ACNielsen New Zealand market research marketing global leader company consumer products and services

  • . Source: Nielsen Media Research, Panorama Main Household Shopper used as a surrogate for Household Market Top 20 Advertising Spenders We have displayed below the Top 20 Advertisers in New Zealand for January through to December 2004. Research Resources [Glossary]
  • Login Username: Password: Save password? Below is a list of over 650 common and uncommon marketing research words and phrases.
  • . A A priori segmentation Market segmentation which is not empirically based.
  • . It involves segmenting markets on the basis of assumptions, custom or hunches.
  • . ACORN A classification of residential neighborhoods; a marketing segmentation system that enables consumers to be classified according to the type of area they live.
  • . ADI (Area of Dominant Influence) A television market, as defined by Arbitron, a firm which measures TV audiences.
  • . AID (automatic interaction detector) A method of multivariate analysis often used in market segmentation studies.
  • . Asterisk bills State laws which require telephone companies to advise subscribers that they can have an asterisk placed in front of their names if they do not want to receive telemarketing or telephone interviewing calls.
  • . Automatic interaction detection Program for segmenting a list from a heterogeneous to a homogeneous market.
  • . | RST Archives Sales and Marketing News from RAB Your Search Results: Radio Sales Today In the Radio Sales Today Archive, you'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter.
  • . The Non-Traditional Revenue Tip of the Day is presented by independent professionals on the cutting edge of new business development, including Co-op, Event Marketing and manufacturer-funded plans.

    Ypulse: Media for the Next Generation
  • About Ypulse Published by Anastasia Goodstein, Ypulse provides daily news & commentary about Generation Y for media and marketing professionals.
  • . Although there are organizations like that are working at least on the college level to build a movement around what most young people are "just doing because tthey can." What's fascinating about this from a marketing perspective is the onging tension between the entertainment industry (music, TV and movies) and their biggest customers.
  • . required) - (doesn’t mean you can’t market to them.
  • . Notably, this teen market has a current spending power of $20 billion, with a growth rate six times higher than the general teen market) (PSFK) - (now holding the record for most downloads in one week, with 266, 500, Shakira’s single was a well-designed hit.
  • . When Alloy describes its products as "more than books for reading, Alloy titles are content packages, with potential for advertising and cross-marketing, " you know there's a lot of this going on.


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    Marketing to Hispanic Business Latino Hispanic Market Services Spanish Search Engine Marketing Events
  • . Ahorre Ahorre In an effort to further its leadership position within the real estate industry among Spanish-speaking homebuyers and sellers, Century 21 Real Estate LLC today announced the launch of two new television commercials as part of its national Hispanic marketing campaign in 2006.
  • . Hispanic Media Market: Projections to 2010 report issued by, the research division of Hispanic Business Inc.
  • . 1) Advertisers spent more than $3.3 billion to market products to U.S.
  • . Hispanic market is slowing as advertisers debate which Hispanic demographic to target.
  • . Ahorre Unilever’s Hispanic Market Study Uncovers New Shopper Insights Into the Nation’s Fastest Growing Consumer Group Ahorre Ahorre Papel Media Network - the nations leading print placement service -has redesigned their corporate website to highlight and launch their latest product- a proprietary Online Quoting System.
  • . Ahorre Hispanic Market Pro (HMP) is hosting a national audio conference Thursday, April 27 at 2:00 p.m.

    IDATE, Institut de l'Audiovisuel et des Télécommunications en Europe
  • Television Skills The Television Division ensures continuous monitoring of traditional TV markets and the markets for new television services, which calls for analysis of the strategies pursued by players in the areas of content and distribution.
  • . The Television Division offers the following: Analysis, comparison, market forecasts Analysis of players strategies Techno-economic analysis of services Project evaluation Consultancy for business firms and studies of strategic positioning Key Issues The Television Divisions specialists maintain contact with players in the sector on the following subjects: Development of new products and services : interactive TV, on-demand services, convenience services, etc.

