IFPMA Marketing Code

  • Marketing Code IFPMA Code of Pharmaceutical Marketing Practices The IFPMA Code was adopted by the International Federation of Pharmaceutical Manufacturers Associations in 1981 and the complaints procedure became operational in 1982.
  • . Current IFPMA Marketing Code IFPMA Code of Pharmaceutical Marketing Practices (in force until 31 December 2006) New IFPMA Marketing Code The IFPMA’s new Code comes into force 1 January 2007.

    PLoS Medicine: Pharmaceutical Marketing and the Invention of the Medical Consumer
  • . Pharmaceutical Marketing and the Invention of the Medical Consumer Kalman Applbaum Kalman Applbaum teaches medical anthropology at the University of Wisconsin Milwaukee, Milwaukee, Wisconsin, United States of America.
  • . KA is the author of The Marketing Era: From Professional Practice to Global Provisioning (Routledge 2004).
  • . Citation: Applbaum K (2006) Pharmaceutical Marketing and the Invention of the Medical Consumer.
  • . PLoS Med 3(4): e189 It is often said that leading drug companies now spend more on marketing than on research and development [].
  • . While such contemporary pharmaceutical marketing practices are sometimes believed to be a modern phenomenon, they are in fact a direct continuation of 19th-century patent medicine advertising.
  • . But pharmaceutical marketing is more closely aligned with consumer marketing in other industries than with medicine, for which the consequences are not trivial.
  • . What follows is an attempt to demystify some of the assumptions at work in the “culture of marketing, ” toward the goal of explaining contemporary disease mongering.

    Marketing pharmaceutical products
  • . -**** Marketing pharmaceutical products The drive for competitive advantage in the pharmaceutical industry is heating up.
  • . Many pharmaceutical companies are now striving to achieve marketing excellence, but what is it? Marketing starts and ends with the customer.
  • . Marketing excellence therefore demands a combination of high-quality information, insightful analysis, creative interpretation and response in order to develop sustainable competitive advantage through differentiated offerings.
  • . This seminar will provide you with the tools, concepts and processes for improving your marketing strategies and your customer-focused brand marketing.

    Pharmaceutical Marketing Best Practices
  • | Pharmaceutical Marketing Best Practices VirSci publishes Pharma Marketing News , which is the monthly e-newsletter of the .
  • . Each issue of Pharma Marketing News is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing.
  • . Although all marketing channels are covered, there is a special emphasis on use of new technologies--e.g., Internet, Wireless, etc.--for marketing.
  • . Other Marketing Best Practice Services - A comprehensive analysis of your marketing health Web site, including usability, privacy policy review, and compliance with emarketing best practices such as the FTC's Fair Information Practice Principles, the eHealth Code of Ethics, and URAC's Health Web Site Accreditation Standards.


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    The DMA Pharmaceutical Marketing Council
  • Search: Pharmaceutical Marketing Council: Related Content: Pharmaceutical Marketing Council T he goal of The DMA Pharmaceutical Marketing Council is to maximize the business efforts of healthcare marketers and their marketing partners by integrating the best practices of direct marketing with the unique dynamics of the healthcare industry.
  • . Pharmaceutical Marketing Council Member Benefits To view the roster with access to online member profiles, you must as a Pharmaceutical Marketing Council member.
  • . Council Events Pharmaceutical Marketing Council members meet regularly, networking and sharing their knowledge with one another.
  • . Educational webinars and events like the keep Council members up-to-date on the latest developments affecting pharmaceutical and healthcare marketing.
  • . In addition, you can attend DMA events sponsored by the Pharmaceutical Marketing Council at a special discounted rate for Council members.
  • . Scheduled Pharmaceutical Marketing Council Events 06/20/2006 New York, NY 10/14/2006 San Francisco, CA View archived articles from Pharmaceutical Marketing Council E-Newsletters and other DMA news and announcements important to pharmaceutical and healthcare marketing.

    Pharmaceutical marketing - Wikipedia, the free encyclopedia
  • Pharmaceutical marketing is the business of selling or .
  • . Contents History The marketing of medication has a long history.
  • . Marketing of legitimate non- medications, such as or medicine, has also long been practiced.
  • . Mass marketing of prescription medications was rare until recently, however.
  • . It was long believed that since doctors made the selection of drugs, mass marketing was a waste of resources, when specific ads targeting the medical profession would be cheaper and just as effective.
  • . An important part of these efforts was marketing to medical students.
  • . Direct and indirect marketing to health care providers Physicians are perhaps the most important players in pharmaceutical sales.
  • . There are a number of that specialize in data and analytics for pharmaceutical marketing .
  • . Pharmaceutical companies generally engage key opinion leaders (KOL) early in the drug development process to provide advocacy and key marketing feedback.
  • . Patients Since the 1980s new methods of marketing for prescription drugs to consumers have become important.

