Viral & Buzz Marketing Association

  • . 3) We believe that network-enhanced word of mouth has a critical role to play in the future of integrated marketing communications.
  • . Marketers need to offer content in the media and through one-to-one connections that the recipients themselves choose to propagate to those that they deem appropriate, thereby eliminating irrelevant, untimely and (as a consequence) annoying marketing messages.
  • . b) They are well-informed in the area of marketing, peer-to-peer exchange and consumption, enabling them to function as partners and stakeholders in marketing communication activities.
  • . d) Our audience-centric vision of connected marketing seeks to put the target networks at the centre of marketing.
  • . Companies or individuals who do not adhere to these principles are not considered to be carrying out viral/buzz/word-of-mouth marketing by the VBMA.

    Viral & Buzz Marketing Association
  • . DMC's CEO Justin Kirby also discusses in New Media Age how old skool viral marketing has finally been embraced by mainstream marketers - just as the landscape is being transformed by consumer-driven, social networking sites.
  • . ---------------------------------------------------- Friday, May 12, 2006 Perceptions, Practices and Ethics in Word-of-Mouth Marketing It's very easy for Industry associations and analysts to lose sight of the fact that the key to persuading clients to invest in one form of marketing technique or another isn't just to bang on about ethics and measurement frameworks, but to simply prove return on investment.
  • . BoldMouth should be applauded for carrying out research with input from VBMA members, which looks at this Industry from the client perspective rather than just as more PR-style buzz about word of mouth marketing.
  • . Download the study ---------------------------------------------------- Tuesday, March 28, 2006 MarketingSherpa Special Report: Viral Marketing 2006 -- Benchmark Data, Practical Tips, & Biggest Change Viral marketing online is a decade old this year and it's getting hideously same-old, same-old boring.

    Adverblog: Viral marketing Archives
  • . Is it very funny (and viral) or just very silly? You decide! | Category (s): | // Comment (s): April 19, 2006 Frozen pizza and viral marketing B2B (in French) features an interesting article on a B2B viral campaign launched in France to promote the new frozen pizza brand "Freschetta".
  • . Not a good result, you might say, but Marc Chirron, marketing director at Schwan's France will not agree: the mini-site has been promoted only with a print ad on a large-scale trade retail magazine and with an overall investment of 10.000 euros.

    Tips for Optimizing Viral Marketing Campaigns
  • . By & for Marketers | Tips for Optimizing Viral Marketing Campaigns › › › E-Mail Marketing Optimization BY | February 22, 2001 Viral marketing, or "refer-a-friend, " email campaigns have received a lot of attention in the media recently.
  • . At the heart of the issue are concerns over sending unsolicited email, but by using viral marketing tactics carefully, marketers may avoid negative reactions and gain an excellent return on investment (ROI) as they increase the reach of a marketing message to a targeted group far beyond their original audience.
  • . Listed below are five insights on how to execute a viral marketing campaign most effectively.
  • . Viral marketing works best when a valuable and tangible incentive is offered, encouraging individuals to forward an email message to their friends.
  • . A women's athletic clothing multichannel retailer recently offered a creative and socially aware incentive when it launched a viral marketing campaign that rewarded message recipients with a free T-shirt and a $1 donation to the Susan G.


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    The Basics Of Viral Marketing
  • . By & for Marketers | The Basics Of Viral Marketing › › › Online Marketing Commentary BY | November 19, 1999 After my article on Breaking Down The ROI Model, several people wrote, asking me specifically about the "Viral Value" concept I mentioned.
  • . After all, online marketers would do well to discover the secret of, and, each of which has enjoyed stable, double-digit-per-month growth with little or no marketing dollars.
  • . First books, and now more, but the bottom line is that these guys get Relationship Marketing.
  • . They have developed or purchased the resources necessary to get inside their users' heads, and use the profiles they create to better serve the customer (don't worry, we'll save Permission Marketing for another day).
  • . This is a perfect example of facilitating viral marketing.
  • . He is Team Leader of 's Professional Development committee and sits on the Board of the, a San Francisco-based not-for-profit organization of interactive marketing professionals.

