Customer referrals: Viral marketing goes old school : Blog Business World

  • Blogs in business, marketing, public relations, and SEO search engine optimization for successful entrepreneurs Tuesday, April 25, 2006 Getting referral business and new customers, through recommendations by satisfied customers and clients, is a dream of most business owners and managers.
  • . Many business owners dream of referral business, but not every entrepreneur takes advantage of this powerful marketing tool.Referral business is often called word of mouth advertising.
  • . More recently, the term viral marketing has been applied to the age old concept.
  • . Surprisingly, referrals are one of the least used sales and marketing techniques around.
  • . Instead of creating a customer evangelist for your business, another golden marketing opportunity was lost.
  • . Developing a customer referral system could be the most profitable marketing step ever taken by a business.
  • . The satisfied customer as target marketer Most business people, when asking for customer referrals, are much too vague in their request.

    University Marketing at Old Dominion University
  • . They rotate the bulletins to different choice locations in the market every 30, 60, or 90 days, giving the impression of wide coverage over time.
  • . One rating point is equal to 1 percent of a particular market’s population.
  • . Buying 100 gross rating points does not mean that the message will appear on 100 posters; it means the message will appear on as many panels as needed to provide a daily exposure theoretically equal to the total size of the market’s population.
  • . Actually, a showing of 100 gross rating points achieves a daily reach of about 88.1 percent of the adults in a market over a 30-day period.

    How to Improve Your Database Marketing and Mine New Sales from Old Data
  • . Often, traditional database marketing cleanup programs only replace outdated data with fresh data, but do not use market segmentation to target "best names" that ensure profitable campaigns.
  • . Is there a better, more effective alternative to either contacting all names in the databases or throwing out every name and starting over? Yes! By applying market segmentation techniques and testing segments or "cubes" as you undertake the database marketing cleanup effort, sales and marketing executives can determine which segments perform best.
  • . Using market segmentation techniques with our B2B clients, we have improved some individual database marketing campaign results by as much as 50 percent while decreasing costs by as much as 35 percent.
  • . Traditional Database Marketing Cleanups Miss the Mark – and the Potential The mandate to clean up and use in-house databases is grounded in a rock-solid objective: leverage existing customer and prospect data to drive cross-selling, up-selling and new sales.

    Marketing Magazine | The Grown-up Woman
  • . Stumped? So is Joanne Thomas Yaccato, author of The 80% Minority , who not only makes a living educating companies about marketing to women, she's also a baby boomer.
  • . Asked which retailers appeal to this influential group and she replies, "None that hit me between the eyes." Boomer women are perhaps Canada's most powerful yet under-serviced market.
  • . Women between the ages of 45 and 54 represent $2.8 billion of the $10-billion women's apparel market, a 9.7% increase over 2004, according to the latest figures from NPD Canada.
  • . Anne-Marie Caron, marketing manager at Yzza in Montreal, says there are no retailers that answer boomer women's needs in terms of fashion, price, service and ambience.
  • . They want to see the types of things they do in the community." And when it comes to service, "they want to see the sales staff mirror the market it's actually serving." A focus on service may explain why boomer women are flocking to specialty stores.
  • . In 2005, specialty stores had 53% of volume share among the 45- to 54-year-old market, up from 50% in 2004.

  • info: THE OLD MARKET

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    Web Marketing Guide: Market Demographics and Expectations
  • | || | markets online markets: consumer demographics and expectations This page looks at some of the literature about marketing online, including industry and academic studies.
  • . Seize the Occasion - Usage-based Segmentation for Internet Marketers , a from Booz-Allen & Hamilton suggests you should forget demographics or attitudinal data in favour of "occasionalization" with seven segments (equivalent to types of session online) that included the 'Information Please', 'Loitering' and 'Surfing' markets.
  • . It's a superficial, upbeat tour de horizon of bots and 'markets of one'.
  • . A similar spin is provided by B Joseph Pine & James Gilmore in The Experience Economy (Boston: Harvard Business School Press 1999) which mingles aphorisms about service with a vision of business as theatre: in marketing goods and services you'll succeed if you think of yourself as an actor in a great drama, with an ensemble and scenery to match - whether you're selling a cup of coffee or a public transport system.

    CRM and Customer Relationship Management advice from InsightExec, Europe's leading CRM and best practice centre.
  • . The CMC and IDM European Benchmarking Event 27 June, London, 13.30 – 16.00 David Bradshaw, principle analyst at Ovum, will be giving our members a unique insight into marketing objectives, strategies and measurement techniques.
  • . Learn how marketers are driving change by pinpointing the best channels - and combination of channels - to sell to and service their customers.
  • . Lorraine Mackin 4 11 Jun 06 - I'm looking for a modestly priced CRM to help us support our online customers and manage telemarketing campaigns properly.