    ArtsJournal Media: Daily Arts News
  • . "Some of these studios are enjoying massive exposure by placing marketing materials on smaller, cutting-edge sites that emphasize on-demand and user-generated content, as well as video sharing.
  • . Programmes will still be coming out of it and you will still look fondly on its familiar face but, as today's digital dawn becomes tomorrow's digital day, be prepared for climate change." The Telegraph (UK) 06/13/06 What's with all this chatter about whether critics matter? "The notion that a critic's job begins and ends with our power to help films become hits is a specious one nurtured by marketing executives, and I'm always astonished when critics themselves buy into it.
  • . The initial surge can be attributed to savvy marketing, but if the album proves to have staying power, it could signal that increasingly generic terrestrial radio is fading as America's primary hitmaker.

    If You Were in Charge, How Would You Market These Products? - Knowledge@Wharton
  • . But the tangle of options also requires any successful marketing plan to take into account the nature of the product, its durability in the public's mind and the advertising budget needed to make it all work.
  • . As Wharton professor notes: It's very hard to find "the one big lever that can reach a whole lot of people in a way that is cost-effective." Knowledge@Wharton asked four Wharton marketing professors --, , and Bell -- to suggest strategies for launching two hypothetical products, a summer blockbuster movie and a cell phone.
  • . While each professor had specific ideas, all agreed that the best way to spend marketing dollars wisely is to know the potential upsides and downsides of your product, and identify your target audience as precisely as possible.
  • . Go for the Soft Launch According to Eric Bradlow, no matter what the product, marketers should consider a preliminary soft launch in sample markets to determine what works best before investing in a full-scale campaign.

  • Benefits

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    Bernard Loomis; Merged Toy Marketing, Saturday Cartoons
  • Hello | Monday, June 19, All Times ET | SEARCH: News | > > RSS News Feeds | E-mail Newsletters View a Sample and Sign Up Bernard Loomis; Merged Toy Marketing, Saturday Cartoons By Washington Post Staff WriterSunday, June 4, 2006; Page C07 Bernard Loomis, 82, a legendary toy marketer who, by turning advertisements for toys into children's cartoon programming, was dubbed "the man who invented Saturday morning, " died of heart disease June 2 at his home in Palm Beach Gardens, Fla.
  • . Loomis had an unmatched record of marketing best-selling toys from the late 1950s to the 1990s.
  • . When the first "Star Wars" movie became a surprise hit, he sold empty boxes during the Christmas season with the promise to deliver the toys later, in effect creating a futures market for toys.
  • . He was astonished when colleagues thought Baby Alive would not sell, and he rejected requests to conduct time-consuming market research.
  • . Steve Scout, the official doll of the Boy Scouts of America, and Duke the Wonder Dog never found much of a market.

    The New York Times Job Market: Television - New York, NY
  • - - - Job Market Help: - Job Information Job Title: Television Employer: Confidential     Source: NY Times Classified Ads Location: New York, NY   Date: 06-04-2006   Job Description Description: TELEVISION Director of Affiliate Marketing Provide strategic marketing support to sales team supporting IFC & VOD services.
  • . Develop and execute marketing campaigns that raise awareness and demand, drive viewership/usage and build value for networks.
  • . 5 or more years experience in marketing and project management needed.

    Broadworks Standardizes on Oracle CRM On Demand to Spearhead Growth in Irish Cable Television Market
  • . By unifying customer information, Broadworks is increasing its penetration into the residential Irish cable television, telephone, and Internet markets, while simultaneously cross-selling related pay-per-view broadcast services.
  • . The hosted CRM system enables us to track and manage sales opportunities in real time; develop and execute marketing campaigns aimed at attracting new subscribers; and deliver around-the-clock, high-quality customer care." Broadworks will use Oracle CRM On Demand to shorten sales cycles and pipeline management, target potential subscribers more efficiently, cross-sell services, and provide superior customer service.
  • . From a marketing perspective, the company will use unified campaign, response capture, task management, and analytics reporting to develop and execute tailored and effective multichannel marketing campaigns, such as initiatives geared to increasing subscriptions to sports and other pay-per-view channels.
  • . Hosted by IBM, Oracle CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support.

