Marketing mix - Wikipedia, the free encyclopedia

  • The marketing mix approach to is a model of crafting and implementing .
  • . It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained.
  • . 1948) When blending the mix elements, marketer(s) must consider their .
  • . They must understand the wants and needs (see ) of the market (customer) then use these mix elements in constructing (formulating) appropriate marketing strategies and that will satisfy these wants.
  • . As Borden put it, "When building a marketing program to fit the needs of his firm, the marketing manager has to weigh the behavioral forces and then juggle marketing elements in his mix with a keen eye on the resources with which he has to work." (Borden, N.
  • . A separate marketing mix is usually crafted for each or for each, depending on the organizational structure of the firm.
  • . Borden goes on to suggest a procedure for developing a marketing mix.
  • . The most common variables used in constructing a marketing mix are, , and (also called placement).

    Marketing plan - Wikipedia, the free encyclopedia
  • A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s).
  • . It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.
  • . A marketing plan may be part of an overall .
  • . Solid marketing strategy is the foundation of a well-written marketing plan.
  • . While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
  • . Contents Content and presentation Practical presentation There are many formats for marketing plans and every company does it a little differently, but the outline that follows is a very complete format.
  • . Accordingly, it is important to put both quantities and timescales into the marketing objectives (for example, to capture 20 per cent by value of the market within two years) and into the corresponding strategies.
  • . Performance analysis The most important elements of marketing performance, which are normally tracked, are: Sales analysis Most organizations track their sales results; or, in non-profit organizations for example, the number of clients.

    CSPI Hits Marketing Junk Food to Kids ~ Newsroom ~ News from CSPI
  • For Immediate Release: November 10, 2003 Related Links: Keep Updated: CSPI Hits Marketing Junk Food to Kids Food Companies Undermine Parents, Overfeed Kids, Says Report Food marketing aimed at kids undermines parental authority and helps fuel the epidemic of childhood obesity, according to a report issued today by the nonprofit Center for Science in the Public Interest (CSPI).
  • . The volume and variety of marketing techniques has exploded, the group says, as food marketers seek new ways of bypassing parents and directly influencing kids’ food choices.
  • . Regrettably, most of the foods marketed directly to children are high in calories and low in nutrition, the group says.
  • . Pepsi’s website profile of New York Yankees baseball star Jason Giambi, which prominently displays the quote, “I usually have several Pepsis each day—it really lifts me up, ” is one of many examples of a junk-food marketer linking consumption of its product with fitness.
  • . “Anyone who looks at these marketing techniques can see that they encourage excess, not moderation.

    Cisco to Enter Physical Security Market
  • | > > > Linksys Enters Security Webcam Market 06.05.06 Total posts: 1 By and Networking gear maker Cisco Systems is taking the first steps of what could be a major initiative aimed at expanding its business into the growing market for products that integrate IT and physical security technologies.
  • . The new wireless security camera from Irvine, Calif.-based Linksys is just the first step in a larger effort to enter the physical security market, company officials said.
  • . "This is really the first in a series of product offerings from Linksys, you will see a lot more in the coming months in terms of physical security solutions, " said Linksys Senior Product Marketing Manager Ivor Diedricks.


    Photo by

    Preventing Chronic Disease: July 2004: 04_0043
  • . 3, July 2004 TOOLS & TECHNIQUES VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth E-mail this article: (493K) You will need to view PDF files.
  • . VERB™ — a social marketing campaign to increase physical activity among youth.
  • . VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketing principles of product, price, place, and promotion.
  • . A Social Marketing Framework VERB uses a social marketing framework that applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles among American children.
  • . The first year of the campaign consisted of national advertising, plus extra marketing activities in nine CDC-selected communities.
  • . The CDC based its selection of the nine communities on a variety of factors, including the size of the media market, racial and ethnic diversity, geographic diversity across the United States, existing infrastructure, and population size.