    Old City Farmers' Market: Marketing Florida Agriculture
  • the web site of the Division of Marketing and Development Florida Department of Agriculture and Consumer Services Mayo Building, M-9 407 South Calhoun Street Tallahassee, FL 32399-0800 Division of Marketing and Development Nelson L.
  • . Bronson, Commissioner Local Community Farmers' Markets Old City Farmers' Market Market Location: 1340 A1A South, next to the Ampitheater St.

    Metaphor Marketing
  • Metaphor Marketing How Smart People Work Site Navigation Magazine Resources | Metaphor Marketing Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands.
  • . Which is why some of the biggest, richest companies on the planet have journeyed to his cluttered Harvard Business School office to rethink everything they know about marketing.
  • . Marketing is a luxury of progress.
  • . The average American supermarket is stuffed with 30, 000 different items.
  • . For sellers, this reality is daunting: How do I stand out? For buyers, it's confusing: How do I get what I want, when I want it? For Zaltman, a few disciples, and a handful of forward-thinking companies, it's an opportunity to reinvent marketing.
  • . But few who speak to us in the marketplace even know that this second language exists - let alone how to speak it.
  • . It is a bilingual phrase book that can narrow the linguistic gap between the marketer and the marketed-to.

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    PRMAMA: Marketing to Go! -
  • PRMama - Marketing to GO! *** Subscribe to The Old Schoolhouse Magazine *** This week's Feature Friday is Pete and Maribel Hernandez of APMFormulators.
  • . The Lord building your business Family Personality Style Being taken seriously Learning through Observation then Acting A plan of action What is marketing Which business is right for you.
  • . Then we identified a home business and studied that market potential.
  • . Do you know when to avoid entrenched ideas that just waste your time? Can you take an idea and build upon it, polish it then bring something to fruition? q Inventory of your skills - What are you good at? What knowledge do you have? What experience do you have? What interest do you have that you could turn into a home business? Are you willing to learn? q Market research - Study the market you are interested in.
  • . Often times markets will over lap into other markets.
  • . Do you see any empty spots you could fill? How? What would be different from what you are offering as opposed to another person in that same market? q Identify a Home Buisness - Think about your skills, talents, strengths, hobbies or services.

    Niche Marketing An old concept with a new approach
  • . Niche Marketing One of the hottest ideas in internet marketing is finding a niche and filling it! Niche Marketing is focused on a defined, target-able portion of a market.
  • . By definition, then, a business that focuses on a Niche Marketing is addressing a need for a product or service that is not being addressed by mainstream providers.
  • . You can think of a Niche Marketing as a narrowly defined group of potential customers.
  • . As a small-business owner, you’re probably playing and catering to Niche Marketing already.
  • . With limited resources, limited time and limited ability to deliver a wide variety of products or services to a huge market, you probably focus your energies on a particular group of customers in a particular area.
  • . In essence you’re targeting a niche market using Niche Marketing tools and techniques.
  • . It's an incredible resource that will help you immensely to find, define, and access niche markets.

    Marketing Wine to the World : HBS Working Knowledge
  • Marketing Wine to the World February 16, 2004 From consolidation to the growing clout of mass retailers, structural changes have hit the wine industry.
  • . Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented.
  • . In contrast, the New World has a number of large, publicly held corporations that are beginning to play a substantial role in the marketplace.
  • . To put this in perspective, consider the fact that France has over 230, 000 wineries, none of which have a significant market share, while four firms account for 75 percent of the Australian market.
  • . More sales occur through supermarkets and other off-premise locations in Europe, which would also suggest more buyer power there.
  • . In addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States.
  • . Structural differences suggest that firms need to compete differently as they enter markets around the world.

  • CONTACT US MR SELECTOR NEWS HOME MEMBERS ONLY Alliance Of International Market Research Institutes 26 Granard Avenue London SW15 6HJ United Kingdom Tel: + 00 44 20 8780 3343 Fax: + 00 44 20 8246 6893 E-mail: This Organisation applies the ICC/ESOMAR Code.
  • . For further information please go to Welcome to The Alliance Of International Market Research Institutes Creating Business Opportunities through Research Professionalism AIMRI Meeting - sponsored by “Online research - reviewing the latest developments” Friday 9 June 2006 – Como What is the meeting about? AIMRI is holding a meeting in Como on Friday, 9 June 2006.
  • . Consumer Insight Forum 2006 Two-day conference – 24th, 25 th May 2006 Pre-Conference Masterclass – 23rd May 2006 Our 5 th annual Consumer Insight Forum will focus on creating value-adding insights by drilling down to the core of consumer understanding to help you develop a truly customer-centric business strategy – from NPD and brand marketing to bottom line profits.


