TAIWAN CONSUMER MARKET

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ACNielsen New Zealand market research marketing global leader company consumer products and services

  • ACNielsen in your Region Product search ACNielsen provides the Consumer Packaged Goods sector with information and insights on consumer buying habits throughout New Zealand As the global leader in market research information, ACNielsen is able to provide the FMCG industry and other sectors with invaluable insights into New Zealand and international consumers' attitudes, motivations and purchasing behaviour.
  • . How Shoppers feel about Controlled label Brands The 2001 ACNielsen found that the majority of New Zealand main household shoppers (67.2%) think that Supermarket brands (Housebrands/Controlled Label) are just as good as other brands.
  • . This perception has increased significantly over the past 3 years, up over 8% from the 1999 study when 58.9% of shoppers agreed that supermarket brands are just as good as other brands.
  • . I think that Supermarket brands are just as good as other brands.
  • . Source: ACNielsen New Zealand HOMESCAN™ PanelViews survey, 2001 When looking at the composition of households which agree that supermarket brands are just as good as other brands, it can be seen that mixed families are more inclined to agree than other household types.



    Asia Times Online - News from greater China; Hong Kong and Taiwan
  • Search Asia Times China China's retail market: Distribution the key By Jayanthi Iyengar US sales companies have been celebrating and the US-China Joint Commission on Commerce and Trade has been pointing to eight recent business-friendly agreements, one of which provides for the opening of China's retail sales distribution system to foreign competition, leveling the playing field.
  • . Despite the rapid growth of the economy after economic reform, the Chinese market is still not mature, yet its very immaturity opens possibilities and leaves wide room for maneuvering and self-definition.
  • . After having sunk in millions of yuan, many companies have discovered the great truth about the Chinese market, says Piset Wattanavitukul, China-based business management expert, former academician and columnist with the Asia Pacific Management Forum.
  • . China also defies some of the conventional marketing wisdom: the new market bonanza may not be in the cities, but in the developing rural areas.



    Asia Times Online :: China News, China Business News, Taiwan and Hong Kong News and Business.
  • Greater China Jan 22, 2005 Chinese brands losing ground BEIJING - Chinese brands are losing the race to foreign rivals in the domestic consumer market, according to a report released recently by Sinomonitor International, a Sino-Japanese independent market monitoring company.
  • . The report is based on information gathered by the China Marketing and Media Study, which has been following over 70, 000 Chinese consumers, between the ages of 15 and 64, in 30 major cities over the past eight years.
  • . The study covers more than 1, 000 brands in the Chinese market and is the biggest market survey so far in terms of scale, coverage and time span in the domestic market.
  • . The competitiveness index of the surveyed brands is calculated on the basis of share of consumers, the ratio of loyal consumers among all purchasers, and market share growth indices, according to Ma Hongzhong, research manager for the study.
  • . "Comparing the ranking lists for 2004 and 2003, we can see great changes in China's consumer markets, " said Liu Rong, vice general manager of Sinomonitor.



    Consumer Marketing
  • | Consumer Marketing Consumer Marketing Consumer Marketing Education New Zealand runs a number of consumer marketing events that New Zealand institutions (Code of Practice signatories) can register to participate in as part of the national marketing programme, PACE, which has been jointly developed and run by Education New Zealand and New Zealand Trade and Enterprise.
  • . The consumer marketing activities are designed to provide institutions with opportunities for promotion within key markets around the world, and are usually in the form of a New Zealand Education Fair or a Commercial Fair, ‘NZ Inc’ pavilion.
  • . New Zealand Education Fairs are run in markets where New Zealand has a strong reputation.
  • . In these markets it is achievable to encourage many visitors to meet with New Zealand representatives.
  • . In markets where New Zealand is not as well known, or where excessive cost may inhibit holding our own New Zealand Education Fair, there may be the opportunity to participate in an International Commercial Fair.

  • info: TAIWAN CONSUMER MARKET


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    The Basics of Consumer Marketing in Asia : HBS Working Knowledge
  • The Basics of Consumer Marketing in Asia March 3, 2003 Confronting a per-capita income in China that varies from as low as $380 to as high as $5, 000, brands face a special challenge gaining headway.
  • . At this panel, experts discussed the secrets of price competition and market research.
  • . or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business Conference.
  • . China is Philips' biggest Asian market, and it has the advantage of good relationships with high-ranking government officials thanks in part to a history with the country that dates back to the early 1980s.
  • . "Most popular products in the Chinese market are very exquisite in design and consumers also have very high expectations of the [look] and materials, " he said.
  • . One member of the audience asked Duan how companies obtain market research about Chinese consumers.
  • . "Our best tools are our two legs, " he said, because there are few companies dedicated to performing market research for clients.