    VERB - General Market Advertising Gallery
  • Markets Advertising Gallery VERB Awareness In June 2002, CDC launched VERB, a social marketing campaign* to encourage physical activity among tweens, youth age 9–13.
  • . Multicultural Marketing VERB strategically addresses both the general U.S.
  • . * Social marketing campaigns apply commercial marketing strategies to influence the voluntary behavior of target audiences to improve personal and social welfare.

    Marketing Physical Activity: Lessons Learned From a Statewide Media Campaign -- Peterson et al. 6 (4): 437 -- Health Promotion Practice
  • . 4, 437-446 (2005) DOI: 10.1177/1524839904266797 © 2005 Society for Public Health Education This Article Services Google Scholar PubMed Marketing Physical Activity: Lessons Learned From a Statewide Media Campaign Michael Peterson, EdD Health Promotion Program at the University of Delaware in Newark.
  • . Steps taken to create, implement, and initially assess a statewide physical activity social marketing campaign targeted to 18-to 30-year-olds are presented.
  • . Included is a summary demonstration of the application of the associative group analysis in formative market research and message development.
  • . Lessons learned through the social marketing process including media channel effectiveness, message development and assessment, and marketing firm relationships are provided.

    Health Promotion Practice -- Sign In Page
  • . Marketing Physical Activity: Lessons Learned From a Statewide Media Campaign Peterson et al.

  • Benefits

    Photo by

    ARM Offers Advantage Physical IP Support For IBM, Chartered And Samsung Common Platform On 65-Nanometer Generic Process
  • . ARM Advantage IP provides high-speed, low-power performance to meet a wide range of applications in consumer, communications and networking markets.
  • . “The Common Platform is addressing designers’ requirements for faster transitions to 65nm, but with the flexibility and risk reduction of an optimized manufacturing process that is supported by multiple foundries simultaneously, ” said Kevin Meyer, vice president of worldwide marketing and platform alliances at Chartered.
  • . “Samsung is pleased to provide proven ARM Advantage physical IP supported by the Common Platform at 65nm that will give customers chip design-to-manufacturing solutions that meet their business objectives.” “The addition of the ARM Advantage products in the 65nm generic process significantly expands the choices customers have for their 65nm design, ” said Neal Carney, vice president of Marketing, Physical IP, ARM.
  • . These statements are subject to various risks and uncertainties, including, but not limited to, technical or other difficulties that affect the performance of such products and market acceptance of such 65-nanometer physical IP products.

    SMIC adopts ARM physical IP for both low-powered and high-performance designs at 90 nanometer technology node
  • . “Together with ARM, we can offer our customers using our 90nm processes, access to ARM Metro and Advantage products, which can shorten design time, minimize risk and accelerate time-to-market for our customers.” ARM Metro low-power/high density IP is optimized for portable electronic devices and Advantage IP provides high-speed and low-power performance to meet a wide range of applications in the consumer, communications and networking markets.
  • . “SMIC’s advanced technology roadmap continues to provide customers with implementation solutions they are looking for today’s SoC designs, ” said Neal Carney, vice president of Marketing, Physical IP, ARM.
  • . SMIC also maintains customer service and marketing offices in the U.S., Europe, and Japan, and a representative office in Hong Kong.
  • . Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies.

    Business areas - physical market trade
  • Nord Pool's spot market had another good year in 1999.
  • . Operating profit for Nord Pool’s physical market was NOK 10.7 million in 1999.
  • . In no other newly introduced spot market area has trade picked up so rapidly.
  • . physical market Nord Pool's physical-delivery spot market – Elspot – is open to all customers with a physical connection to the power exchange area.
  • . The spot market system price serves as the reference price for financial market contracts at Nord Pool and corresponding OTC contracts.
  • . In addition to Elspot, EL-EX/Nord Pool in Finland organizes a regulating power market – Elbas.
  • . This physical-delivery market is only open to trade in Sweden and Finland.
  • . In addition to the efforts to eliminate the border tariff, Nord Pool is working to promote a more open market as to the transmission cables connecting Norway and Denmark, a better trading regime between Jutland and Germany, and the removal of internal bottlenecks in Jutland.

