UNDERCOVER MARKETING

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Online Undercover Marketing - Business Law Journal - UC Davis

  • Online Undercover Marketing A Reminder of the FTC's Unique Position to Combat Deceptive Practices By | UC Davis School of Law Posted Monday, May 01, 2006 6 U.C.
  • . Most commonly referred to as “undercover marketing, ” “buzz marketing, ” or “guerilla marketing, ”[8] these practices consist of companies posing as objective consumers or members of a movement or fan base.
  • . A widely used online encyclopedia defines undercover viral marketing as follows: A viral message is presented as a cool or unusual page, activity, or piece of news, without obvious incitements to link or pass-along.
  • . In Undercover Marketing, it is not immediately apparent that anything [is] being marketed.
  • . Buzz campaigns are now being initiated in chat rooms, where marketing representatives assume an identity appropriate to their target audience and pitch their product.
  • . Personal Web logs (blogs) are another popular media for electronic buzz marketing campaigns; advertisers seek out authors of the "right kind of blog" and trade product or currency for promotion.



    Undercover Marketing Uncovered In The NYT - Center for Media and Democracy
  • Publishers of PR Watch Undercover Marketing Uncovered In The NYT Undercover Marketing Uncovered In The NYT Topics: Source: The New York Times, in an article titled "The Secret Agents of Capitalism Are All Around Us, " profiled "undercover marketing" techniques used recently to promote an undisclosed brand of water in fashionable Lower East Side Manhatten bars.
  • . "Facially attractive" twentysomething shills were hired by, a marketing firm that "uses guerilla, grassroots, and nightlife marketing to motivate consumers to take action." The shills were paid to go to trendy bars and "talk to as many people as possible and, when appropriate, subtly impart the sponsor's message...." Undercover marketing has drawn criticism because its practioners do not disclose to their target audience that they are being paid to promote a product.



    guerrilla marketing - Center for Media and Democracy
  • Publishers of PR Watch guerrilla marketing guerrilla marketing New York City Doesn't Like Microsoft's Decals Topics: | Source: Microsoft is the latest company to upset city officials by using sidewalks and other public property for a "guerilla" marketing campaign.
  • . "There's a decent chance that these strangers are pitchmen in disguise, paid to oh-so-subtly pique your interest in their product." Eisenberg examines the growing use of "stealth marketing" -- covert product placements.
  • . or to post comments | The Fat Man Sings Topics: Source: Advertising Age, August 6, 2001 Advertising Age profiles Jonathan Ressler of Big Fat, a marketing company that specializes in what it calls "real-life product placement" -- planting thousands of freelance shills in bars and other public places to covertly spread word-of-mouth chatter about the virtues of brand-name drinks and other products.
  • . or to post comments | Undercover Marketing Uncovered In The NYT Topics: Source: The New York Times, in an article titled "The Secret Agents of Capitalism Are All Around Us, " profiled "undercover marketing" techniques used recently to promote an undisclosed brand of water in fashionable Lower East Side Manhatten bars.



    Viral marketing - Wikipedia, the free encyclopedia
  • . Viral marketing and viral advertising refer to techniques that seek to exploit pre-existing to produce exponential increases in awareness, through processes similar to the spread of an .
  • . Viral marketing is sometimes used to describe some sorts of -based campaigns, including the use of, seemingly amateur web sites, and other forms of to create for a new product or service.
  • . Often the ultimate goal of viral marketing campaigns is to generate media coverage via "offbeat" stories worth many times more than the campaigning company's advertising budget.
  • . Viral marketing is popular because of the ease of executing the marketing campaign, relative low-cost (compared to ), good targeting, and the high and rapid response rate.
  • . The main strength of viral marketing is its ability to obtain a large number of interested people at a low cost.
  • . Through the use of the internet and the effects of e-mail advertising, the business-to-consumer (B2C) efforts have a greater impact than many other tools of marketing.

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    Creative Tank | Guerrilla Marketing | Stealth Marketing | Undercover Marketing
  • Guerrilla | Stealth Marketing / Undercover Marketing | Creative Tank employs these undercover marketing activities as needed, typically using them to enhance additional promotional efforts.
  • . Stealth marketing (also known as undercover marketing) is an unconventional strategy used to attract consumers, using "under the radar" promotional tactics that essentially go unnoticed by your non-target audience, as well as your competition.
  • . Creative Tank can conduct almost any stealth marketing activity conceivable, with the possibilities only limited by imagination.