    Taiwan Consumer Borrowing 2005 : Market Research Report
  • Search for Market Research Reports: Published by: Published: Apr.
  • . 30, 2005 - 12 Pages Table of Contents Executive Summary Category Definitions Market Size by Value (2000-2004) Market Segmentation by Value Market Ranking by Value (Mass Market) Company Websites (Main Players) Distribution Channels by Value Market Forecast by Value (2005-2009) Socio-Economic Data for Taiwan Sources for Further Research Abstract Snapshots’ Taiwan Consumer Borrowing 2005 report provides 2004 year-end market data, with 2005 estimates and five-year forecasts.
  • . The report gives an instant overview of the Taiwanese consumer borrowing market, and covers consumer borrowing, including domestic mortgages and other personal loans.
  • . Market size is based on the value of consumer borrowing.
  • . US: Int'l: 800-298-5699 +1-212-807-2600 Buy this Report Search Inside Report About MarketResearch.com MarketResearch.com is an online aggregator selling over 95, 000 market research reports, company profiles and country profiles from more than 400 research firms.


    International Market Research Company - Taiwan
  • . Business Solutions TNS' approach to providing clients with marketing solutions which are supported by our portfolio of business solutions in the areas of brand and advertising research, market segmentation and brand portfolio management, stakeholder management, customer equity research and others.


    Global market review of malt whisky – forecasts to 2011 (2006 edition) - Beverage Research from just-drinks.com
  • | | Login: Password: >" name="btnLogin"> | Search: Research | Select Currency: Global market review of malt whisky – forecasts to 2011 (2006 edition) Price: £ 597.00 Price: £ 1971.00 This 2006 edition of just-drinks malt whisky report has been written by Dave Broom, and provides malt whisky estimates by total volume for the major markets from 2000 to 2011.
  • . The report looks at the dilemma faced by brands in the UK where supermarkets rather than brand owners have dictated marketing strategies.
  • . Neil Macdonald, malts marketing director at Chivas Bros: "The UK is undoubtedly competitive and we have to fight for space but I do think we have turned a corner and although price promotion is inevitable we are trying to wean consumers away from it.
  • . Certainly, GBP22.99 is a better position to be in than GBP19.99." Market coverage includes the major markets of France, US, UK, other markets including: Spain, Italy, Nordic Markets and Japan and emerging markets: Taiwan, China and India.

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    Global market review of malt whisky – forecasts to 2011 (2006 edition) - Beverage Research from just-drinks.com
  • Global market review of malt whisky – forecasts to 2011 (2006 edition) Published: May 2006 Price & Format: £ 597.00 - Single-user Licence (pdf) £ 1971.00 - Multi-user Licence (pdf) Description: This 2006 edition of just-drinks malt whisky report has been written by Dave Broom, and provides malt whisky estimates by total volume for the major markets from 2000 to 2011.
  • . The report looks at the dilemma faced by brands in the UK where supermarkets rather than brand owners have dictated marketing strategies.
  • . Neil Macdonald, malts marketing director at Chivas Bros: "The UK is undoubtedly competitive and we have to fight for space but I do think we have turned a corner and although price promotion is inevitable we are trying to wean consumers away from it.
  • . Certainly, GBP22.99 is a better position to be in than GBP19.99." Market coverage includes the major markets of France, US, UK, other markets including: Spain, Italy, Nordic Markets and Japan and emerging markets: Taiwan, China and India.


    BP Global - About BP - Taiwan
  • | Search: About BP Taiwan Taiwan BP celebrates its 30th year in Taiwan What we do BP made it’s first investment in Taiwan in 1976 with the formation of a joint venture company named CAPCO to produce 120, 000 tons of product for the growing demands of a downstream textile market.BP Taiwan opened its own office in 1989 to begin the marketing of lube oils for the consumer market and to engage in the marketing of other petrochemical products.
  • . Currently BP markets lubricant oils to not only to the consumer markets but also to industrial, marine and airline services.The most recent activity has been the formation of a new joint venture with Formosa Chemicals and Fibre Corporation to produce Acetic Acid and the selling of spot LNG cargos to the state-owned oil company of Taiwan.


    CanadaTourism.com - Asia / Pacific
  • Partnership Opportunities The CTC's Asia/Pacific Marketing Program has been designed by an industry-led marketing committee with the primary objective of providing partnership opportunities for Canadian industry, small and large.
  • . The Asia/Pacific program is facing growing challenges to maintain Canada's competitive position in the primary and secondary markets, and is finding it more challenging to pursue emerging markets while resources remain constant.
  • . The core investment (close to 70%) is placed in Japan, as it is by far the most important market, generating the highest revenue, an estimate $632 million in 2002.
  • . The remainder 30% is spread over the other markets.
  • . The Asia/Pacific working committee is in the process of evaluating the allocation of resources with a goal of determining its continued presence in all of the current markets and adjusting levels of resources for maximizing potential and return on investment for 2004 and onward.
  • . Japan, South Korea, Australia, China and Taiwan rank within the top 10 overseas markets as a result of the CTC's Market Portfolio Analysis.


