SOCIAL MARKETING

About of SOCIAL MARKETING









Taylor & Francis Journals: Welcome

  • Journal Details Social Marketing Quarterly Journal of the Academy for Educational Development Published By: Taylor & Francis Volume Number: 12 Frequency: 4 issues per year Print ISSN: 1524-5004 Online ISSN: 1539-4093 | Aims & Scope Social Marketing Quarterly is a scholarly, internationally circulated journal that covers theoretical, research and practical issues confronting social marketers.
  • . As the only journal exclusively focused on social marketing issues, SMQ targets social marketers and other public health, communication, marketing, and social science professionals.
  • . SMQ consists of research studies, case studies, conference notices, essays, editorials, book reviews, and other relevant news regarding social marketing efforts around the world.
  • . SMQ frequently publishes special issues pertaining to current topics of interest and relevance to those involved with or interested in social marketing.
  • . Special issue topics include: Charting the Course for Social Marketing to Promote Diet and Physical Activity Conference Proceedings - Vol.



    Social Change Media - Social Marketing guides
  • | Enabling Change Workshops Learn how to design and evaluate better community campaigns using best-practice social marketing techniques.
  • . About Us Our People Campaign Resources Social Marketing guides If you're looking for manuals abour Social Marketing, you don't need to go to a bookshop.
  • . A most useful online guide is 'A Short Course in Social Marketing', on the Novartis Foundation web site The other key online guide to social marketing is 'Making Health Communication Programs Work - a planners guide', a 131-page crash course in how to plan and execute a social marketing campaign, prepared by the US Department of Health and Human Services in 1992.
  • . It's on the net at the US National Cancer Institute web site: Social Change's own Les Robinson has put his 'Seven Step Social Marketing Approach' up on this very web site, at Les has also written a short paper 'On Making Social Change'.
  • . The The Canadian Tools for Change project has quite a useful guide to social marketing at Sutton Social Marketing has a good PDF on 'Consumer-based Health Communications' at Weinrich Communications, a California-based social marketing company, provides some by Nedra Kline Weinreich at Weinreich has also published a full length book on the topic, '', Sage Publications, June 1999.



    Institute for Social Marketing
  • | Welcome to the Institute for Social Marketing The Institute for Social Marketing (ISM) brings 25 years' experience to the study and dissemination of social marketing theory and practice.
  • . In 1992, our broadening interest in the whole marketing process led us to create the Centre for Social Marketing.
  • . Professor Gerard Hastings Director _ _ _ _ Site Highlights NEW! Questions, evidence and myths about social marketing Check out the 6 key principles of social marketing Examine the evidence A closer look at myths about social marketing Does food promotion influence children? Read our systematic review, conducted for the Food Standards Agency, here: Review of Research on the Effects of Food Promotion to Children Part One: or go to to find out more.
  • . What is social marketing? Read our popular summary here: N ews 24th February 2005 - Professor Gerard Hastings introduces the Open University Business School Annual Lecture, ‘The Business of Fighting Cancer’ by Professor Alex Markham of Cancer Research UK.



    Social Marketing
  • Social Marketing Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing.

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    Social Marketing - Wikipedia
  • Unter Social Marketing wird die Konzeption, Umsetzung und Evaluation von Strategien verstanden, welche darauf abzielen, einen gesellschaftlichen Bewusstseinswandel herbeizuführen und gesellschaftlich relevante Werte, Einstellungen und Verhaltensweisen zu beeinflussen.
  • . Oft wird es synonym verwendet mit bzw., dem Marketing für .
  • . Social Marketing setzt auf die systematische Überzeugung zum freiwilligen Handeln, wo Instrumente wie der Preis, ordnungspolitische Maßnahmen oder staatliche Sanktionen als Steuerungsinstrument nicht adäquat sind.
  • . Inhaltsverzeichnis Ziele Social Marketing wird eingesetzt, um soziale Dienstleistungen zu vermarkten bzw.
  • . Durch Social Marketing im weiteren Sinne soll die Akzeptanz von gesellschaftlich erwünschten Einstellungen und Verhaltensweisen dauerhaft gefördert, unerwünschte Verhaltensweisen sollen geächtet werden.
  • . Beispiele Marketing für Bildungs- und Gesundheitseinrichtungen ("Rettet Augenlicht!") Umweltschutz (Energiesparen; Recycling "Ich war eine Dose") Gesundheitliche Aufklärung ("Gib AIDS keine Chance", "Rauchen kann tödlich sein") auch „Feel good“-Kampagnen für, ohne klar definierten Verhaltensappell, werden unter den Terminus Social Marketing subsumiert ("").


    Social Marketing Downunder, New Zealand, NZ, Australia, South Pacific
  • Social marketing is a relatively new discipline downunder but already amongst us we have a wealth of knowledge and experience.
  • . Whether you’re new to social marketing or have been around for a while we hope you will find something of value here.


    Academy for Educational Development (AED): Social Marketing and Behavior Change Home Page
  • Select a Region/Country For U.S., Select State > Social Marketing and Behavior Change Only action produces change.
  • . Change is the core of social marketing—the use of marketing analysis and techniques to persuade people to take action, change their behavior and improve their own lives.
  • . AED’s long experience in this field and commitment to understanding diverse cultures has made it a global leader in social marketing and behavior change.
  • . Projects working in Social Marketing & Behavior Change Centers & Experts FEATURED ITEMS Web-based workshop: PDF: | Copyright © 2006 Academy for Educational Development 1825 Connecticut Ave., NW, Washington, D.C.