    San Francisco History - When The Old Town went A-Marketing

  • When The Old Town went A-Marketing by Walter J.
  • . This latter was the friendly market basket, and in the affairs domestic of an old San Francisco family, it cut no inconsiderable figure.
  • . The market basket’s title told its mission.
  • . It was the utilitarian symbol of Market day—a day that was as significant in home happenings as was Steamer day in the young city’s commercial career.
  • . I doubt if any description would bring to the generation of today a comprehensive appreciation of what market day was to their forefathers.
  • . From the start San Francisco was a market city.
  • . It has markets yet, but there is no comparison between them and the old altars from whence arose the incense to the god of gastronomy.
  • . The market system was not a western idea.
  • . In detail, in construction and in every way did the San Francisco markets resemble the old Fulton market of New York, the Second-street market of Philadelphia, and similar marts of trade in Boston and Baltimore, with a dash of the street stalls of New Orleans.

    New Battlefield, Old Rivals - Company Business and Marketing Industry Standard, The - FindArticles
  • IN > > > > Article Content provided in partnership with FIND IN Find Magazines by Topic New Battlefield, Old Rivals - Company Business and Marketing , by Microsoft targets Sun in the lucrative high-end server market with Windows 2000.
  • . IN THE FIRST WEEK OF AUGUST, AS A result of a complaint from Sun Microsystems that Microsoft was abusing its desktop monopoly to expand into the server market, the European Commission launched new antitrust proceedings against the software giant The EC investigation added to the legal woes of Microsoft, whose appeal of its court-ordered breakup is pending.
  • . But it also highlighted the intense new rivalry between Sun and Microsoft in the middle- and high-end server markets.
  • . "We're going to take business from Sun, " asserts Doug Miller, a group product manager on the Windows 2000 Server marketing team.
  • . As the Windows-dominated desktop market levels off, Microsoft is looking to the higher-margin server market for future growth.

    The age old question. (Special Report: Market Research). Marketing Week - FindArticles
  • . (Special Report: Market Research).
  • . , by In marketing circles, if you're not in the 18 to 55 age group, then you might as well not exist.

    Powell's Books - Strategic Marketing (7TH 03 - Old Edition) by David W. Cravens and Nigel Piercy
  • . Hardcover Find Books Read the City Win Free Books! Technica $86.50 List price: 130.00 You save: $43.50 HARDCOVER, USED Ships in 1 to 3 days available online only More copies of this ISBN: Strategic Marketing (7TH 03 - Old Edition) by and About This Book More Books by and ISBN: Condition: Available at: Chalmers Warehouse This item will ship separately from others in your shopping cart.
  • . Synopses & Reviews Publisher Comments: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
  • . The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy.
  • . The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix.
  • . Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science‛s Outstanding Marketing Educator Award.

    O'Reilly -- What Is Web 2.0
  • . But there's still, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.
  • . But what was it that made us identify one application or approach as "Web 1.0" and another as "Web 2.0"? (The question is particularly urgent because the Web 2.0 meme has become so widespread that companies are now pasting it on as a marketing buzzword, with no real understanding of just what it means.
  • . Netscape framed "the web as platform" in terms of the old software paradigm: their flagship product was the web browser, a desktop application, and their strategy was to use their dominance in the browser market to establish a market for high-priced server products.
  • . Control over standards for displaying content and applications in the browser would, in theory, give Netscape the kind of market power enjoyed by Microsoft in the PC market.

    2005-06 Case Competition - American Marketing Association -
  • site search | 2005-06 Case Competition The 2005-06 AMA Case Competition is complete! This year's sponsor, Kwik Trip, Inc., challenged AMA student teams to develop marketing and promotion solutions to two key problems: • How Kwik Trip can become a “food destination” for the Hot Spot and Fresh Case food items for the 18-24-year old market.
  • . • How to develop a marketing and advertising campaign for the roll-out of Cheese Mountain pizza for the 18-24 year old market.
  • . Target both the AMA's 38, 000 members as well as the over 750, 000 marketing professionals working today in the U.S.
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