    Cynical-C Blog: Undercover Marketing
  • | July 29, 2004 Undercover Marketing Here is another reason not to talk to strangers.
  • . is a subset of guerrilla marketing where the consumer doesn't realize they're being marketed to.
  • . For example, a marketing company might pay an actor or socially adept person to use a certain product visibly and convincingly in locations where target consumers congregate.
  • . had a piece about Undercover Marketing last week.


    Undercover marketing: Facts and details from Encyclopedia Topic
  • Search entire site: Undercover marketing (Encyclopedia) [ Undercover marketing facts from encyclopedia topic] Undercover marketing is a subset of Guerrilla marketing, as created by jay conrad levinson and described in his popular 1982 book guerrilla marketing, is an unconventional way of performing marketing activities (primarily promotion)...
  • . For example, a marketing company might pay an actor or socially adept person to use a certain An artifact that has been created by someone or some process [For more info, click on this link] visibly and convincingly in locations where A target market is the market segment which a particular product is marketed to....
  • . Undercover marketing is also know as buzz marketing , stealth marketing , or (by its detractors) roach baiting .
  • . However when it works, undercover marketing does exactly that: an ideal consumer from the example above will not only begin using that product themselves, but will also tell their friends about it, inciting a planned Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes...


    Undercover Marketing Uncovered
  • Undercover Marketing Uncovered July 25, 2004 60 Minutes has a report on some covert operations being conducted right here in the United States - not by the CIA or FBI - but by Madison Avenue.
  • . This is called "undercover marketing" -- marketing by masquerade, or stealth marketing.
  • . This is called "undercover marketing" -- marketing by masquerade, or stealth marketing.
  • . It's cool, right?" The undercover operation was the brainchild of John Maron, Sony Ericcson's marketing director.
  • . Times Square in New York City is the ancient home of American marketing, of every kind, for whatever takes your fancy.
  • . Malcolm Gladwell, who wrote about such things in his book, "The Tipping Point, " thinks undercover marketing is a bit of a con game: ìWell, there's an element, obviously, of deception involved that I don't think is the case in conventional advertising.
  • . I mean, it was simply that they enjoyed a new way to see a cool new product.î "Cool new products" are the lifeblood of undercover marketing, and these are the kinds of people the marketers want to get them to not just buy, but get them talking about a product.

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    Undercover marketing | Free Term Papers
  • . No one`s erver stayed here long enough for us to find out." THE OFFICE - Sponsored listings from Sponsored listings from Undercover marketing by July 11, 2005 Category: Words: 616 | Pages: 3 Views: 131 Popularity Rank: 20, 981 Average Member Grade: N/A FROM THE AUTHOR The author has not made any comments about his or her paper.
  • . It's free to join and your account will be activated instantly! Undercover Marketing Undercover Marketing is an unconventional strategy used to attract consumers.
  • . The largest appeal of undercover marketing is that it offers free “word of mouth” that can reach many consumers.
  • . There are a few ways to implement this kind of marketing.


    Undercover marketing: pitching you on the sly Bellingham Business Journal - FindArticles
  • IN > > > > Article Content provided in partnership with FIND IN Find Magazines by Topic Undercover marketing: pitching you on the sly , by You have to admire the virus.
  • . So what does a virus have to do with marketing? These days, everything.
  • . The "viral marketing" concept, while not a new idea, is becoming an integral part of marketing campaigns selling just about anything.


    Movable Theoblogical: Undercover Marketing
  • The Movable Type Version of Theoblogical Community | October 26, 2003 Undercover Marketing I saw a piece on 60-minutes earlier tonight about companies using carefully, strategically placed "agents" to prominently postion a product, under the guise of public-but-private use, to "lure" people into catching an eyeful (the first example was a video game that utilized a sensor-glove-joystick to navigate and operate key operations in some environment).
  • . (see ) It occurred to me that this is marketing that uses a form of "CLuetrainish" philosophy: that people prefer getting their info and endorsements virally; IOW, to get the scoop about things from the views and experiences of acquaintances.
  • . (Another segment showed marketing of a movie whose name escapes me at the moment but it included the word Cowboy and it was animated--- but this marketing company was asked if there was something unethical about using a 13-year old as an agent, whom they paid in "Movie Merchandise" because the boy absolutely loved the movie; so, to him, it was justifiable reward.