    Pharmaceutical - Marketing Strategic Research Institute Conferences
  • | Marketing Conferences Featured Conferences > > Pharmaceutical All Pharmaceutical Conferences Date(s): September 14 to 15, 2006 | Code: CX598 City: Venue TBA - Los Angeles, CA Date(s): September 25 to 26, 2006 | Code: CX595 City: Loews Vanderbilt Hotel - Nashville, TN My Area Of Interest...

    RFID Journal - RFID Could Enhance Pharmaceutical Marketing - RFID (Radio Frequency Identification) Technology News & Features
  • FREE NEWSLETTER: SEARCH: › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › EXPERT VIEWS RFID Could Enhance Pharmaceutical Marketing Tagging product samples will increase control, boost marketing efficiency and reduce drugmakers' liabilities.
  • . Critically, samples serve as a lever with which the drug company buys time with a physician to deliver product, public health and marketing information.
  • . However, the benefits of sample marketing can be hard to pin down because once a sample leaves the drug rep's hands, it goes into a sample closet, where the rep loses contact with it.
  • . The marketing knowledge derived will make drugmakers smarter.
  • . Pharma companies will the most obvious candidates first, based on answers to three simple questions: (1) Is it an expensive drug; (2) does its loss or theft incur liability; and (3) how important to production and marketing decisions is the near real-time information about sample consumption? Once tagging is achieved, the industry is just a one-year trial and a two-year implementation away from full-scale RFID sample tracking.

  • Benefits

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    6th Annual Pharmaceutical Marketing ROI Congress
  • You can't afford to miss this conference! Be a Marketing Innovator! Create Marketing Excellence! Eyeforpharma Congress will bring together a top selection of Pharma specialists and experienced professionals to share their knowledge, to share their views and present on the hottest topics around ROI.
  • . The following topics will be covered at our unique conference: FORECAST YOUR FUTURE: Independent market analysts predict the future of marketing.
  • . Last years Marketing ROI congress attracted 200 of the most senior level pharmaceutical executives in the industry, from, AstraZeneca, Novartis, Wyeth, Lilly, Bayer, Amgen, Ferring and Schering AG .
  • . This year a series of interactive panel debates and top level Speakers from across Europe will explore the strategic opportunities and initiatives needed to overcome the significant challenges facing marketing ROI in the pharmaceutical industry.

    Untitled Document
  • | Get your own FREE subscription to the "Market Navigator" newsletter -- packed with hundreds of Marketing and Marketing Research tips and tricks : Email address: First name: We respect your privacy and will never share your e-mail address or any other data.
  • . Have George Silverman deliver keynote speeches or conduct workshops on word of mouth marketing, customer decision acceleration and other subjects.
  • . Read on Word-of-Mouth Marketing, researching your market through focus group and accelerating your customers' decision cycle: Welcome to the Pharmaceutical Marketing Word-of-Mouth Marketing Center .
  • . It will show you how to increase the ROI of your marketing.
  • . the New Marketing -- Why the old methods are failing.
  • . Reinventing Pharmaceutical Marketing.
  • . URL of this document: Get your own FREE subscription to the "Market Navigator" newsletter -- packed with hundreds of Marketing and Marketing Research tips and tricks : Email address: First name: We respect your privacy and will never share your e-mail address or any other data.

    PM Society - Look to the Future
  • . Welcome to the PM Society site The PM Society is a non-profit making organisation run for the benefit of its 1200 members, organising meetings which provide information, education/training and networking opportunities for both pharmaceutical marketing and service personnel.

    3rd Annual Pharmaceutical Marketing Compliance Congress - CBI Research, Inc.
  • 1.800.767.9499 3rd Annual Pharmaceutical Marketing Compliance Congress January 30 - 31, 2006 Washington, DC Conference Information Enter your email address to receive a reminder for this conference.
  • . Join CBI's pharmaceutical mailing list 3rd Annual Pharmaceutical Marketing Compliance Congress The Pharmaceutical Marketing Compliance Congress  has proven to be the premier industry meeting place for senior-level pharmaceutical executives looking to network with and learn from industry experts in the areas of legal, regulatory and compliance.
  • . The 2nd Annual PMCC reconvened over 450 executives and became the gold standard for marketing compliance information.