    America's Dairyland ... Sponsored by the Wisconsin Milk Marketing Board
  • . Broadcast in every Wisconsin television market and the surrounding area during October, November and December, the America's Dairyland television series examines key aspects of the Wisconsin dairy industry.
  • . Wisconsin Milk Marketing Board 8418 Excelsior Dr.


    Broadcom Enters Consumer Television Market With Highly Integrated HDTV/PVR Chip

  • . Broadcom Enters Consumer Television Market With Highly Integrated HDTV/PVR Chip Highly Integrated Audio/Video/Graphics Chip With Personal Video Recording (PVR) Capability Sets a New Standard for Price/Performance in Consumer HDTV Solutions LAS VEGAS, Consumer Electronics Show, Jan.
  • . 7 /PRNewswire-FirstCall/ -- Broadcom Corporation, (Nasdaq: BRCM), a leading provider of silicon solutions enabling broadband communications, today announced it is entering the consumer television market, with the industry's first single-chip dual-channel HD video/audio/graphics and personal video recording (PVR) solution for digital televisions, as well as for cable set-top boxes, satellite receivers and HD-DVD players.
  • . "By leveraging our cable and satellite set-top box portfolio and engineering expertise in CMOS mixed-signal and RF design capability, we are expanding into the consumer television market with a DTV solution that offers significantly higher integration and improved video performance over current implementations.

    cellular-news | a leading wireless telecoms news and information portal
  • . Network Operators Singapore Telecommunications's Australian unit Optus said Thursday it still aims to beat overall market growth despite an intensively competitive start to its financial year and a tough short-term outlook for the market.

    Digital Web Magazine - Offline Marketing
  • . Offline Marketing Going Beyond the Web: Marketing in the Flesh In: By Published on July 21, 2004 Looking Back It wasn’t so long ago that dotcom startups, new media, and break-out Internet companies were pushing their name on the general public through various print ads, massive public banners, radio and television spots, as well as ridiculous and outrageous publicity events.
  • . What this did do, however, was to make marketers re-think ways of getting more traffic to Web sites.
  • . In the last few years, we have been inundated with all sorts of new online marketing techniques: search engine optimization, search engine placement, banner ads, link trading, pop-ups and pop-unders, email campaigns, and most recently instant messaging and blog comment spam.
  • . Internet Marketers with any sense of self-decency limit themselves and their firms to what types of advertising and marketing they will pursue to effectively and responsibly promote a client and themselves.
  • . And Thinking Forward Lately, big-name online companies have been revisiting offline marketing and diving into the public to increase market share and promote brand awareness.

    the cluetrain manifesto
  • . As a direct result, markets are getting smarter—and getting smarter faster than most companies.
  • . Raymond Open Source Initiative These markets are conversations.
  • . Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal.
  • . No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
  • . While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it.
  • . However, employees are getting hyperlinked even as markets are.
  • . Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.
  • . Corporate firewalls have kept smart employees in and smart markets out.
  • . Online Markets...

    AMC -Multicultural Marketing ethnic advertising strategies- media buyer-Diversity-mailing Lists
  • . MULTICULTURAL COMMUNICATION TARGETED ACCESS TO ETHNIC COMMUNITIES Whether it is Recruitment, Public relations, Educational, or a Public Awareness campaign, Allied Media Corp defines markets and develops media strategies that effectively reach your audiences.
  • . Allied Media Corp's expertise in Ethnic Markets helps its clients increase the effectiveness of their reachout.
  • . By working with you to fulfill your objectives and goals, we provide you with specific market (s) and execution information.
  • . Planning : All the information you need by market : Frequency, coverage, circulation, language, Schedules, rates and more.
  • . Good, effective public and press relations - unlike no other marketing endeavor - can support building value in a product or service.
  • . And it is one of the most cost effective marketing activities available to a young company or a company with new products or services. @CallCenter