    Viral Marketing - definition, information, sites, articles.
  • Viral Marketing Word-of-Mouth Marketing .
  • . home Internet Marketing Reference categories favorites contact us search Web (Google) Marketing Terms glossary viral marketing viral marketing Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
  • . Viral marketing depends on a high pass-along rate from person to person.
  • . However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
  • . word-of-mouth marketing , , (e-book) ClickZ (February 22, 2001) ClickZ (February 16, 2001) ClickZ (January 30, 2001) ClickZ (November 8, 2000) ClickZ (November 2, 2000) ClickZ (October 10, 2000) ClickZ (October 3, 2000) ClickZ (July 6, 2000) ClickZ (May 9, 2000) ClickZ (April 17, 2000) ClickZ (February 24, 2000) ClickZ (November 19, 2000) ClickZ (October 11, 1999) new Hosting Glossary browse the glossary...

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    Web marketing - Viral Marketing o Marketing Virale |
  • | Dove sei: > > Viral Marketing o Marketing Virale sabato 17 giugno 2006 .:Wmk Forum:.
  • . .:WebMarketing:.
  • . Canale: WEB MARKETING Obiettivo: Cosa significa Viral Marketing e come applicarlo al proprio sito per ottenere ancora più visite Autore: : Affiliazioni - Web Marketing - Web promotion Titolo: VIRAL MARKETING O MARKETING VIRALE VIRAL MARKETING O MARKETING VIRALE Il Marketing Virale non e' altro che la teoria del passaparola applicata al Mondo di Internet.
  • . Draper per descrivere l’incredibile successo di Hotmail, fornitore di free mail, che in soli 18 mesi, riuscì ad assicurarsi ben 12 milioni di abbonati, spendendo “solo” 0, 5 milioni di dollari in advertising, marketing e promotion.
  • . Il termine "virale" viene adottato perché la tecnica di marketing, o la comunicazione messa in atto, contiene in sé qualcosa che spinge chi la riceve a diffonderla a sua volta, proprio come un virus.
  • . Il marketing virale ha tantissimi pregi, soprattutto uno: costa poco e assicura buoni risultati.

  • Benefits

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    DMC: The Connected Marketing Consultancy
  • DMC are recognised as the experts in viral, buzz and word-of-mouth marketing (collectively known as 'connected marketing').
  • . We provide strategic consultancy, educational workshops, and implementation of connected marketing campaigns for major brands, including Bacardi, Bose, Burger King, Canon, Diesel, EA Sport, Eidos, Ford, Levi’s, Mastercard, Mates, Mazda, Microsoft, Mitsubishi, MTV, New Line Cinema, Opel, Pacific Brands, Propertyfinder,, SonyBMG, Sony Ericsson, Stihl and Virgin Mobile.
  • . To see some of our work and read about the latest thinking in the connected marketing field, please browse the Latest News below and Hot Topics on the left.
  • . VIRAL REVOLUTION HITS DOUBLE FIGURES Simon van Wyk, B&T, 26 May, 2006 "Integrating viral, buzz and word of mouth techniques with the whole mix of marketing - advertising, direct marketing, sales promotion, PR, etc.
  • . - is essential for successful campaigns." DMC's opinion on the state of viral marketing ten years after Hotmail's launch is widely referenced .

    How to Save the World
  • . Today's article is an overview of Viral Marketing, the principal way that successful entrepreneurs find new customers.
  • . The concept of viral marketing is not new: Seven years ago Jeff Rayport of Fast Company introduced its : Use stealth and subtlety to convey your message, give stuff away free up-front, exploit peer-to-peer networks to spread the message, make the message memorable and 'sticky', exploit the strength of weak ties, and work to reach a 'tipping point'.
  • . These two factors -- the increased distrust of corporate messages and the new recipe for 'doing' viral marketing, are taking viral marketing mainstream -- it's no longer just a technique for those that can't afford advertising, but a technique to replace advertising.
  • . So if you've done your research, and you have a small group of customers who agree that your product or service is innovative -- better or cheaper or faster or in some way significantly distinguishable from everyone else's, then all you need to do is to deliver to that group of customers, and let them be your marketing team.

