GUERRILLA MARKETING WARFARE STRATEGIES

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Going Guerrilla - Editorial - CMO Magazine

  • . As a new year rolls in, this is an opportunity for professional-service marketers to rethink their strategies.
  • . Some companies have elaborate client-specific marketing strategies to generate new business and develop referrals from their clients' circle of influence.



    Military Strategies Applied in 'Marketing Warfare' Book - Memphis Business Journal:
  • . Bizjournals Directory Find local business services by clicking on a category Business Pulse Survey: Business Bookshelf Military Strategies Applied in 'Marketing Warfare' Book Memphis Business Journal - January 2, 1998 by Marketing veterans Jack Trout and Al Ries have taught marketers for many years how to win the battle for the hearts and minds of their customers.
  • . In "Marketing Warfare" (McGraw-Hill, $12.95), they show how to apply military strategies to 1998 marketing situations in which competition is the enemy and the customer is the ground to be won.



    COMPETITIVE STRATEGIES - Basic Requirements, Survival and Leadership Strategies
  • . New Realities and New Survival Strategies In today's tidal wave of global economic, technological, and social change, that name of the game for you and your organization is survival.



    Ries & Ries Consulting
  • . This classic defines the strategies, plans, and campaigns of today's marketing battlefield.

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    Guerrilla marketing: agile advertising of information services; creating marketing techniques Information Outlook - FindArticles
  • . The tactics of guerrilla marketing include some key strategies often discussed within SLA, such as the elevator/watercooler speech and branding.
  • . Guerrilla marketing also promotes low-cost, easy-to develop, and easy-to-deploy strategies.


    Guerilla Mediation: The Use of Warfare Strategies in the Management of Conflict
  • Guerilla Mediation: The Use of Warfare Strategies in the Management of Conflict xx Guerilla Mediation: The Use of Warfare Strategies in the Management of Conflict Robert D.


    Evans Data Development Products Conference :: Featured Speakers
  • . Jeffrey McManus Yahoo Developer Network Yahoo and Its Web Services Strategies In this session, Jeffrey will address strategies and tactics for opening up a business to third-party developers using WebServices.
  • . Integrated Marketing Manager Breaking through the Clutter: Compelling Marketing Communications Strategies for Software Companies on a Modest Budget Because of the intangible nature of software products, it's important to use creative marketing to establish a 'real personality' for your brand.


    Marketing
  • . Principles of offensive, defensive, flanking, and guerrilla marketing strategies are presented.
  • . Overview of marketing strategy issues, strategic decision making using marketing research results, multi-product resource allocation, product diffusion, and product management strategies.

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    Marketing Update
  • MARCH 2006 BOOK REVIEW Strategy Moves – 14 complete attack and defense strategies for competitive advantage By Jorge A.
  • . If an intruder does venture into your sales territory, Vasconcellos E Sa offers eight tried-and-true defence strategies to it see off.
  • . In 200 pages, the author covers 14 strategies plus numerous sub-themes and nuances.
  • . After a while the strategies start to resemble a laundry list and the examples of how businesses use military strategy are too brief to be convincing.
  • . One chapter shows how Japanese car manufacturers applied military strategies on their way to becoming leaders in the global auto industry.
  • . But again, the case is not particularly persuasive in showing that Toyota or others explicitly or intuitively followed military strategies to achieve their market success.
  • . A separate book on defence strategies and their application to business and another on attack strategies might have provided a better understanding.




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