Waterman pens started being imported in Italy in the early '900s:
the first ads published at national level date from 1904/1905.
Early Waterman / Hardmuth ad
At the time, the General Agent for Waterman pens was Mr. Cavaliere
Carlo Drisaldi Milan) who also imported Hardmuth products (pencils, erasers
etc.) Both trademarks, Waterman and Hardmuth were advertized together, as it
already happened in England. With the rapid growth of the pen market, specific
Waterman catalogues were issued and pen ads multiplied. The range of pens comprised
mainly black safeties; sleeve fillers and coin fillers were included for a very
short while, but they never achieved any success in Italy.
Immediately after World War I, the Waterman Agency was handed over to Mr. Davide
Capra, who could enjoy a booming market. The distribution of Waterman products
developed through retailers (stationers, opticians, jewellers) and mail order
catalogues.
Waterman standard catalogues for the Italian market comprised a selection of
models with precious metal overlay; special catalogues, called "Jewellers'
Catalogues" comprised instead pens with overlay only. The range of overlays
used on Waterman pens or specifically designed for this brand in Italy, undoubtedly
represents one of the widest and most fascinating selection of decorative patterns
and fancy creations.
Advertising poscard showing the official hallmarks
on Waterman pens
The production of overlays for Waterman pens was strictly controlled
by the General Agent: every overlay had to be hallmarked by the established
standards. The official hallmarks were depicted in every catalogue and buyers
were advised to check them carefully before purchasing a pen. A number of "fake"
Waterman pens actually existed in Italy at the time. The brand was so famous
and successful ( ...and the public sometimes so gullible, too!) that many shrewd
manufacturers camouflaged their "cheap" safeties with overlay to look
like Watermans; brands like "Watterman", "Wasserman" or
"Waitermass" were specifically designed to fool the public.
It is however true that the patterns used on many Waterman overlays were not
always exclusive: many pens of various brands exist which wear exactly the same
overlay as Waterman models. Generally, the workshop entrusted with the production
of Waterman overlays worked for many contractors and used the most fashionable
designs according to its customers' requests or even produced its own brand
of pens. This is the reason why we can find correctly hallmarked (and fully
original) Waterman pens which are absolutely identical to i.e. Kawecos, Europas,
Universals etc. They all originated from the same workshop.
Mid 20s ad, advertizing Cesare Marinai's mail
catalogues. These included a selection of high quality pens with overlay
in precious metals
Between 1931 and 1932, the General Agency for Waterman
pens was tranferred to the F.lli Cavaliere Company (Milan); this company was
well known in Italy at the time as one of the best and more qualitative manufacturer
of precious metal overlays. The Company also produced its own brand of pens
(both in celluloid and with overlay) and manufactured overlays on commision
for a number of major brands.
The F.lli Cavaliere split in two branches: Mr. Aldo Cavaliere took care of the
distribution of Waterman products, while his brother Carlo, was in charge of
the production processes.
A selection of patterns from the 1934 Cavaliere
Catalogue
This was the first and only time that the General Agency
for Waterman products and the production of metal overlays in Italy were managed
by the same company. The F.lli Cavaliere catalogues of the '30s comprised over
200 different patterns of overlays, most of which could be had both in solid
gold (14 carat) or rolled gold ( 18 K.R.). Enamel decoration or cabouchon stones
could be oredered to further enrich the patterns.
It is not precisely known when and why the production of overlays for Waterman
pens was transferred from the F.lli Cavaliere Company to Montegrappa. Many Waterman
pens of the late 30s/early 40s show in fact, along with the traditional Waterman
hallmarks, also the Montegrappa logo ( A capital "M" on topo of a
capital "G"): the overlays of these years tend to be simpler than
in the past: whole high-relief decorations become less usual to the advantage
of guilloché patterns or inaly designs. Cabouchon stones, floral bands
on the cap and the barrel very often embellish the decoration; clips can be
extremely rich with insert stones , too, or fancifully shaped.
A fascinating selection of patterns from the
1931 Cavaliere "Jewellers' Catalogue"
Waterman pens with Italian overlays are mainly 18 K.R. (rolled
gold) or solid 14 ct. gold; silver overlays are extremely rare and, in most
cases they were produced on commission or handcrafted by skilled goldsmiths.
Most common models are safeties in the sizes: "42", "42 1/2",
"42 1/2 V". Sizes like "44", "44 1/2", "44
1/2 V", "41", "41 1/2", "41 1/2 V" are much
rarer and avidly sought after by most Italian collectors. Lever fillers with
precious metal overaly also exist, mainly in the sizes "52" and "54".
Italian overlays on Waterman pens can show a number of different
hallmarks and imprints, depending on the time of production.
The official "winged" logo registered
in 1931. It shows the intials "C" and "D" (Carlo
Drisaldi). The "M" in the lower part refers to Milan, where
Carlo Drisald's activity was based.
Pens dating from the early '900s, can show, either a single-line
imprint "Waterman 18 K.R." in capital letters on the turning knob
or on the lower lip of the cap or a three-line imprint "Waterman Ideal
Fountain Pen - 18 K.R." on the turning knob. If the turning knob is not
covered, the imprint can be on the hard rubber and the overlay shows a small
"18 K.R" hallmark.
From the '20s on, all Waterman overlays show the imprint with the small globe.
It is not uncommon to find imprints where the globe is "incomplete",
showing the lines of the poles but no meridians at all. The small "winged"
CD hallmark was registered by Mr. D. Capra in 1931; it generally comes together
with the Waterman imprint with the small globe.
Overlays produced by Montegrappa show the company's logo ( a triangular-shaped
M on top of a G). It is not however unusual to find pens where the Montegrappa
hallmark is coupled with the winged "CD" logo. Overlays produced on
commission or designed by famous names sometimes carry the signature of the
artist.