biggest carmaker who have successfully imbibed all the warfare strategies – Maruti Udyog Limited.
  • . And let me remind you once again that such imposing strategies position you as an evergreen leader in the minds of the customers.

    Competitive & Marketing Intelligence Book Recommendations
  • . The book considers both offensive and defensive competitor strategies and includes some great case-studies.
  • . Even More Offensive Marketing Hugh Davidson; Paperback; Published 1996 / A great book outlining strategies and approaches to take the high ground and win in the battle to gain competitive advantage.
  • . (If you see a copy of this title in a bookshop buy it!) The book gives numerous case examples of how companies have succeeded by taking offensive strategies, and by having a full understanding of their business environment.
  • . Marketing Warfare Al Ries, Jack Trout ; Paperback: / A fun book, that looks at the strategies companies take to compete in the marketplace.
  • . The book examines strategies from the great military generals such as von Clausewitz and applies them to the business world.
  • . Competitive Marketing Strategy for Europe Linden Brown, Malcolm McDonald; Paperback; Published 1994 / Another useful book, with some excellent case studies looking at a number of major European businesses and their competitive strategies. - marketing strategy
  • . Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach objectives.
  • . Marketing strategies are partially derived from broader, corporate missions, and corporate goals.
  • . Marketing strategies are dynamic and interactive.
  • . Contents Types of marketing strategies Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy.
  • . There are a number of ways of categorizing these generic strategies.
  • . A brief description of the most common categorizing schemes is presented below: Strategies based on - In this scheme, firms are classified based on their market share or dominance of an industry.
  • . Typically there are four types of market dominance strategies: Leader Challenger Follower Nicher - Michael Porter assessed strategy on the dimensions of strategic scope and strategic strength.
  • . One scheme divides strategies into: Building Holding Harvesting A more detailed schemes uses the categories: Prospector Analyzer Defender Reactor - This scheme draws parallels between marketing strategies and military strategies.


  • . Principles of offensive, defensive, flanking, and guerrilla marketing strategies are presented.
  • . Overview of marketing strategy issues, strategic decision making using marketing research results, multi-product resource allocation, product diffusion, and product management strategies.

    Marketing warfare strategies - Bvio
  • '''Marketing warfare strategies''' are a type of, used in and, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations.
  • . ==The use of marketing warfare strategies== Strategy is the organized deployment of resources to achieve specific objectives, something that business and warfare have in common.
  • . (1980) ''Strategies for change: Logical Incrementalism'', Irwin, Homewood Il).
  • . The main marketing warfare books were: * “Business War Games” by Barrie James, 1984 * “Marketing Warfare” by Al Ries and Jack Trout, 1986 * “Leadership Secrets of Attila the Hun” by Wess Roberts, 1987 By the turn of the century marketing warfare strategies had gone out of favour.
  • . The “Strategy of the Dolphin” was developed in the mid 1990s to give guidance as to when to use aggressive strategies and when to use passive strategies.
  • . ==Marketing Warfare Strategies== * - Attack the target competitor with an objective such as “liberating” some of it’s market share * - Strategies intended to maintain your market share, profitability, sales revenue, or some other objective.

    Guerrilla marketing warfare strategies - Bvio
  • '''Guerrilla marketing warfare strategies''' are strategies designed to wear-down the enemy by a long series of minor attacks.
  • . ==Strengths== The main strengths of guerrilla strategies are : *Because you never attack the enemy’s main force, you preserve your resources.

    Marketing Warfare - Management Ideas, Tools, Models and Techniques
  • . In the book Marketing Warfare , Al Ries and Jack Trout argue that there are four possible strategies for fighting a marketing war: Defensive Strategy .
  • . See for details of how I can work with you to devise winning competitive strategies.

  • Benefits

    Book review : Marketing Warfare, by Al Ries and Jack Trout - Marketing Planet
  • . Indeed, rules of the number, the strength and the competition are all different key elements are being derived from war strategies.
  • . Continuing on these bases, the reader learns the different roles that are possible in warfare, and how they can be applied into marketing strategies.

    Great Ideas - Marketing -- As Warfare!
  • . They also argue (correctly, in my view) that grand strategies grow out of everyday tactics.
  • . But I tell my students that there are also dissimilarities in terms of goals, tactics, and strategies. Books : Marketing Warfare
  • . The authors first talk about some important wars and the strategies that were used that made and broke the war (which are derived from Karl von Clausewitz's "On War" book that was published in the year 1832).
  • . The same war strategies are compared in the marketing field too - defensive, offensive, flanking and guerilla warfare.
  • . Easy to read even if you are not very proficient in marketing and thinking strategies in marketing.

    Segment 9
  • . Marketing Strategies Looking ahead, the long-term: Marketing new inventions and new products is quite different than marketing established ones.


    Master four strategies of marketing warfare - The Business Journal of Jacksonville:

  • . ft.: 3, 700 SF Bizjournals Directory Find local business services by clicking on a category Business Pulse Survey: Master four strategies of marketing warfare The Business Journal of Jacksonville - January 15, 1999 by Every company starts the year with plans and aspirations for growth.
  • . The solution? Master the four strategies of marketing warfare and be willing to commit your marketing arsenal to any one of them on a moment's notice. @CallCenter