GIANFRANCO FORNI –
KNOWLEDGE MANAGEMENT CONSULTING
Consulting services
for KM solution providers and users
also see my approach to knowledge management and my CV
|
Consulting
services |
Description |
Sample
projects |
|
Marketing and communication |
Writing of marketing collaterals for KM solution providers: web sites,
brochures, presentations, case studies, product sheets, company profiles. Helping KM solution providers
switch from technology-centered communication to business- and
benefits-oriented communication focused on specific market sectors and
business processes. |
Re-writing most marketing collaterals for a KM solution provider Market analysis, positioning white-paper, marketing collaterals and
product roadmaps for the launch of a new suite of document management
applications for the banking sector Redefining the competitive positioning and rewriting the web site of
an enterprise-search solution provider Product management for a web analytics solution provider, including:
product specifications and roadmap; pricing; marketing collaterals; contract
templates; user documentation Designing and writing marketing collaterals for a research center of a
global vendor of document management solutions Presentations and speeches at several international exhibitions and
conferences for an intelligence solution provider |
|
Analysis of target markets for KM solution providers Full support of KM sales cycles: first contact with
potential customers; sales and pre-sales presentations; proposal writing;
commercial negotiations Choice of most appropriate sales
channels Identification of potential partners; definition of partnership
agreements; facilitation of joint sales cycles with partners |
Market analysis and business plan for overseas expansion for a
European vendor of advanced knowledge and content management technologies Market analysis, business
plan, and direct and indirect sales support for an intelligence and
analytics solution provider Definition and implementation of a new commercial strategy at European
level to expand office hardware sales in document management projects Positioning, identification of target markets and sales channels for a
KM solution provider Italian indirect sales channel creation and management for a content
management technology provider Finding new local resellers for a global LMS vendor |
|
|
Project management |
Management of complex KM projects, with special emphasis on
a seamless integration of KM technologies into existing business processes
and work practices Consulting and project
management for complex eLearning
projects |
NEW: enterprise search project for a bank, incl.:
definition of business metrics to measure project success; project management
office; terminology and taxonomy design for search optimization; usability
metrics Needs analysis for a new LMS for a European multinational group
with over 70,000 employees; assistance in the evaluation of technical
proposals; project management and change management consulting during the
implementation of the new LMS Instructional design of an eLearning course on aircraft maintenance procedures Program management of web analytics projects |
|
KM sales training Training on best practices for
successful KM projects Training on KM project
management methodology |
Training direct and indirect sales reps and sales managers of a global
vendor of document management technologies KM sales training courses for a KM technology provider and its sales
partners Teaching at KM university courses |