PERSONAL MARKETING ORIENTATION

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Reference.com/Encyclopedia/Marketing orientation

  • Dictionary Thesaurus Encyclopedia Web Premium: | ADVERTISEMENT - - Encyclopedia - Marketing orientation A marketing oriented firm (also called the marketing concept , or consumer focus ) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions.
  • . The concept of marketing orientation was developed in the late 1960s and early 1970s at Harvard University and at a handful of forward thinking companies.



    Marketing orientation: Facts and details from Encyclopedia Topic
  • Search entire site: Marketing orientation (Encyclopedia) [ Marketing orientation facts from encyclopedia topic] A marketing oriented firm (also called the marketing concept , EHandler: no quick summary.
  • . The concept of marketing orientation was developed in the late 1960s and early 1970s at Harvard University and at a handful of forward thinking companies.
  • . It replaced the previous sales orientation quick summary: The sales orientation era ran from the mid-1950s to the early 1970s, and is therefore after the production orientation era but before the marketing orientation...
  • . ( and the production orientation quick summary: A production orientation dominated business thought from the beginning of capitalism to the mid 1950s....
  • . [Click link for more facts about this topic] sales orientation quick summary: The sales orientation era ran from the mid-1950s to the early 1970s, and is therefore after the production orientation era but before the marketing orientation...
  • . [For more, click on this link] production orientation quick summary: A production orientation dominated business thought from the beginning of capitalism to the mid 1950s....



    Sexuality and sexual orientation - Marketing yourself
  • Site search My Prospects YOU ARE IN » > > > Marketing†yourself Sexuality and sexual orientation - Marketing yourself choose from » | Applications If you plan to disclose that you are gay on an application form, you should ask yourself why it’s relevant.
  • . Employment Once in work, what you say, or don’t say, about your sexual orientation is again up to you.



    Business School : Marketing MA
  • . The course will help you develop and move to more senior marketing roles and enable you to enhance the marketing orientation of your organisation.

  • info: PERSONAL MARKETING ORIENTATION


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    UHV Catalog 2005-2006 :: Marketing (MKT)
  • . Marketing orientation and concepts applied to marketing strategies and planning, pricing, product development and management, promotion and channels of distribution.


    Summary Report
  • . Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.


    Small Business Marketing Plan, Marketing Ideas for Small Business - SmallBizBooks.com
  • . Retailers converted to a marketing orientation first, and the industrial and service sectors followed.


    UI Current LIS Clips: Marketing
  • . The authors describe marketing as a customer-driven orientation for the entire organization that is essential for libraries to survive and prosper in a competitive arena.

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    Marketing Orientation-Derrick
  • Marketing Orientation In Minor League Baseball Jeffery D.
  • . (Illinois State University) Abstract The concept of marketing orientation is explored and applied to minor league baseball operations.
  • . The distinction is made between the two concepts and the results suggest that minor league business operations have not evolved past a selling orientation.
  • . Marketing Orientation Kotler (1994) discusses four business philosophies or orientations toward the marketplace.
  • . Closing the sale is the goal of this orientation.
  • . This research will explore the concept of marketing orientation and if minor league baseball sport marketers' attitudes have evolved since Mullin's statement.
  • . This suggests that there may some room for improvement in this phase if team staffs wish to embrace the marketing orientation.
  • . Within the context of marketing orientation as a business philosophy described by Jaworski and Kohli (1993) and Kohli, Jaworski, and Kumar (1993), minor league operations seem to be minimally oriented to this philosophy.


    JM1H Summary & Biography - American Marketing Association - www.marketingpower.com
  • . This research proposes that the impact of store-induced arousal on perceived pleasantness and shopping behaviors depends on the consumerís motivational orientation.
  • . When consumers have a recreational motivational orientation, high arousal increases pleasantness and sales because recreational consumers desire richer and more engaging shopping experiences that high-arousal environments provide.
  • . In contrast, when consumers have a task-oriented motivational orientation (i.e., they are shopping to buy a specific item), high arousal has a negative impact on pleasantness and sales.
  • . In cases n which customersí dominant motivational orientation varies in time, the retailer faces a more challenging task in designing the store environment.
  • . Sometimes customersí dominant motivational orientation varies across the different store departments.
  • . In such cases, retailers are advised to have each department designed in such a way as to complement the dominant motivational orientation of the customers shopping there.