    essays research papers - Undercover marketing
  • Search Our Free Directory: Please enter the title keyword: Sort By: Red Free Essays Orange Newer Essays Yellow Better Essays Purple Stronger Essays Blue Powerful Essays Aqua Term Papers Green Research Papers Preview First 1500 characters of Undercover marketing : Length: 591 words (1.7 double-spaced pages) Rating: Orange - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Undercover Marketing Undercover Marketing is an unconventional strategy used to attract consumers.
  • . The largest appeal of undercover marketing is that it offers free “word of mouth” that can reach many consumers.
  • . There are a few ways to implement this kind of marketing.
  • . There are a few companies who have done this type of marketing.
  • . User Information The Company may use the information it obtains relating to you, including your IP address, name, e-mail address, mailing address, and use of the Web Site, for its business and marketing purposes.

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    Free Marketing Essays

  • Search Our Free Directory: Please enter the title keyword: Sort By: | Search Results Red Orange Yellow Purple Blue Aqua Green Free Essays Newer Essays Better Essays Stronger Essays Powerful Essays Term Papers Research Papers Your search returned 656 essays for "Marketing": [1] These results are sorted by most relevant first (ranked search).
  • . Title Length Color Rating - Internet Marketing.
  • . Marketing is currently standing verge of the greatest change in lifestyle, which he has ever undertaken.
  • . :: 2 Works Cited 1282 words(3.7 pages) Purple Essays - Marketing Principles.
  • . Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchange...
  • . 1972 words(5.6 pages) Blue Essays - Marketing Case Study.
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  • . The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good ...


    Church of the Customer Blog: Exposing stealth marketing
  • . 2003 Krispy Kreme opening Marketing Wonk dinners Millennium Park Mini (our mascot) June 2006 Sun Mon Tue Wed Thu Fri Sat 12 13 14 15 18 19 20 21 22 23 24 25 26 27 28 29 30 Our works Hardcover edition with foreword by the godfather, Guy Kawasaki.
  • . | January 11, 2005 Exposing stealth marketing A respected management journal recommends lying and cheating as a marketing tactic.
  • . " , " published by T he from the, recommends reaching new customers via deceptive, covert marketing .
  • . Authors, a consultant with, and, Emeritus Professor of Marketing at, Edwardsville, write: "Stealth marketing attempts to catch people at their most vulnerable by identifying the weak spot in their defensive shields.....[Stealth marketing] is considered to be a viable alternative to conventional advertising because it is perceived as softer and more personal than traditional advertising." "Identifying the weak spot in their defensive shields" is just so...
  • . Again, from the paper: Brand managers looking to move beyond the traditional reliance on 30-second TV commercials should explore the feasibility of using stealth marketing techniques.....The future of stealth marketing is rather rosy since large advertisers are embracing the concept with open arms [and cites ].


    Undercover Marketing? [Archive] - Marketing Research Roundtable
  • > > > Undercover Marketing? View Full Version : Scott Spain 10-27-2003, 08:52 AM Did anyone see the Undercover Marketingsegment on 60 Minutes last night? I had no idea this was going on.
  • . It is in the same vein as the old "dog and pony show", the "Spiff", "guerella marketing", "seeding", "vapor marketing", "snake oil salesman with his rube" and even the highly respectable "product placement" and "grassroots promotion".
  • . It is also an outstanding early round test marketing method for product development.
  • . Are these methods abused? Absolutely, as are all marketing techniques, by those who would defraud and deceive, but this is the marketer not the method.
  • . Are you suggesting that what most people have typically thought of as unethical practices have a place in marketing if used properly and with limits? That's an interesting concept which I never considered and it does have some merit.


    Undercover Marketing? - Marketing Research Roundtable
  • > > Undercover Marketing? User Name Remember Me? Password Search Forums Go to Page...
  • . # 10-27-2003, 08:52 AM Administrator Join Date: Sep 2004 Location: Salt Lake City, UT Posts: 1, 574 Did anyone see the Undercover Marketing segment on 60 Minutes last night? I had no idea this was going on.
  • . It is in the same vein as the old "dog and pony show", the "Spiff", "guerella marketing", "seeding", "vapor marketing", "snake oil salesman with his rube" and even the highly respectable "product placement" and "grassroots promotion".
  • . It is also an outstanding early round test marketing method for product development.
  • . Are these methods abused? Absolutely, as are all marketing techniques, by those who would defraud and deceive, but this is the marketer not the method.
  • . Are you suggesting that what most people have typically thought of as unethical practices have a place in marketing if used properly and with limits? That's an interesting concept which I never considered and it does have some merit.


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