    Mozilla Firefox Viral Marketing Videos - MozillaZine Talkback
  • Mozilla Firefox Viral Marketing Videos Thursday May 12th, 2005 Tristan Nitot writes: " has considered for some time the opportunity of spreading Firefox with innovative means, including viral marketing.
  • . Misunderstanding by ingdir Thursday May 12th, 2005 2:23 PM Looks like those guys from POZZ misunderstood the idea of the marketing campaign.
  • . Re: Misunderstanding by mvl Thursday May 12th, 2005 3:35 PM Marketing isn't about showing great features of your products and other facts.
  • . Creating awareness is only one part of marketing.
  • . Marketing continues up to, including and after the point of sale.
  • . Re: Re: Misunderstanding by donmac17 <> Wednesday June 8th, 2005 1:17 PM mvl - You are right on the money about marketing.
  • . Re: Re: Misunderstanding by donmac17 <> Wednesday June 8th, 2005 1:19 PM mvl - You are right on the money about marketing.

    BW Online | August 30, 2000 | An Epidemic of "Viral Marketing"
  • SEARCH SITE AUGUST 30, 2000 NEWS ANALYSIS An Epidemic of "Viral Marketing" Getting Web users to pass ads and promos on to friends is effective and cheap -- perfect for today's dot-coms STORY TOOLS PEOPLE SEARCH Search for business contacts: First Name : Last Name : Company Name : Search by job title, geography and build a list of executive contacts Before the technology-laden Nasdaq stock index plummeted in March, startups couldn't spend fast enough on TV, radio, and print ads.
  • . What to do? turned to "viral marketing" to get the word out.
  • . While doesn't have the breakdown on how many users came to the site due to the company's viral-marketing efforts, the site experienced its all-time high traffic when it was relaunched (with added viral-marketing capabilities) in July.
  • . Viral marketing "started out as a business-to-consumer tool for mass marketing products" such as music, books, and software, says Kim Brooks, Internet-marketing consultant at Bardo-Brooks Marketing, based in Kirkland, Wash.


    Get the Bug: Viral Marketing Unmasked [Other Promotions]

  • Empowering Web Developers Since 1997 Search SitePoint SitePoint Sponsor Article » » » Page 1 Kent Lewis Kent Lewis is President of, a search engine marketing firm.
  • . Get the Bug: Viral Marketing Unmasked September 12th 2005 Reader Rating: 7.8 Originally referenced in Greek Athenian histories, and finally coined in the late 1990s by venture capitalist, the term "viral marketing" is commonly defined as network-enhanced word-of-mouth.
  • . So why are marketers still making such a big fuss about a technique that dates back to the days of Homer and failed as recently as 199X? , viral marketing is "any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect." In other words, it's a "virus" that is carried over the Internet to various Web "hosts" or people.
  • . Much like a virus in the real world, viral marketing is stealthy, patient and cunning.

    Define viral marketing - a definition from
  • > CRM Definitions - Viral marketing CRM Definitions - powered by BROWSE DEFINITIONS: Search for: - OR - Search this site: viral marketing On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
  • . One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes.
  • . Some marketing people prefer terms other than viral marketing .
  • . Among those suggested have been: avalanche marketing cascading style marketing centrifugal marketing exponential marketing fission marketing grass roots marketing organic marketing propogation marketing referral marketing (borrowing a term long used in marketing prior to the Web) ripple marketing self-perpetuation marketing self-propogation marketing wildfire marketing One reader suggested word of mouse .