    Council of Agriculture, Executive Yuan, R.O.C.
  • . At about the same time, 26 contracting parties brought up their requests for bilateral negotiations with Taiwan on market access.
  • . Due to its high production and marketing costs, farming in Taiwan is not easy to make profit even though capital investment has replaced part of the labor inputs.
  • . After entering the WTO, Taiwan has to fulfill its commitments and abide by WTO rules by opening up its market.
  • . In the meantime, it also ought to maintain a balance between market competitiveness, farmers¡¦ welfare and ecological conservation.
  • . As a result, the agricultural market of Taiwan will become more open.
  • . For the purpose to lessen the impact, the Taiwan government worked very hard during the accession negotiations, trying to gain a longer transitional period with respect to tariffs reduction, market access and reduction of domestic support.
  • . Market Access for Farm Products Of the 41 products that were under import restrictions before accession, 18 will become free after accession.

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    Research and Markets - Market Research Reports - Taiwan Consumer Borrowing 2003 - Printer Friendly

  • Printer Friendly Printed from Taiwan Consumer Borrowing 2003 Description: The Taiwan Consumer Borrowing 2003 report provides 2002 year-end market data, with 2003 estimates and five-year forecasts.
  • . The report gives an instant overview of the Taiwanese consumer borrowing market and covers domestic mortgages and other personal loans.
  • . The Complete Market Research Toolbox: - A Snapshot of the market giving you instant insight - Complete transparency - Sources and links for your own in-depth research Research Methodology The following describes the research process that applies to collect market data information for the Snapshots Series’ reports.
  • . The following information sources are used to collect market data: · Trade and industry magazines · National and International trade associations · Government and government agency statistics · Company information such as: annual reports and press releases · Market and industry reports · Investment broker reports · Other electronic data sources; database providers.


    Research and Markets - Market Research Reports - Taiwan Consumer Borrowing 2004 - Printer Friendly
  • Printer Friendly Printed from Taiwan Consumer Borrowing 2004 Description: Our Taiwan Consumer Borrowing 2004 report provides 2003 year-end market data, with 2004 estimates and five-year forecasts.
  • . The report gives an instant overview of the Taiwanese consumer borrowing market and covers domestic mortgages and other personal loans.
  • . If you have any questions please email help@researchandmarkets.com Order information Please verify that the product information is correct and select the format you require.
  • . Report name: Taiwan Consumer Borrowing 2004 Web address: http://www.researchandmarkets.com/reports/219581/ Report formats Please enter the quantity of the report format you require.
  • . Pay by credit card: American Express Diners Club Master Card Visa Cardholder name: Expiry date: / Card Number: Issue date: / (Diners Club only) Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.


    Markets
  • Markets Tourism Australia actively markets Australia to consumers and the travel industry in 21 countries around the world.
  • . With the overall objective of increasing international tourist visitation to Australia and $20 billion a year tourism industry, markets have been prioritised to focus our efforts on the markets where we have the greatest opportunity to influence growth.
  • . Working closely with industry partners and the State and Territory Tourism Associations , Tourism Australia conducts a range of consumer and trade marketing activities.
  • . The level and type of activities vary according to Tourism Australia’s focus and objectives within each market.
  • . To better understand Tourism Australia's key international markets, a range of information and resources to develop knowledge, improve marketing and gain valuable insights into the international traveller is available.
  • . To extend Australia’s reach in international markets where Tourism Australia does not have an active presence the Aussie Enthusiast program has been developed, in conjunction with Austrade.


    International Articles
  • DG > International Marketing Articles Consumer Behavior Buchan, Nancy R., Rachel T.
  • . Rose, Gregory (1999), "Consumer Socialization, Parental Style and Developmental Timetables in the United States and Japan, " Journal of Marketing , 63(3), 105-119.
  • . Steenkamp, Jan-Benedict E.M., Frenkel ter Hofstede and Michel Wedel (1999), "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness, " Journal of Marketing , 63(2), 55-69.
  • . Stenkamp and Michel Wendel (1999), "International Market Segmentation Based on Consumer Product Relations, " Journal of Marketing Research , 36(February), 1-17.
  • . Hoyer and Chol Lee (1993), "Identifying Global and Culture-Specific Dimensions in Humor in Advertising: A Multinational Analysis, " Journal of Marketing , 57(2), 64-75.
  • . and U.K., " Journal of Marketing , 53(1), 89-94.
  • . (1988), "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico and the United States, " Journal of Marketing , 52(2), 75-85.


    BenQ Global - Executive Bios
  • . Lee first started his career at Acer, where he quickly progressed his way through various positions in manufacturing, marketing, sales and strategic planning, and eventually assumed the position of Vice President of Acer, Inc.
  • . After attaining his Bachelor's in Electrical Engineering, Lee joined the Marketing Department at Acer in 1986.
  • . Four years later, he ascended to the position of Assistant Vice President at Acer America and spearheaded development of Acer's consumer market division.
  • . Lee's leadership in this division was instrumental in bringing the Acer brand to the forefront of the optical storage market.
  • . ---------------------------------------------------------------------------------------------------------------------------------------------- Jerry Wang Executive Vice President and Chief Marketing Officer of BenQ Jerry Wang is Executive Vice President and Chief Marketing Officer of BenQ Corporation.
  • . Starting his career at Acer Group in 1985 as a sales engineer, he soon ascended the ranks as Marketing Manager, Director of Product Management, Managing Director of Acer UK, and Managing Director of Acer's Northwest Europe operations.

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