    The First of Three P's for Global Marketing - Analyst View - CMO Magazine
  • Search: The Resource for Marketing Executives > > Report The First of Three P's for Global Marketing By Donald A.
  • . That should make obvious sense to any marketer.
  • . But language is probably the last thing you will worry about when marketing and selling internationally.
  • . As many of you already have, feel free to e-mail me with suggestions for topics that are of particular interest to you in global marketing.
  • . New Meaning for "Place" Among the 4 P's When you begin to evaluate selling your products and services worldwide, focus on the three P's of global marketing: Portability, Population, and Politics.
  • . Where you sell drives different marketing strategies.
  • . If you're thinking like that, you have already made the critical leap of applying trusted marketing nostrums and best practices to new opportunities in other countries.
  • . Instead, they decide to market to "Germany" rather than to particular demographic segments there.
  • . But first things first: Before you get to whether people from a particular postal code in Berlin are more likely to buy your wares, you should review their international marketability.


    Market Responsibly—Or Go to Jail - Analyst View - CMO Magazine

  • Search: The Resource for Marketing Executives > > Report Market Responsibly—Or Go to Jail By Donald A.
  • . In my last two columns, I introduced the first and second P's of global marketing—product portability and buying populations.
  • . The Politics of Products: Avoiding Things That Can Land You in Jail Perhaps unintentionally and even without being fully aware of the implications, businesses that once marketed their goods or services domestically now sell them to the entire world.
  • . This seemingly straightforward plan requires knowledge of national laws governing e-commerce transactions and interactions, especially as it relates to your market sector.
  • . For international marketing via the web, that quest will likely lead you to Europe.
  • . Being sensitive to how and what people in other countries think is part of your basic marketing job.
  • . For more information or to tap into comprehensive and valuable market research for a global economy, visit .

    The MathWorks - Current Opportunities - Physical Modeling Marketing Manager
  • | Search | Current Opportunities Worldwide Spotlight Job Current Opportunities Job #: 4621-BN Job Title: Physical Modeling Marketing Manager Location: Natick MA % Travel: Less than 25% Area of Interest: Application Engineering-All Job Summary We are seeking a proactive individual to drive our modeling and simulation products deep into existing and new market areas.
  • . You will be responsible for technical product marketing for SimMechanics, SimPowerSystems, SimDriveline, and SimHydraulics as well as related products for system modeling.
  • . Join our technical marketing team and help us set the trends for modeling and simulation in engineering and science worldwide.
  • . Responsibilities Conceptualize and develop worldwide marketing programs focused on the Physical Modeling products.
  • . Identify new market opportunities for existing products and proactively develop programs to pursue these.

    MLA Glossary
  • . basis: The difference between the price on the physical market and the futures price basis Risk: The risk that basis moves in an unexpected manner bear Market: A market in which prices are in a declining trend blue tag : A tail tag on a cow at a physical market (store or prime) that is in calf less than four months.
  • . A bid on the futures market is the price at which participants can sell futures contracts bobby calf: A calf that has been removed from its mother.
  • . bull Market: A market in which prices are in an upward trend Buyer: Purchases stock at physical markets (prime and store).
  • . Units which cattle are sold in at physical prime market.
  • . CALM: Computer Aided Livestock Marketing (the previous name for AuctionsPlus).
  • . cash market: The market where cattle/sheep/lambs are physically bought and sold.
  • . (See also 'AuctionsPlus', 'saleyard', 'direct sale' and 'physical market').
  • . cash Settlement: In relation to the futures market, where settlement involves payment or receipt of the difference between the settlement price and the agreed future price. @CallCenter