    Chapter 12 - Viral Marketing
  • . Because each customer can reproduce information instantly and spread it to dozens or even thousands of others, this form of Internet marketing is called "viral marketing." In the same way that the common cold spreads through sneezes, coughs, and handshakes, your offer now spreads through e-cards, electronic coupons, and invite-a-friend e-mails.
  • . Viral marketing still has the strongest effect if your product can be somehow incorporated into the communication between two people.
  • . An interesting thing about ICQ is their marketing—or the lack thereof.
  • . When journalist Ami Ginsburg came to interview the young Israeli founders, all the "marketing" they could show was a brochure they had once produced but that was hardly ever used.
  • . They simply didn't do marketing as we know it.

    Viral marketing - SourceWatch
  • Viral marketing is a technique that uses word of mouth or email to reach and affect an audience.
  • . Some forms of viral marketing have existed for centuries.
  • . They are mentioned in annals of Greek Athenian histories and are a common strategy in marketing and media relations techniques.
  • . If effective, viral marketing may require very little effort on the part of the propagandist, as the recipients of the message become the primary agents who spread it to other people.
  • . On the other hand, the weakest thing about this form of marketing is that it is hard to control.
  • . " ( ) ", Wedgewise Viral Marketing eBrief, contains a summary of the first 100 search engine results for "Viral Marketing" (over 120 articles summarized), available for free download.
  • . A more sinister alternate meaning for the term viral marketing arose when it was revealed that various vending antiviral therapies for had worked to suppress research into the .
  • . By doing so, some argue, they permitted the spread of the HIV virus to do the marketing of their drugs for them, as there was no effective or cheap alternative therapy.

    Viral Marketing
  •  You are here: >>> > FREE Newsletter Sign Up Now for the Marketing newsletter!   Search > > Viral Marketing Viral marketing depends on a high pass-along rate from person to person.
  • . Find out how you can successfully use Viral Marketing to market your business.
  • . Articles & Resources Sort By : Guide Picks | Referrals are the most powerful form of marketing that you can use and it's also the least expensive.
  • . Referrals are the most powerful form of marketing that you can use and it's also the least expensive.
  • . The power of buzz far exceeds many conventional marketing vehicles.
  • . Viral or Word of Mouth marketing has been said to be the best thing that has happened to marketers after the invention of advertisements.
  • . If this is true why have there not been more studies and research to explore their value? Learn how you can conduct your own research to raise the effectiveness of your viral marketing.
  • . Learn how you can catch on to Viral Marketing and see a boost in your business from it.

    Viral Marketing: Choosing a Solution/Consultant
  • : : : : : Viral Marketing: Choosing a Solution/Consultant © Tim Ireland 2004 Choosing the right Viral Marketing consultant or solution Viral Marketing is probably the most misunderstood discipline in new media.
  • . If you seek a Viral Marketing solution without understanding what Viral Marketing is, then you'll only have yourself to blame when you end up with something that is a complete waste of time and money.
  • . Read more about Viral Marketing "This article clearly explains the difference between the principles of Viral Marketing and the mechanisms known as 'viral agents' that are intended to engage the effect.
  • . A very good starting point if you want to approach the subject of Viral Marketing with open eyes." - Tim Ireland "This article on Viral Marketing has a wisdom and clarity that has made my working day somewhat easier to navigate.
  • . Tim Ireland is second to none." - Read a book about Viral Marketing This excellent book by Malcolm Gladwell is your best bet at getting your head around Viral Marketing, studying and explaining as it does the social epidemics that surround us.

    Viral Marketing - An Article, Some Advice
  • : : : : : Viral Marketing - An Article, Some Advice by Tim Ireland © Tim Ireland 2004 What Is Viral Marketing? You've probably already decided that you want it, but do you know what it is? For a start, Viral Marketing isn't a thing; it describes a process, philosophy and effect.
  • . But, once you reach a point where recipients above a certain number forward the agent, you achieve what makes Viral Marketing so appealing in ROI terms - exponential audience growth.
  • . It is the maintenance of this association that is at the core of successful marketing.
  • . Gearing it in such a way that existing customers voluntarily help to convey your sales message and secure conversions on your behalf; this is Viral Marketing. @CallCenter