    Planned Parenthood Federation of America, Inc. - Education And Social Marketing Group
  • . Education and Social Marketing Group Activities Education Directors' Conference: Training and Presentations offer structured programs for professional development and orientation about education for staff and volunteers.
  • . Sexuality is the interplay of gender, gender role, gender identity, sexual orientation, sexual preference, and social norms as they affect the physical, emotional, and spiritual life.
  • . All people, regardless of gender or sexual orientation, have rights that need to be respected, and responsibilities that need to be exercised.
  • . Planned Parenthood welcomes everyone — regardless of race, age, disability, sexual orientation, or income.


    Marketing Distance Learning Programs and Courses: A Relationship Marketing Strategy
  • . A variety of services critical to student but not treated as part of the transactional marketing strategy include orientation, student advising, real-time information about courses, online registrations, student accounts, help-desk, complaint handling, and feedback in a friendly, trustworthy and timely manner.
  • . A number of supporting services include real-time information about courses, student advising, online registrations, orientation, student accounts, help-desk, complaint handling, and feedback in a friendly, trustworthy and timely manner.
  • . Processes at different levels in the organizational hierarchy, including recruitment and admissions, orientation, advising, help-desk, and the teaching and the learning environment have a significant influence on student retention Both the theory of student retention and the relationship marketing paradigms complement each other with focus on services to develop long-term relationships and a balanced emphasis on enrollment and retention strategies.

  • PERSONAL MARKETING ORIENTATION ?



    USDA-APHIS-Marketing and Regulatory Programs Business Services (MRPBS)

  • > > New Employee Orientation On-Line Orientation for New Employees Dear New Employee: Welcome to the U.
  • . Managers and supervisors, through orientation, training and other programs, want to help you achieve your career goals while, at the same time, accomplishing the USDA mission.
  • . Click on the following link to read the USDA's pledge of nondiscrimination: In this on-line New Employees Orientation, we have included information to answer questions you may have about working for the Federal Government as a new employee.
  • . Special Notes to the Administrative Person, Supervisor and the New Employee: Many links within this Orientation leave the MRP-MBS web site.
  • . All of the forms linked to within this Employee Orientation are in Portable Document Format (or PDF).


    Rosann Spiro Research
  • . Refereed Conference Proceedings “Enhancing Market Orientation: Toward a Salesperson-Focused Intervention Framework, ” Chicago: American Marketing Association, 2001 (co-author) (abstract).


    HBS Publications - Rohit Deshpande
  • . Developing a Market Orientation .
  • . "Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'." Journal of Global Marketing 19, no.
  • . "Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After"." Asian Journal of Management 11, no.
  • . "Organizational Culture, Innovativeness and Market Orientation in Hong Kong Five Years After Handover: What Has Changed?" Journal of Global Marketing 17, no.
  • . "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5-19.
  • . "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing (January 21, 2004): 3-22.
  • . "Beyond Market Orientation: When Customers and Suppliers Disagree." Journal of the Academy of Marketing Science 28 (winter 2000): 109-119.


    Rohit Deshpande - Publications - Faculty & Research
  • . Developing a Market Orientation .
  • . "Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'." Journal of Global Marketing 19, no.
  • . "Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After"." Asian Journal of Management 11, no.
  • . "Organizational Culture, Innovativeness and Market Orientation in Hong Kong Five Years After Handover: What Has Changed?" Journal of Global Marketing 17, no.
  • . "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5-19.
  • . "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing (January 21, 2004): 3-22.
  • . "Beyond Market Orientation: When Customers and Suppliers Disagree." Journal of the Academy of Marketing Science 28 (winter 2000): 109-119.

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