    What is Social Marketing?
  • What is Social Marketing? by Nedra Kline Weinreich The health communications field has been rapidly changing over the past two decades.
  • . It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there.
  • . In fact, research and evaluation together form the very cornerstone of the social marketing process.
  • . Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors.
  • . Kotler and Andreasen define social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization.

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    Higher Education Center: Social Norms and Social Marketing
  • . One method frequently used to correct misperceptions is "social marketing, " a method of using mass marketing techniques to disseminate information.
  • . When colleges conduct marketing campaigns to correct misperceptions of social norms, these campaigns are referred to as "social norms marketing" campaigns.
  • . This web page answers frequently asked questions about social norms and social marketing, summarizes social norms theory and its connection to AOD use, describes how social marketing campaigns and other educational strategies can be used to correct misperceived social norms, gives examples of what some colleges and universities are currently doing in this area, and describes how the theory can be applied to other areas such as violence prevention.


    Higher Education Center: Social Marketing Strategies
  • Search this site powered by Google Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems Robert Zimmerman A publication of the Higher Education Center for Alcohol and Other Drug Prevention Funded by the U.S.
  • . 55 Chapel Street Newton, Massachusetts 02158-1060 Contents The Four Ps of Marketing Goals, Targets, and Messages Institutional Policies Influences from off Campus Understanding the Problem Knowing the Target Audience The Right Strategy The Right Message Does the Message Work? How Is the Message Carried? What Are the Results? Mustering Resources Resources Social Marketing Campaign Estimated Costs The Higher Education Center for Alcohol and Other Drug Prevention was established by the U.S.
  • . As one piece of its comprehensive approach, the Center has prepared Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems .
  • . It examines both how social marketing draws on the lessons learned from commercial marketing and how the two differ, and it illustrates, through the experiences of ten colleges and universities, the benefits of a social marketing campaign.


    The Social Marketing Concept - Novartis Foundation for Sustainable Development
  • The Social Marketing Concept Social campaigns form an integral part of the environment in industrial and developing countries.
  • . These limitations and the success of advertising techniques used in the commercial world provided the impetus for the development of social marketing.
  • . Introduced by Philip Kotler and Gerald Zaltman in 1971, this concept combines traditional approaches to social change with commercial marketing and advertising techniques.
  • . Its originators define social marketing as “the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters”.
  • . To this end, it makes use of methods from the commercial sector: setting measurable objectives, doing market research, developing products and services that correspond to genuine needs, creating demand for them through advertising, and finally marketing through a network of outlets at prices that make it possible to achieve the sales objectives.


    Marketing social change
  • Social marketing and social change | This page describes Audience Dialogue's approach to promoting social change: our view of the problems with social marketing, and our preference for a more participative marketing approach, similar to that known as Communication for Social Change (CFSC for short).
  • . Let's begin with social marketing.
  • . With social marketing (unlike commercial marketing), people are not persuaded to spend money, but to change their behaviour - to stop smoking, to avoid AIDS by practising safe sex, to use public transport, and so on.
  • . Alan Andreasen, one of the founders of the social marketing concept, posed the question "How is social marketing distinguished from commercial marketing?" (This was in the March 2002 issue of the Journal of Public Policy and Marketing .) He suggested six ways in which social marketing is different: The ultimate purpose of social marketing is changing people's behaviour (not selling a product or service).
  • . Target audiences are "carefully segmented" to ensure maximum efficiency of the marketing campaign.

  • SOCIAL MARKETING ?



    Community Tool Box - Implement a Social Marketing Effort

  • . Search: Hot Topic: Learn how to evaluate your project or community partnership! | WorkStation | TOOLKITS Implement a Social Marketing Effort: Social marketing involves making socially important behavior, such as caring for children or having a healthier diet, easier and more rewarding.
  • . This part of the CTB WorkStation provides a framework and supports for conducting a social marketing campaign.
  • . Available support includes: for Implementing a Social Marketing Effort for Implementing a Social Marketing Effort (with links to how-to sections of the Community Tool Box) of Social Marketing Efforts on Implementing a Social Marketing Effort - Learning through online exchanges with others doing this work related to Implementing a Social Marketing Effort | This site is best viewed in 800 x 600 resolution.


    Community Tool Box - Toolkits
  • . Search: Hot Topic: Share your materials with the world! | WorkStation | TOOLKITS Implementing a Social Marketing Effort: Social marketing involves making socially important behavior, such as caring for children or having a healthier diet, easier and more rewarding.
  • . This part of the CTB WorkStation provides a framework and supports for conducting a social marketing campaign.


    Communication at CDC: Practice Areas: Social Marketing
  • . Atlanta, GA 30333 E-mail: Social Marketing The CDC identifies social marketing as a practice allied with Health Education and Health Promotion.
  • . The Office of Communication encourages CDC/ATSDR programs to apply the principles of social marketing to public health problems in order to increase the effectiveness of interventions.
  • . In the 1970's, Phillip Kotler and Gerald Zaltman pointed out that standard marketing principles could be used to promote ideas, attitudes and behaviors that benefit target audiences and society (Weinreich, 1999, ).
  • . One frequently quoted definition of social marketing is the "application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society" (Andreasen, 1995).
  • . To "sell" healthy behavior, social marketing starts with audience research that leads to the segmentation of the target audience into groups with common risk behaviors, motivations, and information channel preferences.

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